Cozy Business With Katherine

If your business feels heavy no matter what you try, chances are it’s not your strategy - it's your energy (or your nervous system).

In this episode, I’m breaking down the “half in, half out” trap that quietly sabotages momentum. We’ll talk nervous system survival mode, why burning it all down feels easier than showing up, and how to shift back into full-bodied commitment.

This is real, practical, and something you can apply in your business today.

• Grab Underthinking It here - my short guide to moving out of overthinking and back into momentum.
• Connect with me on Instagram here: https://instagram.com/miss_kms

DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.

Results shared in this podcast are based on personal experience and may vary - this is also from my own personal experience, not to be considered professional or medical advice. Past performance does not guarantee future results.

Thank you for your support!

What if the “perfect answer” you’ve been chasing… doesn’t actually exist?

In this episode, I’m sharing how I’ve been approaching decisions differently (from pricing to content to launch timing) and the surprising ripple effect it’s had on my business and my clients.

As well as:

• Why “unsolvable problems” drain your energy (and how to spot them fast)
• The question I now ask instead of hunting for the perfect choice
• How tiny, 10-minute actions can create more momentum than a perfect plan

If you’ve been stuck second-guessing your next move, this might be the permission you need to just… choose and move forward.

• Grab Underthinking It - my new book documenting how I'm creating even more ease and flow in my business (and how you can get it too)
• Join us in the Cozy Business Common Room for the 10-Minute Content Quest
• Connect with me on Instagram here

DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.

Results shared in this podcast are based on personal experience and may vary - this is also from my own personal experience, not to be considered professional or medical advice. Past performance does not guarantee future results.

Thank you for your support!

You've probably heard me or another business/marketing person talk about the trust recession we're experiencing in the online space this year. But this has led me to exploring trust on a much deeper, more personal level. Trust with myself.

Join me for this episode and let's talk about what happens when we hand over our power, try to fit in, and squeeze ourselves into strategies that don't support our needs and strengths - especially as introverted, sensitive, and neurodivergent souls.

Also mentioned in this episode:

Want to join us for the 10-Minute Content Quest this month? It's all happening in the Cozy Business Common Room: https://www.skool.com/cozy-business/about

Haven't got your copy of Underthinking It yet? It's still $3.99 - grab it here: https://katherinemackenziesmith.com/underthinking

Watch last week's mini training on YouTube about content creation here: https://youtu.be/wqJ91c3kKr4?si=iPbcm__GUak-yCEw

DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.

Results shared in this podcast are based on personal experience and may vary - this is also from my own personal experience, not to be considered professional or medical advice. Past performance does not guarantee future results.

Thank you for your support!

In this episode, I'm sharing some new insights I've had recently on overwhelm - how I think differently about it and how it is now a signal, not a curse that helps me in my business.

This is for you if you feel stuck right now or find yourself saying that you're overwhelmed a lot.

I'll share the filters I use to coach myself and move through potential overwhelm or overthinking to make momentum in my business, and how it's changed everything for me.

If you want to make the rest of the year more about magical flow, and less feeling stuck in the weeds - this might be exactly what you need to hear.

• Grab Underthinking It for $3.99 - a 27-page guide to get out of your head and making gentle momentum, plus what I've learnt this year and what I'm doing differently
• Check out the Focus Flow Point video on YouTube (mentioned in this episode)
• Connect with me on Instagram here

DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.

Results shared in this podcast are based on personal experience and may vary - this is also from my own personal experience, not to be considered professional or medical advice. Past performance does not guarantee future results.

Thank you for your support!

This year, I fell into a trap I swore I’d avoid - and I want to share how I’m resetting in real-time, not after a burnout crash.

But, because I do regular check ins, I was able to see what was happening and start course-correcting to do the second half of the year even more aligned and energised.

Want more of this? I just launched a behind-the-scenes breakdown of how I’m doing business differently - with more flow, less pressure, and way fewer ideas stuck in draft mode. It's called Underthinking It, and I swear, even just documenting and putting this new mini book out has started to shift the energy out of my busy mind and into aligned action.

Check it out here: https://katherinemackenziesmith.com/underthinking

DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.

Results shared in this podcast are based on personal experience and may vary - this is also from my own personal experience, not to be considered professional or medical advice. Past performance does not guarantee future results.

Thank you for your support!

Join the Cozy Community Implementation Camp: https://www.skool.com/cozy-community

This is a question that has come up a LOT over the 11 years I've been supporting introverted, highly sensitive, and neurodivergent business owners. But more intensely in the past couple of weeks.

