The Course Mentors Podcast

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Live cohort or evergreen? If you’ve made your first few course sales, this question can feel impossible to answer.

In this episode, we break down what actually happens inside both models. The burnout that comes with constant live launching, the low urgency and flat results that often show up with evergreen, and why neither option is as simple or sustainable as it’s usually sold.

We walk through a third approach we’ve designed and tested ourselves, monthly recurring intakes with a capacity cap, and explain why it gives you the urgency and results of cohorts without the chaos, and the consistency of evergreen without relying on ads or massive audiences.

We talk about income stability, student experience, real scarcity, and what it looks like to run a course business that doesn’t consume your entire life. If you want predictable revenue, better student outcomes, and a model you can actually maintain long term, this episode will change how you think about course delivery.

Want to make your course idea a reality? We're enrolling limited spaces this month. Get on the waitlist: https://thecoursementors.com/application

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Trying to build a course while working full time, managing life, and running on empty? This episode is for you.

We’re talking honestly about what course creation actually looks like when you don’t have endless time, energy, or freedom — and why waiting for the “right moment” is the fastest way to never start.

In this episode, we break down how to build a course in small, realistic chunks without burning out, quitting your job, or turning your life upside down. We cover why more content doesn’t mean more value, how to stop overcomplicating your course, and what actually moves the needle when time is limited.

If you’ve been telling yourself “I’ll start when things slow down,” this conversation will help you rethink what’s possible — and how to make real progress with the time you already have.

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Posting on social media but not seeing results? This episode explains why.

We break down how course creators should actually use social media to position themselves as the authority in their space. Not by posting more or chasing trends, but by creating content that makes people think, “This is who I need to learn from.”

In this episode, we share our Authority Formula: strong opinions, deep expertise, and visible passion. We talk about why playing it safe leads to forgettable content, how to take a clear stance without being aggressive, and why surface-level posts don’t convert.

You’ll walk away with clear prompts to sharpen your opinions, show depth in your content, and communicate what makes your approach different.

If you want social media to stop feeling like busywork and start working for your course, this episode shows you how.

Enrolling new course creators now: https://thecoursementors.com/application 

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We’ve all been there, sitting on a “great” course idea but quietly wondering if anyone will actually pay for it. Instead of guessing or overthinking, there’s a simple way to know.

In today’s episode, we share the three ingredients every profitable course idea needs. We break down how to choose a topic people already care deeply about, how to confirm they’re actively trying to fix the problem themselves, and how to shape your offer so it solves that problem in a faster, easier, or more enjoyable way.

This is the exact process we use with our students, and it removes so much uncertainty from choosing the right idea. If you want a course people are excited to buy (and relieved you created), this episode shows you how to validate your idea with confidence.

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We’ve all had that moment, the “who am I to teach this?” voice that creeps in right when we’re ready to take action. In this episode, we’re getting real about the number one thing that stops more courses from ever being created than anything else: imposter syndrome.

We’re unpacking the myths that keep so many course creators stuck. Like thinking you need to be the top expert before you can start, or that you have to wait until you feel “ready.” (Spoiler: you won’t.)

In this conversation, we share how we’ve both dealt with imposter syndrome in our own journeys, why your unique story and style are what make your course special, and how to move forward even when the fear is loud.

In this episode:

• Why you don’t need to be the world’s leading expert to teach
• How your voice and story make your course stand out
• What’s really hiding behind “I’m not ready yet”
• How to reframe self-doubt and take action anyway
• The truth about where confidence actually comes from

If you’ve been waiting for the perfect moment to start your course, this is your sign, the moment is now.

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If you’ve ever looked at your course and thought, “Why isn’t it selling? It’s actually good…”  this one’s for you.

In this episode, we unpack the four biggest blind spots that quietly sabotage even the best courses (and how to fix them). From selling features instead of freedom, to waiting for “perfect,” to comparing yourself into paralysis, we’ll help you pinpoint what’s holding you back and get your course moving again.

