<p>AdTech leader Joel Rao joins us in this week's episode to throw a spotlight on Africa's mobile ecosystem. Sharing his learnings from the region, he debunks some common myths of mobile UA in the continent and how both local and global advertisers can make of the mobile opportunity.</p>

AdTech leader Joel Rao joins us in this week's episode to throw a spotlight on Africa's mobile ecosystem. Sharing his learnings from the region, he debunks some common myths of mobile UA in the continent and how both local and global advertisers can make of the mobile opportunity.

Debunking Myths of Mobile User Acquisition in Africa

MAAS, powered by Affle, brings you “Mic’d Up With MAAS,” a monthly podcast series that unlocks mobile user acquisition and the world of AdTech. Each episode features an interview with thought leaders and industry experts from across the globe who speak on the current industry landscape while sharing their learnings, challenges, and successes in the mobile-first world. Whether you are a new app trying to make it in the mobile AdTech space or an advertiser looking to break new grounds, then this podcast is for you!

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Debunking Myths of Mobile User Acquisition in Africa

Debunking Myths of Mobile User Acquisition in Africa