Wunderkind Webinars

Cracking the Code: Leveraging Holiday Shopping Psychographics to Drive Year-Round Revenue and Loyalty


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The holiday season reveals powerful insights into consumer behavior—insights that can drive revenue all year long. In this webinar, Mark Johnson, CEO of Loyalty360, and Tim Glomb, VP of Digital, Content & AI at Wunderkind, break down key shopping trends, from Gen Z’s loyalty-driven habits to Boomers’ preference for free shipping, and how brands can apply these insights to increase conversions and long-term engagement.


Key Takeaways:
  • Psychographic Insights – How generational and gender-specific behaviors shape purchasing decisions
  • Behavioral Triggers – Using cart abandonment and browsing patterns to drive conversions
  • Loyalty Beyond Discounts – The impact of free shipping, points, and bundling on long-term retention
  • Early Shopper Advantage – Capitalizing on early holiday behaviors for year-round success
  • Omnichannel Strategy – Optimizing campaigns across mobile, desktop, and email


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Wunderkind WebinarsBy Wunderkind