Course Lab: Lessons from Successful Online Course Creators

Kamila Gornia brings her decade of expertise in online marketing to the forefront in her online courses — focusing on evergreen strategies and adaptive messaging. Her approach emphasizes building trust with micro offers and staying ahead of market changes, all while fostering authentic connections.

Kamila Gornia is a marketing and sales consultant to online coaches and entrepreneurs, as well as the founder of Heart Behind Hustle® and Evergreen Icon™.

In this episode, Ari, Abe, and Kamila discuss:

• Kamila’s background and journey into online courses
• Marketing and sales strategies for online courses
• The importance of validating a course idea and positioning
• The evergreen business model and its misconceptions
• Updating course content and marketing based on market changes
• Building trust and credibility with the audience
• Creating and selling micro offers
• Using different content formats like webinars, videos, and podcasts
• A focused and deep-dive approach to marketing strategies

Guest Bio:

Kamila Gornia, founder of Heart Behind Hustle® and Evergreen Icon™, has been supporting online coaches and entrepreneurs with marketing and sales since 2014 and has helped many reach six figures in yearly revenue. She helps her clients scale by creating evergreen mid-ticket group programs that are easy to run and sell through automation, funnels, and paid ads — without the need for sales calls, social selling in the DMs, or posting daily on social media. This allows her clients to create true sustainability and freedom in their businesses. To date, her advice has helped over 25,000 entrepreneurs, which has earned Kamila more than $2 million in revenue. Kamila has been seen on Forbes, Entrepreneur.com, Inc., Huffington Post, and many other media outlets.

Resources or websites mentioned in this episode:

Mirasee
Ruzuku
Kamila’s websites: HeartBehindHustle.com and EvergreenIcon.com
Kamila’s Instagram: Instagram.com/HeartBehindHustle

Credits:

Hosts: Ari Iny and Abe Crystal
Producer: Michi Lantz
Executive Producer: Danny Iny
Audio Editor: Marvin del Rosario
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

To catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.

Music credits:

Track Title: Bossa BB
Artist Name: Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Grace
Artist Name: Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Carousel Lights
Artist Name: Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Special effects credits:

24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.

Episode transcript: Evergreen Strategies, Micro Offers, Big Sales! (Kamila Gornia).

Leadership coach Paul Perez discusses how he combines interpersonal neurobiology and systems thinking to teach an unbreakable mindset. He emphasizes the importance of combining coaching with courses to ensure meaningful embodied learning and explores ways to enhance course adoption and engagement.

Paul Perez is a retired naval officer who harnessed his military leadership skills to become a coach, trainer, and consultant to the business world.

In this episode, Ari, Abe, and Paul discuss:

• Paul’s leadership journey and origins of his coaching career  
• Using online courses for leadership development and personal growth  
• Structuring leadership courses with a focus on interpersonal neurobiology, systems thinking, and leadership theory  
• The importance of relationships in leadership and the science behind them  
• A unique four-part process for organizational transformation: assessment, awareness, acceptance, and action  
• Strategies for creating experiential and embodied learning experiences in courses  
• The energy around balancing coaching with teaching to enhance learning and behavioral change  
• The challenges in achieving high adoption rates for online course content  
• Paul’s experiences and tips in developing and delivering courses  
• Insights into combining workshops, executive coaching, and online courses for effective leadership development  

Guest Bio:

Paul Perez is a skilled combat-tested executive and leadership coach, organizational trainer, consultant, and cultural transformation expert. With more than 30 years’ experience, he specializes in identifying, developing, and growing leaders for progressively increasing responsibility and success in management and executive roles across a diverse spectrum of industry verticals. Paul also has more than two decades of experience in workshop and seminar facilitation and keynote speaking. He leverages deep understanding of neuroscience and interpersonal neurobiology to create unbreakable mindsets in individuals and organizations who face the daunting daily challenges of living and operating in a VUCA world.

