For CPAs, the need for technical proficiency and an awareness of changes to standards and regulations will never go away. Still, in a competitive marketplace, the possession of CPA soft skills takes on an even larger importance. To talk through several of these skills, such as networking, social media marketing, and personal branding, we met with Edward Mendlowitz, a partner with Withum Smith+Brown, an author of 27 books, and a member of the Accounting Today Top 100 Most Influential People in Accounting.
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