Brandy and Jim recap Blog World Expo as they discuss trusted feeds distribution in order to reach niche markets, plus they discuss how traditional marketing and placement should be used to monetize blogs.

Brandy and Joe discuss the growing trend of enviromental sensitivity within the world of direct marketing and public relations.

Brandy Shapiro-Babin interviews Jeff Zbar of ChiefHomeOfficer to discuss endorsement marketing by endorsing a product by directing a link to friends and then having the word spread out.

Brandy welcomes new cohost Joe Beaulaurier, and they share conference stories following SES San Jose 2007, plus they discuss Non Traditional Forms of Press Release Distribution.

Brandy Shapiro Babin interviews the Director of Marketing and Business Development at Stephen Bradford Search, Brandon Gutman, on how how management eliminate and choose the right professionals. Also Brandon explains the analogy of hunters and farmers as it relates to business.

Brandy Shapiro Babin talks with Rhoda Weiss, national chair and CEO of the PRSA, and Alan Scott, senior vice president and chief marketing officer for the Enterprise Media Group of Dow Jones, about the recent survey conducted on the future of Public Relations.

Brandy speaks to Avid Labs senior director Ilke Arici anbout the HIV Awareness PR Campaign nominated for a 2007 PRSA Silver Anvil Series Award.

Brandy speaks to Amalie Vandelier, an Account Supervisor with Ketchum in New York, about the PRSA Silver Anvil Awards called Flight of the Penguins which involved FedEx and the Audubon Society which involved returning penguins to a New Orleans aquarium .

Brandy talks with Yasmeen Coning, chief strategic media counsel for Edelman Public Relations, about the PRSA Silver Anvil Award nomination for Marketing – Consumer Technology Product Launch of the Year, due to their use of innovative social media strategies to launch and grow the Microsoft Zune product line.

Brandy talks with PRSA Silver Anvil Award finalists Emily Callahan and Dawn Kahle of Weber Chandwick on Events and Observances Category for the Susan G. Komen for the Cure for National Breast Cancer Awareness Month 2007 Campaign.