So I'm doing something I don't usually do and sharing an unscripted passionate response from a live Q+A I did in my Cozy Community program today. 

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Interested in the Cozy Community Implementation Camp? Join us live for the next 6 weeks to set up your own introvert-friendly cozy community on the platform of your choice. And do it your way: https://www.skool.com/cozy-community

Too much for right now? Join the waitlist for my low ticket membership, the Cozy Business Common Room: https://www.skool.com/cozy-business/a...

Or catch up on these recent videos:

How to Create a Minimum Viable Community: https://www.youtube.com/watch?v=9uV5bxlQsvA

3 Signs You're Ready To Build a Cozy Community: https://www.youtube.com/watch?v=7bLGWkFDyj4

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Interested in working with me deeper? Apply for my 1:1 or Emerge + Expand mastermind here: https://tidycal.com/miss-kms/30min

Curious about the Skool platform? Get a 14-day free trial here*: https://katherinemackenziesmith.com/skool

DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.

Results shared in this podcast are based on personal experience and may vary - this is also from my own personal experience, not to be considered professional or medical advice. Past performance does not guarantee future results.

Thank you for your support!

When I studied film and TV, one of the #1 rules was to "show, not tell" what was happening, wherever possible. And the same applies in business. Instead of trying to write fancy sales copy, hoping to tell people what they can expect when they work with you... SHOW them.

In this video I share:

→Why creating free experiences is better than big launches

→Some simple steps to get started today

→An implementation guide to make it work for your business

→The community building strategy behind experience-ifying your expertise

→How you can use these experiences to connect, create, and invite beyond the event

Timestamps:

01:44 Create intimate experiences instead of big launches

04:33 Traditional webinars and live launches don't work for everyone

07:58 Steps to create your signature experience

11:33 Implementation guide to get started

17:17 Ideas for experiences to try

19:04 How to use your event for your content and connection throughout the month

Also mentioned in this video:

Creating a 30 Minute free call for 1:1 Clients:

https://youtu.be/tIV7ov8kQy8?

Be Your Best Client Case Study: https://youtu.be/HcNw1LBuxa0?si=3Gvn8J36_upWb_Md

#SkoolCommunity #CozyCommunity #CozyBusiness #BusinessTipsForIntroverts #IntrovertFriendlyCommunity

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Get the Experience-ify Your Expertise Dashboard:

Want to do cozy business with us? Join the Cozy Business Common Room waitlist on Skool: https://www.skool.com/cozy-business/about

Ready to build your own Cozy Community? Join the live program (starts May 26th): https://www.skool.com/cozy-community-course-1023/about

Interested in working with me deeper? Apply for my 1:1 or Emerge + Expand mastermind here: https://tidycal.com/miss-kms/30min

Curious about the Skool platform? Get a 14-day free trial here*: https://katherinemackenziesmith.com/skool

DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.

Results shared in this podcast are based on personal experience and may vary - this is also from my own personal experience, not to be considered professional or medical advice. Past performance does not guarantee future results.

Thank you for your support!

Join Zach's Ads Bootcamp here: https://katherinemackenziesmith.com/ads

In this episode of the Do Business Differently interview series, I talk to Zach Spuckler about why investing in Facebook ads to build your list and your business is a great option for solopreneurs because they do a lot of the heavy lifting for you so you can focus on other things.

We also chat about:

👉 Zach's journey to becoming a Facebook ads and marketing expert

👉 Creating a business that revolves around your lifestyle (not the other way around)

👉 The visibility and financial investment that can be scary when it comes to running ads

👉 How ads amplify what you're already doing and create consistency while you focus on other things

👉 How to get started with ads even if you've never done it before

TIMESTAMP:

04:17 Creating a business that supports your life

09:17 The fear of visibility that comes with ads

18:33 How ads help boost organic reach

24:26 Standing Out When Everyone's the Same

27:07 Marketing trends vs true principles

30:26 Using ads to build your email list 

ABOUT ZACH:

Zach Spuckler is the founder of Heart, Soul & Hustle & The Host of the Not Your Average Online Marketing Podcast.As a marketing strategist & launch expert he’s helped tens-of-thousands of entrepreneurs scale their businesses with proven, results-driven strategies. 

