Jordyn Gatti of Better Almond Butter wasn’t 100% convinced that Amazon was the right sales channel for his business. So what made him change his tune? He explains more why – along with tips for how to get started with Amazon, in today’s podcast.

TRANSCRIPT:

Jennifer: Jordyn, thanks so much for joining us today.

Jordyn: Of course, thank you for having me.

Jennifer: As I was saying in the introduction, we’re gonna be talking about your experiences selling through Amazon as one of your retailers, but before we get there I want to backtrack just a little bit. I’d love to know a little bit more about you, and your company, and how and why you got started. So can you tell us about that?

Jordyn: Yeah, totally. Probably like a lot of people who end up starting a company, I maybe almost backed into it almost. I started out, if you really want to go way back to the very beginning. I was a musician just out of high school, and that was pretty cool. That took me touring around a little bit. Got to see some cool places, meet some cool people. Then I actually decided that I need to make a living. Actually, at the point, I moved to New York City, maybe at the age of about twenty-two. And I started working in film. And backed into that as well. Just looking around for work, hey do you wanna come for blah blah blah, and come work on a film set. Sure, sounds like a good idea. Yeah, so I worked in film, and that was my most recent career. And I ended up doing that for probably about four or five years.

And then this past … Actually, I would say not this past. It was the winter before just this one. I was running out of a little bit of love with film and with what I was doing and was just, in general, looking for a change. And someone once referred to it as … Well, ’cause I’m 26. It was actually my boss, when I told him I was no longer going to be working in film, he was like, “Oh, it’s all good, man. This is your quarter life crisis.” Okay, cool.

My quarter life crisis for me was very much, to really sum it all up, and I certainly have felt about it lately and this definitely parlays into the mission behind the company is … I definitely had a strong, strong idealism when I was younger. I think that’s pretty common in a lot of young people, probably borderline, but definitely idealistic. I think I lost that a little bit. I think there are … you work in a professional environment and people say that that is something that you’ll grow out of, that you’ll get over that or so on and so forth, and I felt like I sort of lost the idealism and I lost that, interesting enough, in film. That’s because we were doing a lot of commercials and a lot of studio work, which is … it’s not that it’s dull, but it gets very samey after a while. The bigger the job, the further you are disconnectedness from the real creative of the meaning from it, and you’re just a crew member. You’re just there on set surrounded by 50 or 60 people, just kind of doing a task.

This coming back into food, or I should say not back into, but just coming to food for the first time, I really wanted to refine my idealism. I’ve always been an entrepreneur and I’ve always wanted to … I love building things, just in general, always been a builder, always, always, always. Even as a kid, just building forts. I just wanted to physically build things and this is like the ultimate version of building something. It’s building a company ’cause there’s … you’re building something on it, every single possible level or playing. You’re just building things.

So, yes,