The Recognized Authority: The Podcast that Guides Invisible Experts on the Journey to Becoming a Recognized Authority in Your Field
Seeking to grow your audience, attract better c
... moreBy Alastair McDermott - The Recognized Authority
The Recognized Authority: The Podcast that Guides Invisible Experts on the Journey to Becoming a Recognized Authority in Your Field
Seeking to grow your audience, attract better c
... more5
1414 ratings
The podcast currently has 176 episodes available.
Are you a thought leader grappling with how to adapt to the rise of AI? In this episode, The Recognized Authority podcast host Alastair McDermott sits down with co-host Alistair McBride to discus a pivotal shift.ย They discuss
Tune in as these forward-thinking unpack unknown unknowns and try to map out this rapidly evolving frontier that you can't afford to ignore.
๐ Find The AI-Powered Business Leader here at AIPowered.biz
Key Insights:
- AI presents an urgent priority that businesses and thought leaders must address
- AI increases productivity but could compromise credibility if misusedย ย
- Thought leaders need "AI literacy" to responsibly understand and apply the technology
- AI has profound implications across business processes, privacy, IP, society
Strategies:ย ย
- Continuously evaluate and adopt new AI capabilities as the space rapidly evolves
- Establish ethical AI usage policies, including vetting training data sources
- Run AI models locally to avoid feeding private client data into cloud services
- Use AI as a supportive tool, not to fully automate authorship
Quotes:
"AI is coming for us first. So, this is kind of like the total reversal of technology in the past where we've usually been kind of inoculated against it." - Alistair McBride (9:31)
"We need to be literate; we need to be AI literate. We need to understand how these systems work." - Alastair McDermott (16:49)
"We need to figure out how this is going to impact us because this is going to change businesses. It's going to change society. It's going to change industries." - Alastair McDermott (17:53)
๐๏ธ+๐บ SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.
๐ฒ | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe
๐ COACHING: Find out more about working with Alastair: https://rec.nz/coaching
๐ - BOOKS: Searching โAlastair McDermottโ on Amazon https://rec.nz/allbooks
Expert Authority Builder Series:
๐ 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!
๐ Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads
๐ Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule
๐ How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts
๐จ - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... ๐
๐ - LINKEDIN: https://www.linkedin.com/in/AlastairMcDermott
๐ - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority
๐ - INSTAGRAM: https://www.instagram.com/TheRecognizedAuthority
๐ป - WEBSITE: https://TheRecognizedAuthority.com
Are you struggling to establish yourself as an authority in your niche? Discover the proven strategies used by over 150 bestselling authors, thought leaders and industry experts.
In this insightful episode of The Recognized Authority podcast, host Alastair McDermott is joined by his friend Alistair McBride to reveal the top advice for building authority - extracted from over 162 episodes and 200+ hours of audio content.
You'll learn:
Key Insights:
Strategies:
Don't miss this content-packed episode that distills the wisdom of the world's top authorities into an actionable blueprint you can follow.
๐๏ธ+๐บ SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.
๐ฒ | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe
๐ COACHING: Find out more about working with Alastair: https://rec.nz/coaching
๐ - BOOKS: Searching โAlastair McDermottโ on Amazon https://rec.nz/allbooks
Expert Authority Builder Series:
๐ 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!
๐ Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads
๐ Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule
๐ How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts
๐จ - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... ๐
๐ - LINKEDIN: https://www.linkedin.com/in/AlastairMcDermott
๐ - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority
๐ - INSTAGRAM: https://www.instagram.com/TheRecognizedAuthority
๐ป - WEBSITE: https://TheRecognizedAuthority.com
Are you struggling to position yourself as an authority in your industry? Do you feel overshadowed by more established peers and competitors? If you want to attract high-value clients and truly showcase your expertise, this episode of The Recognized Authority podcast is a must-listen.
