Michael J. Smith is an innovative communicator, has been elected to leadership positions in the technology marketing profession and helps clients think outside the box.

He takes us inside the political side of public relations and introduces us to his new startup public affairs firm

Integrating Inbound and Outbound News Release Tactics (and How Social Media Fits Into the Mix) with PWR Media Managing Partner Malayna Williams.

She weighs both points of Using inbound efforts to gain exposure for your news stories by optimizing your online coverage via search engine optimization and syndication across multiple Web portals (hoping journalists, bloggers and consumers find you), or using outbound efforts to reach targeted journalists and bloggers to draw attention to your story in an effort to garner traditional and online coverage.

PRSA New York Chapter President and Head of CKPR Deborah Radman discusses her background in corporate communications, crisis management, public affairs and both business-to-consumer and business-to-business marketing.

She also discusses her work with the PRSA's Counselors Academy, an industry group comprising the senior most executives at the helm of major public relations firms in the U.S and the PRSA Jobcenter Mentorship Program.

Dana Willhoit, lead press release writer for the PressReleaseSite.com, and she tells us about her work as an award winning newspaper reporter with 17 years experience in the field and how print media has fallen to the digital surge.

Concluding our coverage of the 2009 PRSA Silver Anvil Awards, Brandy welcomes back the chair of the Silver Anvils Awards Committee, Jim Roop and the Chair of the PRSA Honors and Awards Committee, Joice Truban Curry. They're back to recount all of the happenings of this year's Silver Anvil Awards Ceremony.

Melanie Magara, the Assistant Vice President for Public Affairs at Northern Illinois University, discusses their Best of Silver Anvil crisis communications winning campaign regarding last year's tragic Northern Illinois University campus shooting.

PRSA Honor and Awards Committee Chair Joice Truban Curry Silver Anvil Award Chair Jim Roop join Brandy Shapiro-Babin to preview the 2009 PRSA Silver Anvil Awards.

They discuss the prestige, history and significance of the awards, plus how any PR campaign can win, no matter the size of your budget.

Christina Duffney from the American Kennel Club discusses their campaign to find a dog for President Obama.

Linda Bernstein-Jasper, Assistant Vice President for Coyne PR and Jim Turner, the manager for corporate communications at Humana, discuss the Silver Anvil Award submission titled “Share and Share-a-Bike: Humana Brings Bike-Sharing to the National Political Conventions”.

WebmasterRadio.FM's Brandy Shapiro-Babin speaks with Jay Gooch, Procter and Gamble’s associate director of External Relations Deodorants and Personal Cleansing, about his company’s PRSA Silver Anvil submission, “TAG Experiences the ‘Clean Smell’ of Success with the Launch of TAG Records.”

Also, listen in to learn about the Silver Anvil finalist “SuperTeacher Program” with Jill Vaughn, director of communication for the Virginia Lottery.

Clean Energy and the Environment are topics of discussion in our continuing coverage the 2009 PRSA Silver Anvils.

We learn about Sunrise Powerlink: Our Connection to a Clean Energy Future, an entry made by San Diego Gas and Electric Project Manager Laura McDonald and Chris Wahl of Southwest Strategies.

We also learn about Brown Goes Green: Telling the UPS Environmental Story with Mike Slatin Senior Vice President and Senior Partner, Fleishman-Hillard, and Lynnette McIntire Director of Corporate Reputation Management, UPS.