What if the client's real problem isn't the legal problem at all?
In this episode, Anthony Seale and Daniel Porus are joined by Jana Blount, Director of Client Solutions and Digital Strategy for EMEA and APAC at Norton Rose Fulbright. Jana has spent her career embedding design thinking into legal organizations — building the radical change team at DLA Piper before taking on her current role at NRF.
We explore what design thinking actually looks like in practice inside a global law firm, and why asking "why" three times can completely reframe a client brief.
In this conversation we cover:
- What design thinking is and where it came from.
- How to uncover what a client actually needs vs. what they ask for.
- Why most "client-centricity" in law firms is really just assumption-making.
- The matter number story - a cautionary tale about testing assumptions before you build.
- How to win over senior partners when challenging the status quo.
- What GenAI means for the value lawyers create - and the massive opportunity most firms are ignoring.