With a knack for crafting high-converting challenge launches, evergreen sales systems, and profitable paid ad strategies, Zach has generated millions in revenue for both himself and his clients.Through his consultancy, agency, and membership, Zach has worked with brands and entrepreneurs at all levels - whether they're launching for the first time or optimizing seven-figure funnels. 

He’s well known for his transparent marketing reports and updates and has a deep understanding of what truly moves the needle in digital marketing from his decade in the online space.

Join Zach's Ads Bootcamp here: https://katherinemackenziesmith.com/ads*

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Want to do cozy business with us? Join the Cozy Business Common Room waitlist on Skool: https://www.skool.com/cozy-business/about

Interested in working with me deeper? Apply for my 1:1 or Emerge + Expand mastermind here: https://tidycal.com/miss-kms/30min

Curious about the Skool platform? Get a 14-day free trial here*: https://katherinemackenziesmith.com/skool

DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.

Results shared in this podcast are based on personal experience and may vary - this is also from my own personal experience, not to be considered professional or medical advice. Past performance does not guarantee future results.

Thank you for your support!

Sign up to the FREE Cozy Business workshop: https://katherinemackenziesmith.com/workshop

I talk to solopreneurs every day who feel like they aren't ready to build a community yet, because their website isn't fully finished, and they don't have an offer suite yet but in this video, I talk about why starting with a community and audience building first can actually make life so much easier (especially in 2025)

In this video, I cover:

- Why I recommend community building first

- A simple way to start finding your people

- How to create what you wish existed

- Simple action steps to start with today (even if you're brand new)

Timestamps:

00:00 Community first before selling 

05:22 Build your community by bringing people on a journey

07:45 Spotting trends and filling gaps in your niche or industry

11:08 Using your introverted strengths to listen and build connections

15:45 How community building and content creation are linked

17:07 Start small and start today

Also mentioned in this video:

Creating a 30 Minute free call for 1:1 Clients:

https://youtu.be/tIV7ov8kQy8?

Starting a Minimum Viable Community: https://youtu.be/9uV5bxlQsvA?si=17tF-skGgrBR2Tnc

#SkoolCommunity #CozyCommunity #CozyBusiness #BusinessTipsForIntroverts #IntrovertFriendlyCommunity

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Want to do cozy business with us? Join the Cozy Business Common Room waitlist on Skool: https://www.skool.com/cozy-business/about

Interested in working with me deeper? Apply for my 1:1 or Emerge + Expand mastermind here: https://tidycal.com/miss-kms/30min

Curious about the Skool platform? Get a 14-day free trial here*: https://katherinemackenziesmith.com/skool

DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.

Results shared in this podcast are based on personal experience and may vary - this is also from my own personal experience, not to be considered professional or medical advice. Past performance does not guarantee future results.

Thank you for your support!

Discover how I started my Skool community with 100+ people on day 1. In this video I break down the cozy strategy I created to invite my inner circle into my group, not waste time creating a full program, and a simple 7-day strategy that is still nurturing new members 6 months later.

Key points covered:

- Why so many new community creators wait so long to start their community, or launch to crickets and how to fix it easily

- My step-by-step approach to roll out my community and my hybrid pricing strategy.

- The live and pre-created elements that created energy and activity around my community both inside and out, welcome people in, and help them feel seen and heard.

- How to create a simple 7-day activity to remind people to keep visiting your space, and effortlessly involve new members in existing conversations

#SkoolCommunity #CozyCommunity #CozyBusiness #BusinessTipsForIntroverts #IntrovertFriendlyCommunity

Timestamps:

00:00 Introduction

05:55 Simple Tips to Launch Your Minimum Viable Community

08:09 Creating a Warm Welcome Experience

10:59 Kickstart Your Community Without Pre-Created Content

17:32 Step by Step Minimum Viable Community Set Up

19:18 Sharing a Bonus Resource or Training For Founding Members

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Want to do cozy business with us? Join the Cozy Business Common Room waitlist on Skool: https://www.skool.com/cozy-business/about

Get the Evergreen Email Adventure for just $9 here or FREE for Annual Common Room members: https://checkout.emergeandexpand.com/evergreen-email-adventure/

Interested in working with me deeper? Apply for my 1:1 or Emerge + Expand mastermind here: https://tidycal.com/miss-kms/30min

Curious about the Skool platform? Get a 14-day free trial here*: https://katherinemackenziesmith.com/skool

DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.

Results shared in this podcast are based on personal experience and may vary - this is also from my own personal experience, not to be considered professional or medical advice. Past performance does not guarantee future results.

Thank you for your support!