Resources or websites mentioned in this episode:

Mirasee
Ruzuku
Paul’s website: AcceleratedBreakthrough.com
Course Lab Episode #51: Somatic Course Design (Anne Bishop & Chantill Lopez)

Credits:

Hosts: Ari Iny and Abe Crystal
Producer: Michi Lantz
Executive Producer: Danny Iny
Audio Editor: Marvin del Rosario
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

To catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.

Music credits:

Track Title: Bossa BB
Artist Name: Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Grace
Artist Name: Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Carousel Lights
Artist Name: Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Special effects credits:

24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.

Episode transcript: Building Courses for Breakthroughs (Paul Perez).

Susan O’Connor dives into niche community building within course creation. Her focus on shared experiences, teaching assistants, and constant curriculum updates fosters a dynamic, supportive learning environment. With peer feedback and industry pros, her masterclass offers warmth and connection.

Susan O’Connor is a video game consultant and award-winning video game writer whose titles have generated more than a half-billion dollars in revenue.

In this episode, Ari, Abe, and Susan discuss:

• Leaning into uncommon commonalities within niche communities in course creation
• The importance of teaching assistants in student support and community structure
• Constant updates in teaching niche topics like video game storytelling
• Inviting past graduates to discuss recent games for clear and communal learning
• The implementation of peer feedback structures with small cohorts and buddy systems
• Introducing a “pro tier” with industry professionals providing feedback 
• Stringent guidelines to ensure quality feedback
• Susan’s successful transition from video game writer to game writing teacher
• The role of a strong community in achieving significant financial success
• Future plans to expand the program to include game design classes for writers

Guest Bio:

Susan O’Connor’s first job as a game writer was for “a slumber party game — for girls!” She was an award-winning game writer who has worked on over 25 projects, including titles in the BioShock, Far Cry, and Tomb Raider franchises. Titles in her portfolio have sold over 30 million copies and generated over $500 million in sales. She founded the Game Narrative Summit at GDC. Now, she partners with studios, publishers, and writers to help teams ship great games with great stories. She is dedicated to supporting creatives in the games industry so that they can do their best work.

Resources or websites mentioned in this episode:

Mirasee
Ruzuku
Susan’s website: TheNarrativeDepartment.com
Susan's previous episode: "Writing for Video Games"

Credits:

Hosts: Ari Iny and Abe Crystal
Producer: Michi Lantz
Executive Producer: Danny Iny
Audio Editor: Marvin del Rosario
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

To catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.

Music credits:

Track Title: Bossa BB
Artist Name: Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Grace
Artist Name: Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Carousel Lights
Artist Name: Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Special effects credits:

24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.

Episode transcript: Creating Uncommon Commonalities (Susan O'Connor).

Starting with a flexible, open-minded approach to course creation, Kevin Russell shares key lessons, including embracing mistakes, experimenting, and targeting the right audience. His integrative approach focuses on conscious awareness, mind training, and small action steps for lasting change.

Kevin Russell is a pioneer in coaching with more than 20 years of experience in the natural healing arts.

In this episode, Ari, Abe, and Kevin discuss:

• The importance of embracing mistakes, experimenting, and targeting the right audience
• Focusing on a comprehensive client experience through diverse offerings
• Addressing internal challenges for sustainable personal development results
• Kevin’s integrative approach: conscious awareness, mind training, subconscious intervention, small actions
• Evolving course formats based on experiences and feedback for lasting change
• Providing remote support and teaching to a global audience via online courses and Zoom
• Addressing individual transformation within group settings using live guidance
• Integrating live events and accountability for better participant results and breakthroughs
• Continuously improving course structure and marketing to align with client needs

Guest Bio:

Kevin Russell is a pioneering Transformation Guide, Energy Worker, and Quantum Consciousness Coach with over 20 years of experience in the natural healing arts. He helps people accelerate their healing and expansion by removing the blocks that keep us from living from our highest self to experience more optimal health, intuition, peace, fulfillment, freedom, and enjoyment in life.

