Chances are you've heard about the power of storytelling in your content, but maybe your confused about what that really means. I mean, how do you tell a story in an email without ending up with a version of War and Peace that nobody wants to read?!

And what about on your sales page, are you supposed to be adding a story to that?

 

This week on the podcast I am beyond excited to welcome Dani Paige; storyteller extraordinaire and launch copywriter to unpack what this whole storytelling malarkey is all about.

 

I loved geeking out on all things copywriting with Dani. Here's what we chatted about in this week's episode:

What is story telling when it comes to your copy?

Why is it so powerful?

How can we use this in our course launches?

Where should we use story telling?

What are your 3 top tips for story telling in launch copy?

We had a blast and I hope you love this episode as much as I do!

 

SHOW NOTESNeed more Dani in your life?

Follow her on Insta - https://www.instagram.com/danipaige.online/Grab your copy of her amazing Email Closers - https://offers.danipaige.com/tecCheck out her fabulous storytelling about page - https://danipaige.com/about#galleries

Have you ever broken up with tech you used to love? Well, that's what I'm doing right now with Teachable and I thought you'd like to hear why!

In today's episode I'm sharing what new tech platform I'm moving to, how it feels to move all your courses, emails and students across to a new platform and what prompted this decision.

 

SHOW NOTES -Ask about your online course platform in the Course Creator's Club on Facebook - https://www.facebook.com/groups/coursecreatorsclubwithlisa

Check out Simplero - https://smpl.ro/al/OKVv9v_e/37401-Lisa-Kniebe

If you are thinking about creating a Facebook group, or already have a group that you want to grow, then you're going to love today's episode.

In it I'm asking Jono Petrohilos questions such as...

Do you really need a Facebook group to launch and sell your course?

Aren't there already a gazillion other groups?

Why would anyone join another group?

Jono has built his online business in the fitness industry using Facebook groups. Last year he was Australia’s Online Fitness Educator of the Year and now mentors course creator's, growing his own group, the Course Creator Community, from zero to 3.4k in 6 months!!

And, like you, I wanted to know how!!

Jono generously shares his knowledge, skills and strategies for growing a Facebook group sharing the secrets of:

How to attract new members

How to build an engaged community who post in your group

Why he doesn't recommend theme days

How to move members from your Facebook group to your email list

 

Show Notes -

See for yourself how Jono manages his group by joining the Course Creator Community here - http://www.coursecreatorcommunity.net/

When it comes to your course, aligning your messaging throughout your customer journey can be a challenge.

Often we come up with ideas for lead magnets before we’ve worked out what our course is, and suddenly it’s like we’re having multiple conversations all at once with the same person!

In my copy-coaching work, one of the biggest challenges I see people struggling with is bringing together different pieces of their messaging, and so you can imagine when you add an online course, you’ve added another piece to the puzzle.

So if you struggle to bring your message into alignment, then today’s episode is for you.

 

Want to get a messaging makeover?

Join me inside The Aligned Messaging Method and finally make messaging easy - https://lisakniebe.simplero.com/purchase/128806-The-Aligned-Messaging-Method

Today, serial entrepreneur and self confessed choc-o-holic, Michelle Marks, shares all her secrets on running a successful online membership. She walks us through her successful journey in the online business world and gives us a behind the scenes look at her membership site, The Espresso Lounge.

If you've ever thought about launching a membership site, then this episode is for you!

In it we'll cover:• Starting and growing a new membership• How to give enough without overwhelming members• The biggest challenge with running a membership• How to set your membership apart in a crowded market place

Show Notes:Find Michelle in the Laptops and Lattes free Facebook group- https://www.facebook.com/groups/laptopsandlattes

Check out Michelle's membership The Espresso Lounge - https://www.laptopsandlattes.com.au/membership

Learn more on her website - https://www.laptopsandlattes.com.au/

In this episode I'm sharing why you don't need all the bells and whistles of a fancy tech platform to deliver your course!

Often as course creator's it's the tech that keeps us stuck. But it doesn't have to be that way! If you are creating a new course, then I'd love you to get it up and running fast so you can:

a) earn some $$$ and,

b) road test it with real students before making a big investment in a learning platform.

In this episode I'm hoping you'll get curious about delivering your next course as a minimum viable product and seeing if this allows you to be more nimble and responsive in your course creation and launching.

Even if you already have a learning management platform there's good reason to launch with a MVP version of your course first - find out what that reason is (and why I am doing exactly that with my new course).

 

Show NotesAsk a question in the Course Creator's Club - https://www.facebook.com/groups/coursecreatorsclubwithlisa

Unpack your ideas with a Strategy Session - https://lisakniebe.teachable.com/p/online-course-road-map

Want in on my new course? Put your name down on the waitlist and I'll let you know when Aligned Messaging Method opens - https://lisa-kniebe.ck.page/aligned-messaging

When it comes to marketing and selling your course, you've probably heard that you need to focus on the outcome or transformation, not the tools you use to achieve this. I know how hard it can be to find your 'transformation' which is why I was so excited to invite Jo Bendle onto the podcast to talk about how she's done exactly this.

Jo has turned the conversation about productivity tools into a movement that that's led by women who are #meantformore.

In this episode I pick her brains on how she made this shift, the impact it's had on her business and the results she's seeing.

So if you're ready to get inspired, find a deeper message and even lead your own movement, then buckle-up, because this is a high vibe, fast talking episode that'll leave you pumped and ready for more.

Are you Meant For More?Learn more about The Lab here - https://jobendle.com/thelab/Follow Jo on Insta here - https://www.instagram.com/jo_bendle/

So, you've got all this amazing knowledge tucked away inside your head, you know it'll make an amazing course, but how do you get it into a coherent course structure? What should you include? How do you know what's enough and what's too much?

 

If these are questions you're grappling with, then this episode is for you!

 

I'm going to share a simple technique I teach to help you build out your course content without getting overwhelmed.Join me with a pen and paper to hand, because you are definitely going to want to take notes!

 

If you want to take the next step together, then book a 2 hour strategy session here: https://lisakniebe.teachable.com/p/online-course-road-map

As more online courses are launched with a free webinar or challenge, the more we are seeing live participation rates drop. This week I talk with Facebook Ads and Funnel strategist, Jessica Tutton who believes in experimenting in her business and teaching from her results.

This week I get to pick her brains about her recent launch with a paid bootcamp. You'll hear about the engagement, conversion rates and transformations from this 3 day event.

So, if you've already created your online course and want a new and fun way to launch, then this episode is for you.

Show Notes

Follow Jess on:Insta: @jessica_tuttonFacebook: @Jessica TuttonBootcamp: https://www.jessicatutton.online/5-day-funnel-bootcamp-1

When should you start marketing you online course...

After it's created? Before it's recorded? Or while it's still a concept in your head?

In today's episode I'm going to explore how to start your marketing BEFORE you create your course and why this should be every course creator's first step!

 

Show notes:

I learned everything I know about running a successful Facebook group from Sarah Thomson, who has an amazing 30 day course on how to Grow and Ignite Your Facebook Group - https://bit.ly/3t0jWVq 

Elizabeth Goddard creates amazing freebies that deliverer value and solve a specific problem for her audience, check her "everything' page out here - https://elizabethgoddard.co.uk/everything/

See how a Facebook group works and bounce your course creation ideas around inside The Course Creator's Club here - https://www.facebook.com/groups/coursecreatorsclubwithlisa