Talks That Convert

In this episode, Dylan Ander, founder of SplitTesting.com (8-figure exit) and CEO of Heatmap.com,

Shares the one thing that allowed him to scale his agency to an 8-figure exit and land clients like True Classic Tees, HexClad, and Planet Fitness. 

If you’re a SaaS founder or agency owner looking to scale, this video is packed with golden nuggets you won’t find anywhere else: 
- Why "Clicks Don’t Pay the Bills" (but revenue does).
- How CRO (Conversion Rate Optimization) became Dylan’s secret weapon.
- The exact strategies Dylan used to acquire big-name clients.
- How to build a team that drives your success (and keeps clients coming back).
- Why relationships—not cold outreach—are the ultimate growth hack. Plus, hear 

Dylan’s unique insights on why team-building and empathy are the keys to long-term business success.

To follow Dylan's journey, go to:
Linkedin: https://www.linkedin.com/in/dylan-ander-2287a6149/

To follow your podcast host and connect, go to: https://www.linkedin.com/in/chriswatsoncro/

To keep learning about CRO tips and stay up to date with the latest trends, go to:
Linkedin: https://www.linkedin.com/in/oliverkenyon/
Twitter: https://x.com/oliverkenyon
Youtube: https://www.youtube.com/@ConversionWise

In this episode, Lucia Van Den Brink shares her expert strategies for improving CRO, from generating better test ideas to increasing testing velocity without sacrificing quality.

She also discusses the importance of blending experience with a "beginner's mind" and how to leverage both customer and organizational insights for impactful results. 

Tune in for actionable tips to boost your CRO success!

Key topics include:

• How to generate better test ideas and achieve more winners
• The difference between good and bad agencies in CRO
• Balancing experience with a "beginner's mind" for innovation
• Leveraging both customer and organizational insights for better results
• Speeding up testing velocity without compromising quality
• Avoiding common data analysis pitfalls and distinguishing valuable insights from noise

To follow Lucias journey, go to:
Linkedin: https://www.linkedin.com/in/luciavandenbrink

To follow your podcast host and connect, go to: https://www.linkedin.com/in/chriswatsoncro/

To keep learning about CRO tips and stay up to date with the latest trends, go to:
Linkedin: https://www.linkedin.com/in/oliverkenyon/
Twitter: https://x.com/oliverkenyon
Youtube: https://www.youtube.com/@ConversionWise

In this episode, we dive deep into the journey of Martin Harper, Co-Founder and CTO of Quickfire Digital, an award-winning e-commerce agency specializing in scaling Shopify brands.

Martin shares his unique insights into building a successful agency, from assembling the right team to landing high-profile clients and maintaining long-term growth.

Key Takeaways:

• How complementary skills drive team success
• Scaling tips for solo founders
• Why hiring experienced talent early is key
• Strategies to land and retain major clients
• The importance of website optimization for conversions
• Balancing growth with innovation
• Building a strong company culture
• Advice for starting your entrepreneurial journey sooner

To follow Martins journey, go to:
Linkedin: https://www.linkedin.com/in/martin-harper-47637a98/

To follow your podcast host and connect, go to: https://www.linkedin.com/in/chriswatsoncro/

To keep learning about CRO tips and stay up to date with the latest trends, go to:
Linkedin: https://www.linkedin.com/in/oliverkenyon/
Twitter: https://x.com/oliverkenyon
Youtube: https://www.youtube.com/@ConversionWise

In this episode of Talks That Convert (Season 2), we dive deep into the world of CRO with Carlos Trujillo, Senior Strategist at Speero and CXL instructor.

Carlos shares his incredible journey from freelancing to leading CRO projects for over 100 brands. He reveals the 4 Optimization Pillars that go beyond just conversion rates, focusing on long-term e-commerce growth and profitability.

What’s Included in This Episode:

• The truth about conversion rates and why they’re often misunderstood.
• How to increase Average Order Value (AOV) and customer retention.
• Common data mistakes even big brands make—and how to avoid them.
• The secret to creating impactful A/B tests that actually move the needle.
• How to use user research to drive better results.
• Practical insights from Carlos’s CXL course and real-world experience.

