Determine objectives, identify and understand your potential audience, generate content ideas, use the right language, create a content calendar.

Internal vs. External Conflict

Skim reading, language and style.

Use relevant keywords, use hashtags and topics, stand out in results, be a good content source.

Key themes and messages, dates and times, platforms, content type, specific post copy, accompanying assets.

Consider habits, understand work patterns, maximise your content, create a narrative arc, focus on the bigger picture, introduce variety.

Metrics: presence, engagement, reach and influence, action.

Combining paid and organic promotion.

Understanding algorithms.

The answer is through research.