Discover the secrets to planning and launching a compelling podcast or livestream show in this enlightening episode of The Recognized Authority.

Host Alastair McDermott, a business coach and marketing strategist, invites back Nina Froriep, video marketing expert and founder of Clockwise Productions. Nina shares her goals for starting a new podcast or livestream show - to bring on high-profile thought leaders in her industry, create valuable clips and assets, and attract potential clients.

Alastair dives deep into the steps for creating an engaging, audience-focused show. They discuss ideal podcast length, repurposing existing content, choosing a compelling title, episode formats, promotion strategies, and more. Nina asks insightful questions about scheduling live versus pre-recorded shows, mixing solo and interview formats, usingseasons, and keeping hands-off with outsourcing.

Alastair emphasizes focusing on serving the audience while meeting your own goals. 

0:00 Introduction

2:23 How to get the most out of interviews with high-profile guests

5:56 Ideal podcast length

7:41 Tips for an effective show intake form

16:45 Being personally revealing builds authenticity

17:54 The power of audio-only content vs. video

22:32 Options for partnerships and sponsorships

23:25 Starting before you're ready

24:46 Using AI tools to streamline production

32:33 Crafting titles that communicate benefits

39:05 Promoting right from the start for growth

45:10 Choosing a compelling podcast title

1:04:45 Passion for your podcast topic

1:09:36 Repurposing existing content into episodes

1:23:37 Key takeaways and action plan

The discussion provides an inside look at the podcast planning process from experienced pros. Nina leaves with clarity plus an action plan for launching a show that attracts her ideal clients.

Whether you're thinking about starting your own business podcast or improving an existing one, don't miss the tactical tips in this episode!

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here: 

👉👉 https://therecognizedauthority.com/podcast-strategy/ 👈👈

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