Host Alastair McDermott tackles a listener question from Mark, a financial consultant seeking practical advice on building authority and a strong personal brand to attract high-net-worth individuals. In his response, Alastair discusses the art of positioning, sharing invaluable strategies that will help you stand out in the "sea of sameness".
Here's a glimpse of what you'll learn:
Don't miss this opportunity to gain actionable insights from one of the leading experts in the field. Tune in now and unlock the secrets to establishing yourself as the recognized authority in your niche.
0:11 Establishing Authority in a Crowded Field
2:03 Analyzing Your Positioning
3:21 Conversations with Ideal Clients
6:04 Creating Content to Build Authority
8:26 Repurposing Content for Maximum Impact
10:15 Implementing Positioning in Marketing Platforms
13:38 Revisiting Positioning and Content Strategy
14:33 Embracing the Content Creation Learning Curve
๐๏ธ+๐บ SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.
๐ฒ | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe
๐ COACHING: Find out more about working with Alastair: https://rec.nz/coaching
๐ - BOOKS: Searching โAlastair McDermottโ on Amazon https://rec.nz/allbooks
Expert Authority Builder Series:
๐ 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!
๐ Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads
๐ Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule
๐ How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts
๐จ - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... ๐
๐ - LINKEDIN: https://www.linkedin.com/in/AlastairMcDermott
๐ - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority
๐ - INSTAGRAM: https://www.instagram.com/TheRecognizedAuthority
๐ป - WEBSITE: https://TheRecognizedAuthority.com
What unexpected YouTube strategy could potentially earn you as much as $300K in just one month? In this episode of The Recognized Authority, host Alastair McDermott talks to Cyan Cooper about his counterintuitive strategy for generating massive revenue on the platform.
Instead of narrowly targeting his client's niche, Cyan intentionally made videos for a much broader, "wrong" audience. Incredibly, this unlocked 100% more revenue in just 30 days time! Cyan and Alastair unpack this strategy, and also discuss insider tips such as:
Don't miss this fascinating discussion on contrarian YouTube tactics that could transform your channel's performance. Tune in now!
Insights:
Strategies:
Are you overwhelmed by the hype surrounding AI? Do you struggle when it comes to figuring out the practical applications of AI in business?
In this insightful solo episode of The Recognized Authority podcast, Alastair McDermott delivers a presentation to a group of business leaders, simplifying the principles ofAI and providing actionable strategies for using this transformative technology in your business
Drawing from his expertise, Alastair tackles the questions on every business leader's mind:
Through this compelling presentation, you'll gain valuable insights:
Strategies:
Don't miss this opportunity to separate hype from reality and unlock the potential of AI for your business.
Tune in as Alastair McDermott shares his wisdom on navigating the age of artificial intelligence through this informative presentation.
โก๏ธ Get your free guide to getting started with AI at LearnAI.guide
โก๏ธBook a call with Alastair at rec.nz/coffee
๐๏ธ+๐บ SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.
๐ฒ | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe
๐ COACHING: Find out more about working with Alastair: https://rec.nz/coaching
๐ - BOOKS: Searching โAlastair McDermottโ on Amazon https://rec.nz/allbooks
Expert Authority Builder Series:
๐ 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!
๐ Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads
๐ Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule
๐ How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts
๐จ - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... ๐
๐ - LINKEDIN: https://www.linkedin.com/in/AlastairMcDermott
๐ - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority
๐ - INSTAGRAM: https://www.instagram.com/TheRecognizedAuthority
๐ป - WEBSITE: https://TheRecognizedAuthority.com
Are you an expert struggling to stand out in a crowded market? Have you considered leveraging the power of video content but feel overwhelmed by the learning curve and technical demands?
In this episode of The Recognized Authority, host Alastair McDermott chats with video production expert Juma Bannister to demystify the world of video and share actionable strategies for experts looking to amplify their authority through compelling visuals.
In a world where attention spans are dwindling and competition is fiercer than ever, creating a personal brand with video has become a make-or-break necessity.
