In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes Katie McIntyre, Director of Strategy and Event Technology at Opus, to discuss the evolving landscape of event planning. They explore the increasing trend of last-minute registrations and how event planners can incentivize early sign-ups through strategies like first-comers, passes, and early access to session catalogs.

Katie McIntyre shares insights on the importance of experiential elements in events, especially for technology clients, to make abstract concepts more tangible and memorable. She emphasizes the need for events to be less transactional and more engaging, allowing attendees to have an organic interaction with the brand. The conversation also touches on the significance of understanding attendee needs and aligning them with brand goals to ensure successful and meaningful event experiences.

Here’s what you’ll hear about in this conversation:

• Why you should incentivize early registration by offering exclusive access to content or limited discounts to combat last-minute sign-ups.

• How experiential elements in events can make abstract concepts tangible and memorable, enhancing attendee engagement.

• Why understanding and aligning brand goals with attendee needs is crucial for creating meaningful event experiences.

For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/event-registration-trends-opus