This episode is packed with actionable strategies for anyone looking to optimize their e-commerce business or level up their CRO skills. Whether you're a marketer, store owner, or CRO professional, you don’t want to miss this!

P.S. Check out Carlos’s online CRO growth course and master CRO for ecommerce success! https://cxl.com/institute/online-course/cro-for-ecommerce/

To follow Carlos's journey, go to:
Linkedin: https://www.linkedin.com/in/catrugo/

To keep learning about CRO tips and stay up to date with the latest trends, go to:
Linkedin: https://www.linkedin.com/in/oliverkenyon/
Twitter: https://x.com/oliverkenyon
Youtube: https://www.youtube.com/@ConversionWise

To follow your podcast host and connect, go to: https://www.linkedin.com/in/chriswatsoncro/

Discover the secrets to mastering Conversion Rate Optimization (CRO) in this value-packed episode featuring David Mannheim, founder of User Conversion and Made With Intent, and author of The Person in Personalisation. 

David shares groundbreaking insights on:

- Understanding user intent and optimising based on stages, not pages.
- Why traditional metrics like conversion rate can mislead you—and what to focus on instead.

- Building a scalable business through OKRs and aligning with client goals.

- How Disney storytelling inspired David's approach to CRO and personalization.

Whether you're an entrepreneur, marketer, or CRO enthusiast, this episode is packed with actionable strategies to help you scale your business and rethink optimization. 

Follow us on Spotify to stay updated on the latest episodes featuring industry leaders and game-changing insights. 

Don’t forget to rate and share if you find this episode valuable!

To follow Davis journey, go to:
Linkedin: https://www.linkedin.com/in/davidleemannheim/

To keep learning about CRO tips and stay up to date with the latest trends, go to:
Linkedin: https://www.linkedin.com/in/oliverkenyon/
Twitter: https://x.com/oliverkenyon
Youtube: https://www.youtube.com/@ConversionWise

To follow your podcast host and connect, go to: https://www.linkedin.com/in/chriswatsoncro/

Discover how ConversionWise co-founder Andy Haskins transformed his biggest weakness into his superpower and built a leading CRO agency over 12 years. 

From his early days in lead generation to scaling a major Shopify optimisation agency, Andy shares the real, unfiltered journey of agency growth.


Key Insights: The "10,000 Foot View" Framework

• How to zoom out from daily problems
• Making decisions like Jeff Bezos: type 1 vs. type 2 decisions
• Converting overthinking into strategic advantage

 Scaling & Operations Deep-Dive

• Why you need to act before having perfect data
• The "100 reps" principle for finding your ideal client
• How to forecast growth without overcomplicating
• Avoiding the "shiny object syndrome" that kills most agencies

 Team Building Secrets

• Why "scrappy" can be better than perfect
• The culture-first hiring approach that actually works
• Creating systems without suffocating creativity
• Building foundations for new hires without restricting growth

 Advanced Agency Strategies

• Finding the right metrics that actually matter
• Balancing fast thinking vs. deep analysis
• Converting Academy students into high-value clients
• Maintaining strong margins while scaling

Featuring work with brands like Space Goods, Ali Abdaal, The Essence Vault, and My Sweet Smile.

To follow Andy's journey, go to:
Linkedin: https://www.linkedin.com/in/andy-haskins/

To keep learning about CRO tips and stay up to date with the latest trends, go to:
Linkedin: https://www.linkedin.com/in/oliverkenyon/
Twitter: https://x.com/oliverkenyon
Youtube: https://www.youtube.com/@ConversionWise

To follow your podcast host and connect, go to: https://www.linkedin.com/in/chriswatsoncro/

Ever wonder how top CRO experts think about experimentation, user research, and building effective strategies?

In this episode, we dive deep with Lori Cantwell, CRO Analyst at Codal and veteran CRO specialist.