Resources or websites mentioned in this episode:

Mirasee
Ruzuku
Kevin’s website: KevinRussellGuide.com
Kevin’s academy: QCTAcademy.com
Another great episode with Kevin here at Mirasee FM: From Chaos to Coherence

Credits:

Hosts: Ari Iny and Abe Crystal
Producer and editing: Michi Lantz
Executive Producer: Danny Iny
Audio Editor: Marvin del Rosario
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

To catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.

Music credits:

Track Title: Bossa BB
Artist Name: Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Grace
Artist Name: Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Carousel Lights
Artist Name: Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Special effects credits:

24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.

Episode transcript: Unlocking an Integrative Course Approach (Kevin Russell).

Lawyer-turned-trainer Oliver Gleeson aims to develop early career professionals into C-level executive thinkers and performers. His approach targets B2B sales to leverage organizational budgets for learning and development while providing a certification that benefits both employers and employees.

Oliver Gleeson is the founder of SalientMap Executive Consultancy, a trailblazer in the realm of executive coaching, particularly tailored for early career professionals.

In this episode, Ari, Abe, and Oliver discuss: 

• Oliver’s certification course for early career professionals to perform like C-level executives 
• Benefits of the certification for both employers and employees 
• Marketing challenges, revenue potential, and organizational benefits of B2B sales in online courses 
• The importance of long-term engagement and exploring secondary-tier certification for sustained interest 
• Marketing conversations and framing offers in organizational language 
• The structure of Oliver’s 13-week hybrid course, including live coaching and community engagement 
• How his program is aimed at relieving overstressed HR professionals and providing training resources 
• The pricing model of $3500 per team member, targeting businesses with an option for individual payment 
• Oliver’s transition from traditional law to consulting, coaching, and training with a focus on scaling impact 
• His shift to targeting businesses instead of individuals for greater efficiency and impact 

Guest Bio:

Oliver Gleeson is an international executive coach, business consultant, trainer, and lawyer who helps companies and their people develop the skills and confidence to become great at growing their businesses.

As the visionary founder of SalientMap Executive Consultancy, Oliver has emerged as a trailblazer in the realm of executive coaching, particularly tailored for early career professionals (ECPs). Oliver pioneers innovative coaching programs crafted to equip emerging leaders with the requisite tools and strategies to navigate the complexities of the business landscape effectively. With an unwavering focus on nurturing leadership excellence and cultivating high-performance cultures, Oliver’s coaching methodologies have earned international acclaim for their proven efficacy in delivering tangible results.

Oliver’s groundbreaking program, Executive Coaching Built for Early Career Professionals, not only addresses the critical need for skill development among ECPs but also underscores his mission to empower businesses in nurturing and retaining their top talent. By training ECPs to “Think, Act, and Perform like C-Level Executives,”™ Oliver is revolutionizing talent development strategies, ultimately driving organizational success and fostering a culture of growth and innovation.

Resources or websites mentioned in this episode:

Mirasee
Ruzuku
ACES
Oliver’s website: SalientMap.com
Oliver’s LinkedIn: Linkedin.com/in/OliverGleeson
Course Lab Episode #97: Building Better Bosses (Danny Ceballos)

Credits:

Hosts: Ari Iny and Abe Crystal
Producer and Editing: Michi Lantz
Executive Producer: Danny Iny
Audio Editor: Marvin del Rosario
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

To catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.

Music credits:

Track Title: Bossa BB
Artist Name: Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Grace
Artist Name: Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Carousel Lights
Artist Name: Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Special effects credits:

24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.

Episode transcript: Scaling Impact with B2B Courses (Oliver Gleeson).

Joachim Lépine joins Ari and Abe to break down his six-module course for translators. He emphasizes the importance of support and community, weekly calls, check-ins, and a Discord community. Joachim also shares insights on the significance of interactive learning and organizing content effectively.

Joachim Lépine is a French-English translator, translator trainer, and the founder of Lion Translations.

