We are all getting barraged on TV, in Social Media, in our Email ... EVERYWHERE ... by syrupy ads from brands telling us that "We are in this, together." What a load of crap.In this episode, Jeff grabs the mic and vents about this annoying trend and describes how this kind of opportunistic marketing might be well-intentioned, but can actually hurt your brand. It'a ore of a rant, actually.Welcome to the JeffEffect.

We are all getting barraged on TV, in Social Media, in our Email ... EVERYWHERE ... by syrupy ads from brands telling us that "We are in this, together." What a load of crap. In this episode, Jeff grabs the mic and vents about this annoying trend and describes how this kind of opportunistic marketing might be well-intentioned, but can actually hurt your brand. It'a ore of a rant, actually. Welcome to the JeffEffect.

COVID Crisis Commuications ... Say What? — Episode 011

I help companies craft messages and get their stories straight. And I have a formal education in communications studies, human behavior, and economics. But the things that set me apart are my experience, intense curiosity, intellectual courage, and genuine compassion for people. Turns out, that combo makes me a bit of a rebel ... a real Intellectual Gangsta on the Internet.

That’s the show.
​
I'm Jeff. We'll talk about interesting things and — most importantly — we're going to think outside-the-box ... so FAR outside-the-box that some folks inside-the-box will freak-out. That's where intellectual courage comes in. But that's also what makes it fun. 

Maybe you're a gangsta too. Listen for a few shows and find out.

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I help companies craft messages and get their stories straight. And I have a formal education in communications studies, human behavior, and economics. But the things that set me apart are my experience, intense curiosity, intellectual courage, and genuine compassion for people. Turns out, that combo makes me a bit of a rebel ... a real Intellectual Gangsta on the Internet. That’s the show. ​ I'm Jeff. We'll talk about interesting things and — most importantly — we're going to think outside-the-box ... so FAR outside-the-box that some folks inside-the-box will freak-out. That's where intellectual courage comes in. But that's also what makes it fun. Maybe you're a gangsta too. Listen for a few shows and find out.

I help companies craft messages and get their stories straight. And I have a formal education in&nbsp;communications studies, human behavior, and economics. But the things that set me apart are my experience, intense curiosity, intellectual courage, and genuine compassion for people.&nbsp;Turns out, that combo makes me a bit of a rebel ... a real Intellectual Gangsta on the Internet.

That’s the show.
​
I'm Jeff. We'll talk about interesting things and — most importantly — we're going to think outside-the-box ... so FAR outside-the-box that some folks inside-the-box will freak-out. That's where intellectual courage comes in. But that's also what makes it fun.&nbsp;

Maybe you're a gangsta too. Listen for a few shows and find out.

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COVID Crisis Commuications ... Say What? — Episode 011

COVID Crisis Commuications ... Say What? — Episode 011