In this episode on Talks That Convert, we had the honour of speaking with Ashvin Melwani, Co-founder and CMO of Obvi, a 8 figure health and beauty brand that has scaled to 40 million in 40 months, Ashvin is a marketing expert with over 100 million in ads spend.
It’s safe to say Ashvin knows a thing or 2 about successfully scaling Ecom brands. This episode was filled with amazing insights where Ashvin shares his knowledge and experience, we cover:
- How the story of Obvi began and how they scaled so quickly 📈
- The importance of having a clear content strategy to scale your brand 🎥
- The potential danger of selecting the wrong Influencer for your
brand 🙅♂️
- The biggest needle movers 8 figure brands like Obvi can focus on 💰
- What to expect when going into Retail 🏢
- Why CRO is crucial for bigger brands 🙌
And so much more...
To follow the journey Ash and his team are on scaling Obvi and learn from all the insights they share, go to:
Twitter: https://x.com/ashvinmelwani
Linkedin: https://www.linkedin.com/in/ashvinmelwani
To keep learning about CRO tips and stay up to date with the latest trends, go to:
Linkedin: https://www.linkedin.com/in/oliverkenyon/
Twitter: https://x.com/oliverkenyon
Youtube: https://www.youtube.com/@ConversionWise
To follow your podcast host and connect, go to: https://www.linkedin.com/in/chriswatsoncro/