It’s equal parts mindset and messaging, with real talk, relatable stories, and the kind of clarity that makes you want to open your laptop and finally hit publish.

In this episode:

• The #1 reason your sales page isn’t connecting
• How to sell results, not modules
• Why talking to everyone means you’re reaching no one
• The perfection trap that’s costing you sales
• How to stop obsessing over competitors and own your magic

If you’re ready to stop second-guessing and start selling with confidence this episode will show you where to start.

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Every course has a first version… and let’s be honest, it’s usually a little bit cringe. 

In this fun (and slightly vulnerable) episode, we’re pulling back the curtain on the three different versions of the Online Course School, from scrappy orange slides filmed in a living room to the streamlined, action-first program we run today.

We’re sharing exactly how the program evolved over time, why we stopped overcomplicating things, and how every iteration helped us build something stronger.

In This Episode:
✨ The imperfect beginnings of OCS (and the hilarious branding choices we made)
🧡 Why version two was polished to perfection—but ultimately too much
🚀 How version three became all about lean, actionable steps
💡 What each version taught us about creating better programs
🔥 Why “version one” is the most powerful thing you’ll ever create

Whether you’re on your first course or your fifth, this is your reminder: you can’t skip version one. Launch it a little messier than you'd like, refine it later.

#OnlineCourse #CourseCreator #LaunchYourCourse #Iteration #BuildInPublic

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Ready to launch your course but not sure if you've covered all your bases? In this actionable episode, we are sharing the exact 5-step checklist we give to every single course student before launch - and now it's yours to steal!

No more wondering if you're ready or second-guessing your preparation. We're breaking down the essential elements that separate successful launches from flops, giving you a clear roadmap to follow.

In This Episode:

• The 5 non-negotiable steps before any course launch
• How to identify your unique "secret sauce" methodology
• Authentic communication that converts without sleaze
• Lead capture systems that actually work
• Why testing with real students beats perfect planning

Whether you're launching your first course or your fifth, this checklist ensures you're not missing any crucial pieces. 

Ready to launch with confidence? Hit play and let's get your course into the world! ✅

#CourseCreator #LaunchChecklist #OnlineCourse #CoursePrep

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We're back from Dette's baby break and spilling ALL the tea! In this completely transparent episode, we're lifting the curtain on exactly what it's like to run a successful course business - the real hours, the actual numbers, and the honest truth about balancing business with new babies!

From working just 5-10 hours per week to building a business that started with $100, we're sharing the behind-the-scenes reality that most course creators never talk about. No fluff, no fake it till you make it - just the raw, honest truth!

In This Episode:

• Our real working hours (spoiler: it's less than you think!)
• Exact monthly expenses and where every dollar goes
• How we get 30% of clients through referrals
• The pilot method that launched our business for $100
• How we scale up and down based on life circumstances

Whether you're wondering if a course business can really give you freedom or curious about the actual numbers behind the scenes, this episode answers all those questions you've been dying to ask. 

Ready for the unfiltered truth about course business life? Hit play! 📊

#CourseCreator #BehindTheScenes #OnlineBusiness #Transparency

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Feeling overwhelmed by student questions? Worried that without 1:1 calls, your students won't succeed? In this practical episode, Odette and Aimee tackle the support dilemma that every course creator faces: how to provide exceptional student care without sacrificing your sanity!

We're breaking down innovative support strategies that both scale your impact AND improve student results. Because contrary to popular belief, more of your personal time isn't always what students need most!

In This Episode:

• Why 1:1 calls aren't always the best support method (for you OR your students)
• The Proactive Support Framework that prevents problems before they start
• Creative alternatives to traditional office hours
• How to build support systems that scale with your business
• Real examples of courses with exceptional support (and minimal burnout)

Whether you're drowning in DMs or worried about launching without unlimited availability, this episode will transform how you approach student support. Because helping your students succeed shouldn't mean sacrificing your life balance!

Ready to create support systems that actually work? Hit play and let's jump in! 

#CourseCreator #StudentSupport #OnlineCourse #DigitalProduct