The Course Mentors Podcast

Cracking the Course Sales Code - Our Journey Beyond Launches and Robots


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Hey there, course creators! Aimee and Odette here, ready to spill the beans on how we've cracked the code for selling online courses without losing our minds (or our humanity).

In this episode, we're pulling back the curtain on our own wild ride through the world of course sales. Trust us, we've been through it all - the adrenaline-fueled launches, the "set it and forget it" automations, and everything in between. 

Ever wondered why some strategies feel impersonal and overly automated? We challenge the status quo by highlighting the pitfalls of traditional launch marketing and the lack of human touch in evergreen strategies. 

Here's what we're dishing out:
1. Our brutally honest take on launch-based and evergreen sales (spoiler: it's not all unicorns and rainbows)
2. The repeat intake model: Our secret sauce for selling courses without the usual headaches
3. Why we're bringing the human touch back to course marketing (no, we haven't hired an army of carrier pigeons)
4. How we learned to stop being a jack-of-all-trades, and master the art of the niche
5. Our mission to make course enrollment simpler than assembling IKEA furniture

We're not holding back - you'll hear the good, the bad, and the downright ugly from our own experiences. We'll share how we stumbled upon our repeat intake model and how we’ve simplified online course sales so that we can keep the doors permanently open, without resorting to gimmicks.

This episode is your golden ticket if you:
• Feel like you need an energy drink IV to survive another launch
• Are tired of feeling like a used car salesman when marketing your course
• Want to build a course business that doesn't require sacrificing your firstborn to the algorithm gods
• Are curious about how to keep it real in a world of automated webinars and fake scarcity

So, grab your favorite beverage, and join us for a candid chat that might just change the way you think about course sales.

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The Course Mentors PodcastBy The Course Mentors