Mic'd Up with MAAS

What does it take to build a modern-day brand in the era of Math Men? M&C Saatchi Indonesia's Anish Daryani reveals the golden mantra.

What does it take to build a modern-day brand in the era of Math Men? M&C Saatchi Indonesia's Anish Daryani reveals the golden mantra.

t's that time of the year when food and festivities come together for the annual gala of indulgence. In our latest episode of Mic'd Up With MAAS, we welcome Mayank Singh to spill the secret sauces of FoodTech UA in APAC in the upcoming months.

Wakeapp's CEO Nikolay Belikov discusses how his ad agency approaches performance marketing and how marketers can be prepared for the future.

From the sunny land of Brazil, Matias Fernandez Battolla, RocketLab's VP of Strategy, joins us to solve the Latin American mobile growth puzzle.

Mobile maverick Shamanth Rao is our latest guest on Mic'd up with MAAS where he talks about the evolution of the app economy, how marketers are dealing with changes to IDFA and ATT, and what new world order would emerge for mobile advertising.

What's driving the Q-Commerce trend in India and how will buying behaviors change? Zepto's Divesh Sawhney spills the beans in this latest podcast episode.

On one hand, almost 50% of southeast Asians are underbanked. On the other side, the region is also home to one of the most tech savvy young generation. For the new financial year, the FinTech industry in the region is all set to close the gap of financial inclusion through a digital revolution of new age FinTech models. Mudasir Bashir, Business Director - MAAS (Singapore, Malaysia, Philippines) catches up with Vishal Thakur, Director - Performance Marketing, Happy Marketer to get some answers on what focal areas app marketers should pay attention to grow their FinTech business in the region.

In a privacy-first world, what role will data, AI, and ML play to personalize mobile marketing? Ankit Rawal, Senior Director - Sales & Marketing, MAAS chats with Charles Yong, Chief Architect & Technology Officer, Affle to understand the technological trends that will pave the path for a consumer oriented UA strategies in 2022.

2022 is set to be a challenging year for app marketers with the rising adaptability of privacy policies among app marketers. In the first episode of the two-part series, Ankit Rawal, Senior Director - Sales & Marketing, MAAS, and Anuj Kumar, Co-founder & CRO, Affle reminisce the disruptive trends of the past year and what the future of mobile marketing looks like in the year ahead.