Talks That Convert

We just dropped our latest episode of ConversionWise podcast series "Talks That Convert"!

This time, we are so grateful to learn more about CRO and experimentation with none other than Ruben de Boer, the best-selling instructor and founder of Conversion Ideas.

Here's what Ruben and Chris have in store for you in this episode: 
🙅‍♂️ Common CRO misconceptions 
🎯 How to motivate stakeholders
🧬 The importance of scientific research in CRO
♟️ Strategies for both large and small brands

My main takeaway from this conversation is that it sparked some great ideas on how to explain complex concepts in a clear and easy-to-understand way.
Whether if it's about using AI to streamline research or why sometimes less really is more in website design, I found myself constantly reaching for my notebook!

This is one of the many episodes from us that you definitely don't want to miss.



To follow Rubens journey and to keep learning from all the insights he shares, go to:
Linkedin: https://www.linkedin.com/in/rgdeboer/

To keep learning about CRO tips and stay up to date with the latest trends, go to:
Linkedin: https://www.linkedin.com/in/oliverkenyon/
Twitter: https://x.com/oliverkenyon
Youtube: https://www.youtube.com/@ConversionWise

To follow your podcast host and connect, go to: https://www.linkedin.com/in/chriswatsoncro/

In this episode on Talks That Convert, we had the honour of speaking with Ashvin Melwani, Co-founder and CMO of Obvi, a 8 figure health and beauty brand that has scaled to 40 million in 40 months, Ashvin is a marketing expert with over 100 million in ads spend. 
It’s safe to say Ashvin knows a thing or 2 about successfully scaling Ecom brands. This episode was filled with amazing insights where Ashvin shares his knowledge and experience, we cover: 

- How the story of Obvi began and how they scaled so quickly 📈

- The importance of having a clear content strategy to scale your brand 🎥

- The potential danger of selecting the wrong Influencer for your 
brand 🙅‍♂️

- The biggest needle movers 8 figure brands like Obvi can focus on 💰

- What to expect when going into Retail 🏢

- Why CRO is crucial for bigger brands 🙌

And so much more...

To follow the journey Ash and his team are on scaling Obvi and learn from all the insights they share, go to:
Twitter: https://x.com/ashvinmelwani
Linkedin: https://www.linkedin.com/in/ashvinmelwani

To keep learning about CRO tips and stay up to date with the latest trends, go to:
Linkedin: https://www.linkedin.com/in/oliverkenyon/
Twitter: https://x.com/oliverkenyon
Youtube: https://www.youtube.com/@ConversionWise

To follow your podcast host and connect, go to: https://www.linkedin.com/in/chriswatsoncro/

In the first Episode of Talks That Convert, who better to start this off with than the man that started this all. Oliver Kenyon, Co-founder of ConversionWise and Co-creator of this podcast. With an incredible career, Co-founder of one of the largest CRO agencies in the world called ConversionWise,  founded and sold the biggest affiliate community online and fully qualified chef, Oliver and Chris talk about: 

- The importance of doing CRO for your brand 💸

- How to maximise the results from your CRO effort 📈

- What it takes to scale a successful agency 🎯

- Keeping churn rate low 🤝

- The importance of monthly recurring revenue as an agency 💯

- The challenges of entrepreneurship and how to overcome them 🏆

And so much more... 

To keep getting new insights and stay updated with all the industry trends, follow Oliver on:
Linkedin: https://www.linkedin.com/in/oliverkenyon/
Twitter: https://x.com/oliverkenyon
Youtube: https://www.youtube.com/@ConversionWise

To connect with your podcast host Chris, you can go here: 
Linkedin: https://www.linkedin.com/in/chriswatsoncro/