Shonali Burke previews her PRSA 2009 International Conference presentation on PR measurement and practical ways in which PR practitioners can apply measurement best practices to their programs and campaigns.

Gayle Falkenthal and Joan Gladstone preview their presentation on Let’s Talk Business: Independent Practitioners Share Advice for New and Established PR Practices.

Nicole Jordan from the Rubicon Project discusses her work in the fast-paced world of high-tech PR in the Silicon Valley, and she gives her observations on the evolution of public relations.

We continue with our conversation with Kami Watson Huyse, APR to discuss her blog post on Communication Overtones on the top 10 risks for ignoring social media in your current PR strategy.

Kami Watson Huyse, APR is back to discuss her blog post on Communication Overtones on the top 10 risks for ignoring social media in your current PR strategy.

Michael J. Smith is an innovative communicator, has been elected to leadership positions in the technology marketing profession and helps clients think outside the box.

He takes us inside the political side of public relations and introduces us to his new startup public affairs firm

Integrating Inbound and Outbound News Release Tactics (and How Social Media Fits Into the Mix) with PWR Media Managing Partner Malayna Williams.

She weighs both points of Using inbound efforts to gain exposure for your news stories by optimizing your online coverage via search engine optimization and syndication across multiple Web portals (hoping journalists, bloggers and consumers find you), or using outbound efforts to reach targeted journalists and bloggers to draw attention to your story in an effort to garner traditional and online coverage.

PRSA New York Chapter President and Head of CKPR Deborah Radman discusses her background in corporate communications, crisis management, public affairs and both business-to-consumer and business-to-business marketing. She also discusses her work with the PRSA's Counselors Academy, an industry group comprising the senior most executives at the helm of major public relations firms in the U.S and the PRSA Jobcenter Mentorship Program.

Dana Willhoit, lead press release writer for the PressReleaseSite.com, and she tells us about her work as an award winning newspaper reporter with 17 years experience in the field and how print media has fallen to the digital surge.

Concluding our coverage of the 2009 PRSA Silver Anvil Awards, Brandy welcomes back the chair of the Silver Anvils Awards Committee, Jim Roop and the Chair of the PRSA Honors and Awards Committee, Joice Truban Curry. They're back to recount all of the happenings of this year's Silver Anvil Awards Ceremony.

Melanie Magara, the Assistant Vice President for Public Affairs at Northern Illinois University, discusses their Best of Silver Anvil crisis communications winning campaign regarding last year's tragic Northern Illinois University campus shooting.