In this episode of Talks That Convert (Season 2), we dive deep into the world of CRO with Carlos Trujillo, Senior Strategist at Speero and CXL instructor.

Carlos shares his incredible journey from freelancing to leading CRO projects for over 100 brands. He reveals the 4 Optimization Pillars that go beyond just conversion rates, focusing on long-term e-commerce growth and profitability.

What’s Included in This Episode:

• The truth about conversion rates and why they’re often misunderstood.
• How to increase Average Order Value (AOV) and customer retention.
• Common data mistakes even big brands make—and how to avoid them.
• The secret to creating impactful A/B tests that actually move the needle.
• How to use user research to drive better results.
• Practical insights from Carlos’s CXL course and real-world experience.

This episode is packed with actionable strategies for anyone looking to optimize their e-commerce business or level up their CRO skills. Whether you're a marketer, store owner, or CRO professional, you don’t want to miss this!

P.S. Check out Carlos’s online CRO growth course and master CRO for ecommerce success! https://cxl.com/institute/online-course/cro-for-ecommerce/

To follow Carlos's journey, go to:
Linkedin: https://www.linkedin.com/in/catrugo/

To keep learning about CRO tips and stay up to date with the latest trends, go to:
Linkedin: https://www.linkedin.com/in/oliverkenyon/
Twitter: https://x.com/oliverkenyon
Youtube: https://www.youtube.com/@ConversionWise

To follow your podcast host and connect, go to: https://www.linkedin.com/in/chriswatsoncro/