Key messages are the top 3-5 key ideas you want your audience to know about your product, topic or issue.

Your visual and verbal messages need to align with your brand.

Learn a simple process to identify and create your key messages to make sure you are communicating the right message to your audience.

When you use key messages, they

• Help you stay on track in implementing your communication or marketing plan
• Create consistency
• Help your audience gain a greater understanding of your product or topic

P.S. In this episode, I give you some cool tools to help you write effective key messages.