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Cracking the New Age FinTech UA Code in Southeast Asia
On one hand, almost 50% of southeast Asians are underbanked. On the other side, the region is also home to one of the most tech savvy young generation. For the new financial year, the FinTech industry in the region is all set to close the gap of financial inclusion through a digital revolution of new age FinTech models. Mudasir Bashir, Business Director - MAAS (Singapore, Malaysia, Philippines) catches up with Vishal Thakur, Director - Performance Marketing, Happy Marketer to get some answers on what focal areas app marketers should pay attention to grow their FinTech business in the region.
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By MAAS powered by AffleOn one hand, almost 50% of southeast Asians are underbanked. On the other side, the region is also home to one of the most tech savvy young generation. For the new financial year, the FinTech industry in the region is all set to close the gap of financial inclusion through a digital revolution of new age FinTech models. Mudasir Bashir, Business Director - MAAS (Singapore, Malaysia, Philippines) catches up with Vishal Thakur, Director - Performance Marketing, Happy Marketer to get some answers on what focal areas app marketers should pay attention to grow their FinTech business in the region.