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Posting on social media but not seeing results? This episode explains why.

We break down how course creators should actually use social media to position themselves as the authority in their space. Not by posting more or chasing trends, but by creating content that makes people think, “This is who I need to learn from.”

In this episode, we share our Authority Formula: strong opinions, deep expertise, and visible passion. We talk about why playing it safe leads to forgettable content, how to take a clear stance without being aggressive, and why surface-level posts don’t convert.

You’ll walk away with clear prompts to sharpen your opinions, show depth in your content, and communicate what makes your approach different.

If you want social media to stop feeling like busywork and start working for your course, this episode shows you how.

Enrolling new course creators now: https://thecoursementors.com/application