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Cracking the Code of B2B Buyers
In this episode of The Digital Download, we discover the secrets to engaging and influencing B2B buyers, the role of brand marketing, and the impact of backchanneling in purchase decisions from B2B marketing strategist Kerry Cunningham. With his extensive background in B2B marketing and demand generation, Kerry reveals the nuances of engaging and influencing today’s complex buying groups. Tune in to learn about the psychology of B2B buyers, the importance of building relationships ahead of the buying process, and how to effectively utilize social selling to gain a competitive edge. Gain practical tips for aligning your sales and marketing efforts with current B2B purchasing behaviors and understand the critical role of back channeling in decision-making. Don't miss out on this in-depth conversation that can profoundly impact your approach to B2B sales and marketing!
Kerry Cunningham shares his expert knowledge on B2B buyer behavior, unveiling the complexities of engaging today's sophisticated buying groups. Learn about the significance of buyer psychology, tactics for preemptive relationship-building, and leveraging social selling to stand out in a competitive landscape. Gain actionable advice that's rooted in Kerry's extensive experience in analyzing and understanding B2B purchasing patterns. Whether you're looking to refine your demand generation strategies or simply want to stay ahead in the ever-evolving B2B marketplace, this episode offers practical insights you won't want to miss!
Highlights -
04:50 Challenging B2B Practices
12:03 Winning Internal Buy-In for Purchases
23:36 Social Selling and Strategic Networking
37:07 "Creating Marketing Back Channels"
52:23 Power of Familiarity in Relationships
The Digital Download broadcasts live on Fridays at 14:00 GMT/ 9:00 ET.
We strive to make The Digital Download an interactive experience. Bring your questions. Bring your insights. Audience participation is highly encouraged!
You can find a link to our next scheduled live show at https://DigitalDownload.live
#B2B #Sales #BuyingBehavior #SocialSelling #DigitalSelling #SocialEnablement #LinkedInLive #Podcast
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit digitaldownload.substack.com
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By Digital DownloadIn this episode of The Digital Download, we discover the secrets to engaging and influencing B2B buyers, the role of brand marketing, and the impact of backchanneling in purchase decisions from B2B marketing strategist Kerry Cunningham. With his extensive background in B2B marketing and demand generation, Kerry reveals the nuances of engaging and influencing today’s complex buying groups. Tune in to learn about the psychology of B2B buyers, the importance of building relationships ahead of the buying process, and how to effectively utilize social selling to gain a competitive edge. Gain practical tips for aligning your sales and marketing efforts with current B2B purchasing behaviors and understand the critical role of back channeling in decision-making. Don't miss out on this in-depth conversation that can profoundly impact your approach to B2B sales and marketing!
Kerry Cunningham shares his expert knowledge on B2B buyer behavior, unveiling the complexities of engaging today's sophisticated buying groups. Learn about the significance of buyer psychology, tactics for preemptive relationship-building, and leveraging social selling to stand out in a competitive landscape. Gain actionable advice that's rooted in Kerry's extensive experience in analyzing and understanding B2B purchasing patterns. Whether you're looking to refine your demand generation strategies or simply want to stay ahead in the ever-evolving B2B marketplace, this episode offers practical insights you won't want to miss!
Highlights -
04:50 Challenging B2B Practices
12:03 Winning Internal Buy-In for Purchases
23:36 Social Selling and Strategic Networking
37:07 "Creating Marketing Back Channels"
52:23 Power of Familiarity in Relationships
The Digital Download broadcasts live on Fridays at 14:00 GMT/ 9:00 ET.
We strive to make The Digital Download an interactive experience. Bring your questions. Bring your insights. Audience participation is highly encouraged!
You can find a link to our next scheduled live show at https://DigitalDownload.live
#B2B #Sales #BuyingBehavior #SocialSelling #DigitalSelling #SocialEnablement #LinkedInLive #Podcast
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit digitaldownload.substack.com