I invited Andy Didorsi, because for as long as I have known him, when everyone is zigging he is zagging. As a serial “this is what the world needs, let’s make it happen” person, he has constantly been told no, not yet, only if you, and still finds a way through.

On the “side”, he is the head marketing officer for Basecamp and Hey (their new amazing email service).

When Covid “arrived”, I saw that he had pivoted his business within a few short months.

He asked himself would I get on a bus right now? With bills and employees to pay, what do people really need right now? What would be useful?

From the Detroit Bus company, (TOM style providing a ride for a ride) into an FDA approved sanitizer provider (bottle for a bottle), Arsenal of Clean was born.

AoC, donates thousands of gallons upon gallons of sanitizer to frontline workers and other people in need.

As well as ‘chemisting’, managing Paper Street, a small business incubator in Ferndale for the little guy who finds it hard to get space to work, he is part of 59 people Basecamp. Spread worldwide, they were doing remote since 1999.

They vote with their dollars and are against the creepiness of tracking their customers. If you’re looking for a makes-common-sense yet hadn’t existed until now email service, Hey, is your place to go for real privacy and oh my gosh, I’m saying it , emails becoming fun again.

In our conversation Andy and I talk about:

- A no is not always a no

- How to be useful

- What it takes to 180 pivot your business - how Arsenal of clean was born

- Grabbing footholds with dear life and growing that position

- How to stay sane during Covid

- How to stop getting in your own way to ship and put your ideas out into the world

- How cool the email service Hey is!!! (I’m a big fan).

Getting in touch, supporting and learning more about Andy

You can reach him on Twitter and Instagram both at @ThatDetroitAndy

https://arsenalofclean.com

https://thedetroitbus.com

Learn more about Andy : https://thedetroitbus.com/andy-didorosis-story/