In this episode, Ari, Abe, and Joachim discuss: 

• Joachim Lépine’s background and journey to creating online courses for translators 
• His translation course structure and key areas of focus 
• The primary audience for the course and their needs 
• Evolving the course from its initial version to the current improved model 
• The importance of support and community in the course structure 
• Using Discord for community interaction and support 
• Lessons learned and improvements made from earlier attempts 
• Challenges and considerations in creating effective online courses 

Guest Bio:

Joachim Lépine is a French-to-English translator with a passion for helping translators to thrive. Even more importantly, he’s a proud dad... and dog owner!

In recent years, Joe has provided training for the United Nations, the European Commission, OTTIAQ, Magistrad, Editors Canada, the Translation Bureau, ITI (UK), Training for Translators (USA), and many others.

Joe taught English translation and related courses at Université de Sherbrooke for nearly 15 years and was head of the OTTIAQ continuing education committee from 2013 to 2020. He holds degrees in fine arts, professional translation, and education, respectively from Concordia University, Université de Sherbrooke, and Plymouth State University.

Resources or websites mentioned in this episode:

Mirasee
Ruzuku
Joachim’s website: LionTranslationAcademy.com

Credits:

Hosts: Ari Iny and Abe Crystal
Producer and Editing: Michi Lantz
Executive Producer: Danny Iny
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

To catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.

Music credits:

Track Title: Bossa BB
Artist Name: Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Grace
Artist Name: Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Carousel Lights
Artist Name: Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Special effects credits:

24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.

Episode transcript: Harnessing Community in Courses (Joachim Lépine).

What’s the balance between short-term progress and long-term sustainable change for students? Ali Shapiro discusses this and shares her journey from overcoming health issues to pioneering her program. She stresses adaptive change, mindset shifts, and creating community for lifelong transformation.

Ali Shapiro is an integrated health coach, holistic nutritionist, and top-ranked podcast host.

In this episode, Ari, Abe, and Ali discuss:

• Balancing between short-term progress and long-term sustainable change in marketing courses
• The importance of understanding time for meaningful change to build better client relationships
• Root-cause thinking in sustainable change courses, especially in healthy eating and weight loss
• Differentiation by going deeper and providing more value in courses
• The significance of community and listening to previous Course Lab episodes for insights
• Planning for obstacles and objections in course creation
• How to identify triggers and using a “second wind” exercise for real transformation
• The impact of past educational experiences on behavior and planning for those influences
• Adaptive versus technical change and recognizing adaptive challenges for effective courses
• Designing courses focusing on the why behind behavior change and flexible identity definitions

Guest Bio

Ali Shapiro is the host of the top-ranked podcast Insatiable, a holistic nutritionist, integrated health coach, and rebel with a serious cause.

She's academically, practically, and empathetically aware of how the medical system, diet culture, and body positivity movements all have their own flavor of crazy.

Ali developed TRUCE while in graduate school at the University of Pennsylvania, where she drew from her 17+ years of working with real life clients and her own personal healing journey from emotional eating and having cancer as a teenager.

Ali's work and clients' unique success has been featured in well + Good, mindbodygreen, Prevention, Women's Health and Forbes, as well as industry leading podcasts Being Boss, Tell Me Something True, and Food Heaven.

Resources or websites mentioned in this episode:

Mirasee
Ruzuku
Ali’s website: AliShapiro.com

Credits:

Hosts: Ari Iny and Abe Crystal
Producer: Cynthia Lamb
Executive Producer: Danny Iny
Audio Editor: Marvin del Rosario
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

To catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.

Music credits:

Track Title: Bossa BB
Artist Name: Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Grace
Artist Name: Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Carousel Lights
Artist Name: Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Special effects credits:

24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.

Episode transcript: Building Sustainable Courses (Ali Shapiro).

After creating an online leadership course aimed at middle managers, Danny Ceballos found greater success selling the course in bulk to organizations. He focuses on genuine connection and tailored content to drive his success in transforming leaders and organizations alike.

Danny Ceballos is the founder and principal of Unleashed Consulting.

