In this episode of Cracking the Success Vault, Sean Penhale sits down with Heike Delmore, founder of Delmore Photography and a leading voice in personal branding photography and visual strategy.

Heike shares her journey from growing up in a multicultural family to transitioning from the advertising world into entrepreneurship — building a photography business rooted in branding psychology, identity work, and creative intuition.

This conversation goes far beyond photography.

Heike explains how personal branding photography can collapse the distance between who you are today and who you’re becoming — helping entrepreneurs step into their next level internally and externally. Through visual strategy and intentional imagery, she empowers business owners to embody leadership before the world fully sees it.

You’ll also hear about:

• The challenges of running a creative business
• Balancing artistry with business strategy
• The importance of strong support systems
• Scaling through coaching and educational offerings
• Why success is about fulfillment, not just revenue

Whether you’re an entrepreneur, creative professional, or business owner building your personal brand, this episode delivers powerful insights on identity, growth, and confidence.

🔑 Topics Covered

• Personal branding photography
 • Branding psychology & identity shifts
 • Entrepreneurship challenges
 • Creative intuition + strategic thinking
 • Outsourcing vs understanding your business
 • Support systems and risk-taking
 • Defining success on your own terms

⏱ Chapters

00:00 – Introduction to Heike Delmore
 02:52 – Early life and multicultural background
 05:57 – Moving to Germany and personal growth
 08:52 – From advertising to photography
 12:03 – The rise of personal branding photography
 14:55 – Transformational client stories
 18:07 – Business challenges & lessons
 20:57 – The importance of support systems
 24:05 – Scaling the business
 26:59 – Education & coaching
 29:55 – What success really means

Prosperity isn’t just about money — it’s about mindset.

In this episode of Cracking the Success Vault, we’re joined by Michael Crawley, widely known as The Professor of Prosperity.

Michael shares his journey into personal development and prosperity coaching, where he helps individuals and organizations understand how deeply mindset, belief systems, and paradigms shape results. Drawing from decades of experience in sales, leadership, and coaching, he explains why lasting success starts internally before it ever shows up externally.

We dive into what prosperity really means, how people unknowingly limit themselves, and what it takes to realign thinking, purpose, and action to create meaningful change.

This episode is ideal for anyone looking to elevate their mindset, redefine success, and build prosperity that goes beyond the numbers.

What does it take to scale a service-driven business without losing the human side?

In this episode of Cracking the Success Vault, we sit down with Danielle Wellings, CEO of OneSource Moving Solutions, to talk about leadership, growth, and building a business around care.

Danielle shares how OneSource has expanded as a trusted solution for seniors, professionals, and families navigating major life transitions. From downsizing and relocation to complex moves that require coordination and compassion, she explains why putting people first has been the foundation for sustainable growth and a growing franchise model.

This conversation explores what it means to lead with empathy, scale responsibly, and create systems that support both clients and franchise partners.

A must-listen for business owners, leaders, and entrepreneurs focused on impact, culture, and long-term growth.

How do you preserve a legacy while adapting to a changing world?

In this episode of Cracking the Success Vault, we’re joined by Ari Freed, owner of Freed’s, one of Windsor’s most recognizable and long-standing menswear retailers.

Freed’s has outfitted generations of Windsor-Essex residents for life’s biggest moments — from careers and weddings to milestone events. Ari shares what it’s really like running a legacy, brick-and-mortar business through shifting consumer habits, economic changes, and the pressure to modernize without losing identity.

We talk about leadership, customer loyalty, reputation, and the responsibility that comes with carrying a family name in business.

This episode is a must-listen for business owners, entrepreneurs, and anyone navigating change while trying to stay true to their roots.

What does leadership look like when the decisions actually matter?

In this episode of Cracking the Success Vault, we sit down with Dr. Gary Ing, a respected physician and healthcare leader who has spent more than four decades serving Windsor-Essex.

Dr. Ing shares insights from a career that spans family medicine, emergency medicine, and senior leadership roles, including over 20 years as Chief of Staff at Windsor Regional Hospital. Beyond medicine, he’s played a key role in shaping healthcare policy in Ontario and continues to serve the community as Chair of the Hospice of Windsor and Essex County.

This conversation goes beyond titles and credentials. We talk about responsibility, decision-making under pressure, long-term thinking, and what real leadership looks like when people are depending on you.

If you’re interested in leadership, service, and building a legacy that actually matters, this episode delivers.

In this episode of Cracking the Success Vault, host Sean Penhale sits down with Paul Harbour from Berne Apparel to talk about the realities of building and scaling a brand in Canada.

Paul shares the story of helping to bring Berne Apparel to the Canadian market, what it took to build awareness for a legacy workwear brand, and how the business navigated major obstacles over the last few years — including COVID disruptions, supply chain challenges, and the sudden disappearance of key clients from the market.

This is an honest conversation about resilience, adaptability, and staying competitive when the rules keep changing.

