This week on Inspire + Move, I’m joined by creative powerhouse and social media strategist Jess Rickus! Jess is the founder of Studio Ninety, a boutique social media agency focused on building community-centered brands that tell authentic stories. Her journey from registered kinesiologist to content creator and agency owner is the perfect example of embracing reinvention and trusting your creative instincts. In this episode, we dive into how Jess built a thriving business rooted in connection, creativity, and strategic growth.Whether you’re managing your own brand or just trying to make sense of social media’s ever-changing landscape, Jess delivers wisdom on algorithms, authenticity, and how to genuinely engage your audience.

Tune in to hear more about:
 • How Jess went from science-based work in kinesiology to building a creative business from the ground up.
 • Why understanding your audience and their pain points is the key to winning with the algorithm.
 • Using polls, stories, and analytics to foster a true online community (not just rack up vanity metrics).
 • The role of AI in content creation, and how real voice and depth will always win.
 • Honest insights on Instagram growth, what’s actually working right now, and why community trumps follower count every time.

I’d love to know if this episode gave you a renewed perspective on how to show up online! Shoot me a DM & let’s connect on IG @AlliArruda! Stay tuned for part 2! 

Jess’ Links
Instagram: https://www.instagram.com/jessrickus_
https://www.instagram.com/studioninety.ca
Website: https://studioninety.ca

Upcoming Events:
GIRLFRIENDS WALKS are back!
Next Walk:
-Arizona - Sunday August 17th
-Oakville - Wednesday August 20th
It’s more than a walk—it’s an opportunity to build authentic connections, meet like-minded women, and even spark collaborations or new business opportunities.
Check www.inspireandmove.ca/store to get tickets & join me for the next one!

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