In this episode, Ari, Abe, and Danny discuss: 

• Danny’s transition from corporate healthcare to focusing on leadership and training through online courses 
• Shifting to targeting organizational cohorts instead of individual participants 
• The current structure of the Best Boss Bootcamp and sales strategy 
• The importance of relationship-building in B2B sales 
• Strategies used to engage participants in the course and maintain their commitment 
• Tailoring course content to meet the specific needs of different organizations 
• The importance of tracking and demonstrating results to clients 

Guest Bio:

Danny Ceballos, MBA, MA, is a seasoned senior leader, OD consultant, management trainer and executive coach. He is the founder and principal for Unleashed Consulting, where he works with individuals and organizations to excel in workplace performance, productivity, and employee engagement by “Building Better Bosses.” Danny works with CEOs, Executive Directors, management teams, and Boards of Directors to create workplace systems, processes, and cultures that are sustainable and triple bottom-line effective in prioritizing People, Profit, & Performance improvements.

Resources or websites mentioned in this episode:

Mirasee
Ruzuku
Danny’s website: UnleashedConsult.com

Credits:
 
Hosts: Ari Iny and Abe Crystal
Producer: Cynthia Lamb
Executive Producer: Danny Iny
Audio Editor: Marvin del Rosario
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

To catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.

Music credits:

Track Title: Bossa BB
Artist Name: Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Grace
Artist Name: Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Carousel Lights
Artist Name: Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Special effects credits:

24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.

Episode transcript: Building Better Bosses (Danny Ceballos).

Kay Adams melds her talents in therapy and writing to guide others toward healing through journaling. With a deep well of experience, she shares key tips for course creators on the importance of authenticity, overcoming discomfort, testing and validating, and understanding their audience.

Kay Adams is a psychotherapist and founder of the Center for Journal Therapy and Journalversity.

In this episode, Ari, Abe, and Kay discuss: 

• Kay’s journey starting in 1985 through becoming an expert in journal therapy 
• Her transition from in-person workshops to online courses over several years 
• Embracing video teaching despite initial fear and establishing an online presence with Ruzuku 
• Current focus on 80% online teaching and creation of hybrid courses 
• Distinguishing audiences: therapists needing continuing education units (CEUs) and the general public interested in journaling for self-improvement 
• Adaptation during the pandemic: creating relevant courses and significant growth in mailing list and enrollments 
• Key takeaways: overcoming personal discomfort, validating content through testing, continuous learning, and maintaining authenticity and integrity 

Guest Bio

Kathleen (Kay) Adams LPC is a best-selling author, speaker, psychotherapist, visionary and founder of the Center for Journal Therapy. Her first book, Journal to the Self (1990), is a classic best-seller that helped define the field of personal writing as a tool for healing, growth, and change. She has written 13 more books (and one card deck), and her innovative work has led to a movement in writing and healing.

Resources or websites mentioned in this episode:

Mirasee
Ruzuku
Kay’s website: JournalTherapy.com

Credits:

Hosts: Ari Iny and Abe Crystal
Producer: Cynthia Lamb
Executive Producer: Danny Iny
Audio Editor: Marvin del Rosario
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

To catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.

Music credits:

Track Title: Bossa BB
Artist Name: Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Grace
Artist Name: Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Carousel Lights
Artist Name: Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Special effects credits:
24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.

Episode transcript: Pioneering Journal Therapy (Kay Adams).

Executive producer Danny Iny has great news for Course Lab listeners who would like to create their own course this summer.

Get more information or sign up during our limited enrollment period, May 17–21, 2024: 
Mirasee.FM/course

To catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.

Resources:

Mirasee
Ruzuku

Credits:

Producer: Cynthia Lamb
Executive Producer: Danny Iny
Audio Editor: Marvin Del Rosario
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

Music credits:

Track Title: Bossa BB
Artist Name: Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Grace
Artist Name: Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Carousel Lights
Artist Name: Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Special effects credits:
24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.