Here's a taste of what you'll learn:

• The unexpected journey from digital marketing intern to CRO expert
• Why more people are flocking to the CRO industry (and how to break in)
• Common mistakes beginners make with data analysis and test interpretation
• How to build a strategic CRO roadmap aligned with business goals
• The power of simplicity in testing (and when to go big)
• Strategies for getting stakeholder buy-in for user research
• How AI is changing the game for qualitative data analysis
• The critical UX skills every CRO practitioner needs

Plus, Lori shares insights on:

• Conducting unbiased user interviews
• Turning research findings into actionable insights
• The future of CRO and experimentation

To follow Lori's journey and to keep learning from all the insights she shares, go to:
Linkedin: https://www.linkedin.com/in/loric-letsbefriends/

To keep learning about CRO tips and stay up to date with the latest trends, go to:
Linkedin: https://www.linkedin.com/in/oliverkenyon/
Twitter: https://x.com/oliverkenyon
Youtube: https://www.youtube.com/@ConversionWise

To follow your podcast host and connect, go to: https://www.linkedin.com/in/chriswatsoncro/

In this episode, we're joined by Chris Marsh, a veteran CRO consultant with over a decade of hands-on experience in UX and data-driven marketing. 

Chris takes us on his journey from agency work to freelance success while breaking down the intricacies of CRO.

We explore:
✅ Identifying the right time to implement CRO in your business
✅ Techniques for gaining support from hesitant stakeholders
✅ Typical CRO pitfalls and how to avoid them
✅ Strategies to boost your e-commerce conversion rates
✅ The vital importance of user research in CRO
✅ Best practices for presenting test results to your team
✅ The future of CRO, including potential AI applications

This episode is rich with practical advice, real-world examples, and actionable strategies. Regardless of your experience level with CRO, you'll discover valuable insights to improve your conversion rates.

We hope you enjoy the episode.


To follow Chris's journey and to keep learning from all the insights he shares, go to:
Linkedin: https://www.linkedin.com/in/datachris/

To keep learning about CRO tips and stay up to date with the latest trends, go to:
Linkedin: https://www.linkedin.com/in/oliverkenyon/
Twitter: https://x.com/oliverkenyon
Youtube: https://www.youtube.com/@ConversionWise

To follow your podcast host and connect, go to: https://www.linkedin.com/in/chriswatsoncro/

We’re excited to have Will Laurenson, the dynamic founder of Customer Who Clicks and a seasoned CRO specialist, on the show.

Will’s journey from startup to CRO experimentation is nothing short of fascinating. In this episode, 

Will talks about: 
✅ The true essence of CRO (it’s more than just conversion rates!)
✅ Why UX should be central to your product development
✅ Strategies to supercharge your online store, even with a tight budget
✅ Creating content that resonates with your customers’ needs
✅ The role of AI in optimization and its future potential
✅ Innovative methods for gathering customer insights, including audio surveys 
✅ Plus, Will shares personal insights and his favorite historical figures whose strategies still inspire modern business.

To follow Will's journey and to keep learning from all the insights he shares, go to:
Linkedin: https://www.linkedin.com/in/willlaurenson/

To keep learning about CRO tips and stay up to date with the latest trends, go to:
Linkedin: https://www.linkedin.com/in/oliverkenyon/
Twitter: https://x.com/oliverkenyon
Youtube: https://www.youtube.com/@ConversionWise

To follow your podcast host and connect, go to: https://www.linkedin.com/in/chriswatsoncro/

Join us as we chat with Jeremiah Premer, CEO of KnoCommerce. 

This platform started as a survey app but has grown into a powerful tool helping brands understand customer motivations and discovery journeys!🚀

In this episode, Jeremiah shares some real-world insights about post-purchase surveys and how to really get to know your customers.

You'll learn: 
✅ Why you shouldn't hesitate to ask customers questions
✅ How some brands successfully use 19-question surveys
✅ Using the "Actions" feature to turn surveys into revenue drivers
✅ Leveraging the "Audiences" feature for targeted surveys and analysis
✅ Ideal survey group sizes for smaller brands
✅ How large brands build detailed customer profiles 

It's a must-listen for anyone looking to improve their customer insights!

To follow Jeremiah journey and to keep learning from all the insights he shares, go to:
Linkedin: https://www.linkedin.com/in/jeremiahprummer/

To keep learning about CRO tips and stay up to date with the latest trends, go to:
Linkedin: https://www.linkedin.com/in/oliverkenyon/
Twitter: https://x.com/oliverkenyon
Youtube: https://www.youtube.com/@ConversionWise

To follow your podcast host and connect, go to: https://www.linkedin.com/in/chriswatsoncro/