You need a strong origin story for your coworking brand, and to share that story everywhere. In this episode of Coworking Out Loud, Cat Johnson explores how, as coworking grows, all the spaces are nice and all the spaces have amenities we members need. You need to give members—and potential members—something they can align with. […]

One of the great ironies in coworking is that community building is hard. And lonely. In this episode of Coworking Out Loud, Cat Johnson explores the challenges of being a coworking community builder, and shares insights and ideas for community builders, workspace operators and owners in getting creative, supporting your teammates and creating a vibe […]

What is the coworking sweet spot and how do you hit it? In this episode of Coworking Out Loud, Cat Johnson shares how hitting the coworking sweet spot requires getting out of your comfort zone, whether you’re a natural community builder and connector, a smart workspace real estate and design-savvy person, or both. 🟣 Subscribe […]

Where are your prospective members in their coworking journey? In this episode of Coworking Out Loud, Cat Johnson shares her own coworking journey, from knowing nothing about coworking, to joining a space that was a bad fit for her, to finding—and becoming an active participant in—a great-fit coworking community. 🟣 Subscribe on Apple Podcasts🟢 Subscribe on Spotify […]

What’s the difference between fitting in and belonging, why does it matter, and what does it have to do with coworking? In this episode of Coworking Out Loud, Cat Johnson explores how, as Brene Brown explains, fitting in is the opposite of belonging. She shares some questions to reveal how far you have to stray […]

A library’s Lego Club and a coworking space have more in common than you might think. In this episode of Coworking Out Loud, Cat Johnson explores why the local Lego Club is so popular, why the same kids go week-in and week-out, and how the appeal of the club is a lot like coworking. 🟣 […]

Of all the lessons the Covid era taught us, one of the most important is that weak social ties are vitally important. In this episode of Coworking Out Loud, Cat Johnson explores the power of these weak social ties, in coworking and beyond, and dives into the science of how these circles of informal connections […]

Being surrounded by people and feeling totally alone is a terrible feeling. In this episode of Coworking Out Loud, Cat Johnson cautions coworking space operators and community builders to make sure people aren’t coming into your space, having zero conversations, hellos or connections, working in isolation, then going home. Because this is a recipe for […]

If your coworking community is limited to the people inside your space, you’re missing a huge opportunity. In this episode of Coworking Out Loud, Cat Johnson shares insights into how creating a sense of belonging for your entire community is perhaps the most powerful marketing and brand building you can do. 🟣 Subscribe on Apple […]

In this episode of Coworking Out Loud, Cat Johnson talks with Jason Vana, a brand strategist and founder of SHFT Agency. Jason is a brand building powerhouse, whose smart insights and no BS approach to brand strategy have made him a favorite on LinkedIn and beyond. Buckle up for a fantastic conversation about brand strategy […]