We’re excited to have Will Laurenson, the dynamic founder of Customer Who Clicks and a seasoned CRO specialist, on the show.

Will’s journey from startup to CRO experimentation is nothing short of fascinating. In this episode, 

Will talks about: 
✅ The true essence of CRO (it’s more than just conversion rates!)
✅ Why UX should be central to your product development
✅ Strategies to supercharge your online store, even with a tight budget
✅ Creating content that resonates with your customers’ needs
✅ The role of AI in optimization and its future potential
✅ Innovative methods for gathering customer insights, including audio surveys 
✅ Plus, Will shares personal insights and his favorite historical figures whose strategies still inspire modern business.

To follow Will's journey and to keep learning from all the insights he shares, go to:
Linkedin: https://www.linkedin.com/in/willlaurenson/

To keep learning about CRO tips and stay up to date with the latest trends, go to:
Linkedin: https://www.linkedin.com/in/oliverkenyon/
Twitter: https://x.com/oliverkenyon
Youtube: https://www.youtube.com/@ConversionWise

To follow your podcast host and connect, go to: https://www.linkedin.com/in/chriswatsoncro/