🎯 In this episode, you’ll hear about:

What it took to introduce and grow Berne Apparel in Canada

Replacing lost clients and adapting when major players exit the market

Competing in a crowded apparel space while protecting margins

Family lessons and inspirations that shaped Paul’s leadership mindset

What it really takes to keep moving forward when business gets hard

Whether you’re running a product-based business, managing supply chain risk, or leading through uncertainty, this episode offers practical insights grounded in real experience.

🎥 Watch the full episode on YouTube
🎧 Also available on Apple Podcasts & Spotify

🔗 Learn more about Berne Apparel:
https://bernecanada.com/pages/about-berne-apparel

In this week’s episode of Cracking the Success Vault, host Sean Penhale sits down with Liana Desmarais, President of Plantscape, as the company prepares to celebrate 50 years in business in 2026.

As a second-generation business owner, Liana offers a candid look at what it takes to sustain, evolve, and lead a company across decades. From navigating growth and responsibility to modernizing systems while protecting culture, this episode is packed with practical insights for business owners, leaders, and entrepreneurs.

🎯 In this episode, you’ll learn:

How leadership evolves when stepping into a second-generation role

Why training and people development are critical for long-term success

How company culture can be a competitive advantage

The importance of knowing your numbers and making data-driven decisions

Lessons learned from running a business that has stood the test of time

Whether you’re leading a family business, scaling a company, or thinking long-term about sustainability and growth, Liana’s perspective delivers real-world wisdom grounded in experience.

🎥 Watch the full episode on YouTube
🎧 Also available on Apple Podcasts & Spotify

In this special on-location episode of Cracking the Success Vault, host Sean Penhale heads to the iconic JP Wiser’s Brand Centre in Windsor, Ontario, for an exclusive conversation and whisky tasting with Dr. Don Livermore — one of the world’s most respected Master Blenders.

Dr. Don Livermore is the Master Blender at Hiram Walker & Sons Limited, home to some of Canada’s most celebrated whiskies, including JP Wiser’s, Lot 40, and Pike Creek. With a PhD in Brewing & Distilling and decades of experience, he blends precise science with artistic intuition to craft world-class whisky.

Globally recognized for his groundbreaking work and innovation, Don has been honoured as:

🥃 Canadian Whisky Master Blender of the Year (2019, 2020)
🥃 Master Blender/Distillery of the Year (Rest of World) — World Whisky Awards 2025

He pioneered Near-Infrared (NIR) technology in fermentation analysis, created the Canadian Whisky Flavour Wheel©, and authored multiple influential books and research papers on whisky production and blending.

🎧 In this episode, you’ll hear:

• How Don blends science, passion, and tradition into every bottle
• The innovation behind modern Canadian whisky
• The role of fermentation, maturation, and grain selection in flavour development
• What makes Windsor one of the world’s most important whisky regions
• Insights from a live tasting session inside the JP Wiser’s Brand Centre
• The future of whisky and how Canadian distillers are pushing boundaries

Whether you’re a whisky lover, a curious learner, or someone fascinated by mastery and craft — this episode delivers an unforgettable behind-the-scenes look into the world of Canadian whisky.

In this episode of Cracking the Success Vault, host Sean Penhale sits down with Heather Grondin, Chief Relations Officer for the Windsor-Detroit Bridge Authority (WDBA) — the Crown corporation behind the landmark Gordie Howe International Bridge project.

With over two decades of experience in strategic planning, communications, and public engagement, Heather has become a driving force in one of North America’s most significant infrastructure projects. Since 2015, she’s led a multidisciplinary team responsible for connecting the community, fostering transparency, and shaping how the project delivers long-term value to Windsor-Essex and Detroit.

🎧 Tune in to hear:

✅ How Heather builds trust through communication and collaboration
✅ The power of strategic storytelling in major public projects
✅ Insights into the Gordie Howe International Bridge and its impact
✅ Why community benefits are central to WDBA’s mission
✅ How leadership evolves when managing large-scale, high-visibility initiatives

Heather shares lessons in leadership, purpose, and people — reminding us that bridges aren’t just made of steel and concrete, but also of connection and trust.

In this episode of Cracking the Success Vault, host Sean Penhale sits down with Rosemary Woods, co-owner of F&B Hospitality Group, the team behind some of Windsor’s most beloved restaurants — The Grand Cantina, Taloola Cafe, Funky Chow Kitchen, and I Know the Owner Tiki Bar.

Originally from Chicago, Rosemary’s journey is anything but ordinary. After nearly 15 years as an architect, she made a bold career pivot into the culinary world — applying her background in design, planning, and problem-solving to create memorable dining experiences across Windsor-Essex.

Together with her husband, Matt, and business partner, John Alvarez, Rosemary continues to shape the local food scene through creativity, collaboration, and passion.

🎧 Tune in to hear:

✅ How she transitioned from architecture to hospitality
✅ The lessons she’s learned building multiple restaurant brands
✅ The creative parallels between design and culinary arts
✅ Her perspective on leadership, teamwork, and risk-taking

Don’t miss this inspiring conversation about reinvention, community, and creating spaces that bring people together.

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