Butterfly SZN

COVID-19, Crisis Management At Its Finest


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Today on The Label, we chat about: 

00:30 - How are we working from home?

03:20 - How is COVID-19 affecting events?

08:15 - What is the Woman On Fire Summit and who is Sandra Chuma?

10:40 - Why is it important for us to talk about the effects of the pandemic?

12:45 - Why did we decide to proactively postpone the Women On Fire Summit?

15:30 - Why is it important to have a team when putting on a large event?

17:30 - How did we tell our speakers the event was postponed?

19:00 - How do you tell all of the people who have already bought tickets to your event and event sponsors?

21:25 - What do you do when you postpone but can’t give a solid date to vendors and attendees?

23:00 - The Importance of Staying Engaged with Your Community

26:30 - How do you keep clients calm?

29:00 - How to keep a good professional relationship with open communication?

31:15 - What goes into a press release about postponing an event?

35:00 - What are the key messages to send to your attendees?

38:45 - 5 THINGS TO MAKE SURE YOU HAVE IN YOUR PRESS RELEASE

41:00 - Tailoring your message to the audience

42:10 - How to stay motivated through large trials

Follow us: @creative.label 

Book Our Services: www.itscreativelabel.com 

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Butterfly SZNBy Aisha Marshall

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