Court to Corporate | The Athlete’s Playbook in the Business World

If you’ve been with Court to Corporate since day one, then odd ares that you’ve heard me talk about these two books I recommend for every current and former student-athlete.  Athletes Are Brands Too and Brands Win Championships are two books that I read immediately after wrapping up basketball, that have inspired the work I do today and  set the foundation for my career, so it’s an honor to share my conversation with the creator himself.

Jeremy Darlow is a leading brand consultant, former Director of Marketing for Adidas football and basketball, adjunct marketing professor, and of course author of Brands Win Championships and Athletes Are Brands Too.

We kick this episode off with jumping into how Jeremy built his career as a multi-hyphenate all at the intersection of athletes & brands. We then dive into what athletes today need to know about building their brand, from the first steps to how building your brand the right way can lead to career success.  We also discuss predictions of the next of athlete brands and what it will take for athletes to differentiate themselves in the future.  

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“If there was a basketball hall of fame for what you got from the game, I would argue that I would be the first ballot.”  

Since 2001, MLT has built a leadership pipeline for over 7,000+ students and professionals nationwide and John has been featured on CNN, the cover of Fortune, and named one of Forbes Top 30 Social Entrepreneurs.

In this episode John is sharing  with us how basketball has   shaped what exists today in MLT and how sports gave him the lens to identify his gifts that he has applied to his success in entrepreneurship.

This episode is all about how you can take inspiration from your journey as an athlete to act on your ideas, build your career, and end up in the hall of fame for what you got from the game. 

Career advice designed for athletes, by athletes - join our newsletter here 

If you're a current or recently graduated student-athlete, it's time to build your playbook in business.   Attack Your Career Like Your Game is launching soon, join the list here to be the first to know when we're live! --

From overcoming a career ending injury, to helping NFL players reach their full potential beyond the game - Dior Ginyard joins us to share how he carved his path back to his passion for football.  In his time at the NFL Players Association, Dior has created the #AthleteAnd movement and been named for Forbes 30 Under 30 for Sports.  In this conversation, we dive into how athletes can apply their athletic insight to add value in the sports industry. 

Learn more about our community of athletes in business at www.courttocorporate.com

If you're a current or recently graduated student-athlete, it's time to build your playbook in business.   Attack Your Career Like Your Game is launching soon, join the list here to be the first to know when we're live!

Jasmine Maietta  joins us today to share advice from her rise in the sports industry to VP of Brand Marketing at Peloton, similarities between athletics and growing as an effective leader in the workplace, and insight from her recent journey to entrepreneurship & founding round21.

The day Jackson Patterson committed to play lacrosse at Colgate, was the same day doctors diagnosed him with cancer.

On this episode, Jackson joins us to share how he overcome cancer to become a 4 year starter and team Captain, and the lessons that have stuck with him in life and his career today.

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"Outside of shooting at the free throw line, you're only expected to succeed 40% if the time.  I take that ideology with me to career.  If I reach out to ten people and only hear back from 3, that's 3 new possibilities".

From Trinity Basketball, to ESPN, and now Facebook Brian Ford joins us to share insight on what it takes to grow in your career and how being an athlete prepares you for each step along the way (from decision making, to securing opportunities, and succeeding early in the game).

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Whether it's creating his own internship path, writing 25 hand-written letters to coaches, or renting a car to get from Boston to Philly his senior year and introduce himself to Coach Jay Wright - one word defines Matt Fraschilla's journey from Harvard Basketball player to the Villanova Basketball coaching staff : drive.

As we walk through Matt's journey, he shares advice on:  

- How to find confidence in your process when following a "non traditional" career path 

- How to get creative in securing internships when there's not a set pipeline in place 

- Why we should all start writing hand written thank you letters in the interview process 

- How to differentiate yourself from the status quo in 

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When Sydney Anderson was in sixth grade, she knew she liked sports, wanted to play sports, and one day wants to become a player agent and own her own company.

Today as Founder & CEO of Legacy Sports Management, the Indiana Track & Field Alumni joins us to share how she checked all the boxes of her long term vision. 

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Legacy Sports Management: http://legacysportsmgt.com/

It’s all about the skill sets.

Princeton Men’s basketball alumn Ben Hazel joins us to share how he approached his time on Wall Street and built the right skill sets to launch his own financial management firm, Zenith Solutions.

We discuss:

Court to Corporate is a growing community of athletes in the business world, join us at : https://www.courttocorporate.com/newsletter

Zenith Solutions: https://www.networthzenith.com/

Approaching any new internship, role, or industry can be frightening because it comes with uncertainty. Before Dani Feigin became a Manager of Corporate Partnerships at the Los Angeles Clippers – she spent the early stages of her career in the acting industry. She joins us today to discuss how she overcame the uncertainty in making a career switch and and how she’s approached building her career in the sports industry since. We discuss:

- How she found success in her first internships (IMG & LA Sparks)  without any previous experience in the industry

-  Why it’s important to expand beyond the scope of your role

- Her role in Corporate Partnerships at the Los Angeles Clippers

- How being in a revenue generating position directly ties back  to her experience as an athlete 

Court to Corporate is a growing community of athletes in the business world, join us at https://www.courttocorporate.com/newsletter