In this episode, Lucia Van Den Brink shares her expert strategies for improving CRO, from generating better test ideas to increasing testing velocity without sacrificing quality.

She also discusses the importance of blending experience with a "beginner's mind" and how to leverage both customer and organizational insights for impactful results. 

Tune in for actionable tips to boost your CRO success!

Key topics include:

• How to generate better test ideas and achieve more winners
• The difference between good and bad agencies in CRO
• Balancing experience with a "beginner's mind" for innovation
• Leveraging both customer and organizational insights for better results
• Speeding up testing velocity without compromising quality
• Avoiding common data analysis pitfalls and distinguishing valuable insights from noise

To follow Lucias journey, go to:
Linkedin: https://www.linkedin.com/in/luciavandenbrink

To follow your podcast host and connect, go to: https://www.linkedin.com/in/chriswatsoncro/

To keep learning about CRO tips and stay up to date with the latest trends, go to:
Linkedin: https://www.linkedin.com/in/oliverkenyon/
Twitter: https://x.com/oliverkenyon
Youtube: https://www.youtube.com/@ConversionWise