Tram Le took a unique path to becoming an accounting professional, passing up an opportunity to play tennis professionally and becoming an attorney along the way. On Episode 14 of CPA Life, she tells John Randolph more about TaxOps, where she serves as State and Local Tax Manager and the theme of a different approach to accounting continues. SALT is an oft-forgotten practice area but, Tram explains, one with enormous opportunity. At TaxOps, which has been recognized as a "best firm to work for," among many other accolades over the past decade, Tram has helped create a "firmily"—a portmanteau of "firm" and "family," where people feel valued and have each other's best interests at heart.

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John Briggs had his first taste of Big Four accounting life while he was still in college, and he immediately saw so many ways in which the traditional firm model didn't work. On Episode 13 of CPA Life, he discusses how this and other experiences made him set out to create a distinctive, human-focused firm by founding Incite Tax. An advocate of scientific, results-based techniques for getting the job done, John talks about Incite's licensee model, some of the work principles he outlines in his forthcoming book, the inception of their "IRS Sucks" motto, and more. Join host John Randolph and discover how this groundbreaking approach works.

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This special two-part episode of CPA Life concludes with Amber Setter of Conscious Public Accountants rejoining John Randolph to delve back into their wide-ranging and insightful conversation. They focus on changes that need to happen and breaks that need to occur from the "old ways" of doing things, covering the integration of remote working into the accounting profession, how coaching plays a role in setting expectations and bringing firm leader and employee minds together, the massive advantages of ditching the billable hour and changing to subscription- and/or value-based billing, and more. You won't want to miss it!

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Amber Setter of Conscious Public Accountants started out her career in public accounting, and as time passed, she noticed more and more things that needed fixing in the profession. Currently serving as Chief Enlightenment Officer and Executive Leadership Coach, she talks about the importance of coaching in the profession, the benefits it conveys, and how so many problems in the profession are tied to a "dinosaur" mindset.

Episode 11 of CPA Life is the first part of a special two-part episode featuring John's conversation with Amber that will air in back-to-back weeks.

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When Marcus Dillon of Dillon Business Advisors first branched out from his career, which included a stint with a Big Four firm, he realized that he had "recreated the monster" that sucked away all his time and energy in his new venture. Because his goal had been to take control of his life by doing things differently as a business owner, he took stock of what had happened and made the adjustments necessary to take the pressure off himself and his employees. This included saying no to old and new clients alike, divorcing the ideas of "work" and "business," and ensuring his employees, many of whom work part-time, had the ability to properly balance their lives with their work, too. He has continued to utilize that philosophy to build DBA into the success it is today.

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O&S CPAs continues to build on a quarter-century legacy to create a culture that has allowed them to be recognized as a Best Firm to Work For on a national, regional and local basis. Their outside-the-box thinking has allowed them to continue to grow – and sustain that growth – with very little turnover and a firm culture that embraces employee individuality.

Paul Scholz talks about how they have evolved into a stronger employee-centric firm that embraces remote, hybrid or in-office work situations; an understanding that each employee is walking a different path in life and while some may be able to put in 60 hours during busy season, others are lucky to put in 40 – and that's perfectly fine. Paul proves that the ability to ditch a "we've always done it that way" mindset is critical to success in today's ever-changing Public Accounting landscape for firm owners.

What's Your "And?" That's more than just a question, it truly is what fuels you and gives you the passion to do what it is that you do each day of your life. While many people try to be defined by the title on their business card, Corporate Culture Catalyst and Award-Winning Author John Garrett started his career as a Big 4 auditor, but what truly provided fuel for his fire early on was a passion for comedy. John took that passion and has turned it into a full-time career as a consultant, coach, and keynote speaker, helping companies attract and retain talent while building a culture that meets people right where they are while finding out, What's Your "And?"

What happens when a couple of guys who spent time at a traditional public accounting firm get together over a few beers to discuss what frustrates them about their jobs? How about the birth of a new-breed CPA firm, Market Street Partners, that has been recognized in recent years by Accounting Today, Inside Public Accounting and the Chattanooga Times as one of the fastest growing and best CPA firms in the country to work for. Listen to see how Kyle Bryant has built one of today's leading CPA firms by focusing on people and exceptional client service.

After building and selling his fully remote CPA firm in less than four years, Mark Stovel has taken his lessons learned and has spent the last year creating a new project – CPA Firm Accelerator – a consulting firm focused on teaching others how to do the same thing. Mark brings a fresh perspective to many of the challenges facing today's public accounting firm leaders.

Jeff Trapp has built The Tax Planning Pros into one of the new-breed advisory/consulting firms that continue to grow and scoop up market share in the ever-growing tax planning, consulting and advisory space that most traditional CPA firms have failed to capture. With a focus on putting SMBs in the R/E space in a position to limit their tax exposure proactively, while also keeping "crazy" tax season workweeks under 50 hours, Jeff has shown that you can build a high-growth firm while making placing a priority on employees and work-life balance.