Mic'd Up with MAAS

The past two years have set the world on a path of increased digital adoption in day-to-day lives. As hopes of a pandemic free world brews, Mudasir Bashir, Business Director - Malaysia, Singapore & Philippines,  MAAS chats with Simon  Thillay, Head of ASO, AppTweak to understand the mobile user acquisition trends and practices that will play a big role in shaping the global app economy of 2022.

The mention of Vietnam recreates a sensation beyond its aromatic cuisine, terraced hills, and beautiful blue oceans. Today, Vietnam is also a force to reckon with in the startup ecosystem with several disruptive apps being birthed in the country. Ankit Rawal, Senior Director - Sales & Marketing, MAAS catches up with James Vuong, Founder & CEO, Infina.vn to get a first-hand experience of what goes into cracking the Vietnamese app market

The excitement of the festive season has all of us hooked to our shopping lists. In the latest episode of Mic'd Up With MAAS, catch Prajakta Rathe, AVP - Digital Marketing, MyGlamm, and Nishant Malik, Director - Sales India, MAAS discussing user behaviors to watch out for and how to build upon the festive zeal for an impactful eCommerce UA campaign.

Ankit Rawal catches up with the Managing Director of Just Slide Media, Steven Sesar to talk about the imminent digital transformations in-app marketing and scaling user acquisition strategies from evolved to developing markets and vice versa.

Ankit Rawal and Rafael Magdalena catch up over Cachacas to talk about what's brewing in the Latin American mobile advertising market.

Indian's cryptocurrency landscape is at a fascinating point. Ramalingam Subramanian, head of marketing at CoinDCX joins us to decrypt the curious case of cryptocurrency.

In Episode 6 of Mic’d Up With MAAS, Elsa Corp's Country Manager Michael Ngo joins us for a candid conversation on the boom of EdTech apps since the pandemic and how the startup ecosystem in Vietnam is shaping up.

Appsflyer's General Manager for IN/SEA/ANZ, Sanjay Trisal joins us for a candid conversation on how attribution and measurement are changing with iOS 14.5, app usage trends emerging in India since the pandemic, and how the app ecosystem is changing across IN and SEA.

Fantasy gaming, especially those based on cricket has captured the attention of millions of gaming users. What is the changing landscape of fantasy gaming in India and what opportunities does it present for UA? We hear from Siddharth Banerjee, Chief Revenue & Marketing Officer, Games24x7, and Saroj Panigrahi, VP, My11Circle, fantasy sports platform of Games24x7

AdTech leader Joel Rao joins us in this week's episode to throw a spotlight on Africa's mobile ecosystem. Sharing his learnings from the region, he debunks some common myths of mobile UA in the continent and how both local and global advertisers can make of the mobile opportunity.