Juma, a recognized authority in video creation, reveals why your on-camera presence and production quality directly impact how you're perceived by your audience โ and how to leverage these elements to your advantage.
Throughout this insightful conversation, you'll discover:
Whether you're a seasoned pro or a video newbie, this episode is a must-listen for any expert seeking to harness the power of video to amplify their authority, attract high-value clients, and future-proof their business in the age of AI-generated content.
Tune in now and unlock the secrets to becoming a video content powerhouse!
Find all the shownotes at rec.nz/170
๐๏ธ+๐บ SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.
๐ฒ | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe
๐ COACHING: Find out more about working with Alastair: https://rec.nz/coaching
๐ - BOOKS: Searching โAlastair McDermottโ on Amazon https://rec.nz/allbooks
Expert Authority Builder Series:
๐ 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!
๐ Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads
๐ Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule
๐ How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts
๐จ - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... ๐
๐ - LINKEDIN: https://www.linkedin.com/in/AlastairMcDermott
๐ - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority
๐ - INSTAGRAM: https://www.instagram.com/TheRecognizedAuthority
๐ป - WEBSITE: https://TheRecognizedAuthority.com
Have you ever struggled to find the right content marketing strategy that aligns with your personality and strengths? In this candid conversation on The Recognized Authority podcast, host Alastair McDermott sits down with Luca Ingianni, an agile consultant specializing in embedded systems.
Luca shares his refreshingly honest journey of "failing his way to success," experimenting with various content formats and outreach approaches over the years. From the writing challenges of blogging to the unexpected connections formed through podcasting, Luca's story offers valuable insights for experts and consultants seeking to build their authority and attract better clients. In this episode, you'll discover:
Tune in today to gain inspiration and actionable tips from Luca's authentic, trial-and-error approach to content marketing and authority building. Topic: content marketing, podcasting, blogging, authority building, consulting, sales, relationships Key Insights:
Have you ever wondered if you could write a compelling book that resonates with your audience? Have you ever thought about starting a podcast?
In this episode, host Alastair McDermott shares his unique approach to turning his podcast, "The AI-Powered Thought Leader," into a valuable book on the same topic.
Alastair reveals his process, from selecting guests who can provide valuable insights to synthesizing their perspectives into a cohesive narrative.
He discusses:
Don't miss this rare glimpse into the making of a thought-provoking book.
Key Insights:
Tune in and learn how to transform your own podcast into a cornerstone content piece that solidifies your expertise.
"Having these conversations really helps me to figure out the scope of the problem and the scope of the problem area." - Alastair McDermott
๐๏ธ+๐บ SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.
๐ฒ | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe
๐ COACHING: Find out more about working with Alastair: https://rec.nz/coaching
๐ - BOOKS: Searching โAlastair McDermottโ on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks
Expert Authority Builder Series:ย
๐ 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!ย
๐ Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads
๐ Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule
๐ How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts
๐จ - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... ๐
๐ - LINKEDIN: https://www.linkedin.com/in/AlastairMcDermott
๐ - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority
๐ - INSTAGRAM: https://www.instagram.com/TheRecognizedAuthority
๐ป - WEBSITE: https://TheRecognizedAuthority.com
In this episode of The Recognised Authority podcast, Alastair examines the impact of artificial intelligence (AI) on the world of thought leadership.
Alastair shares insights from his conversations with renowned thought leaders, including Mark Schaefer, Jonathan Stark, Debbie Jenkins, and Erin Austin.
The episode explores the complex balance between leveraging AI tools to enhance productivity and efficiency, while preserving the authenticity and credibility that are the hallmarks of true thought leadership. Alastair highlights the potential risks of AI-generated content, including issues of bias, discrimination, and the spread of misinformation, and provides practical strategies for navigating these challenges.
Key topics discussed include:
Whether you're an established thought leader or aspiring to become one, this episode offers invaluable insights to help you thrive in the rapidly evolving world of AI and thought leadership. Tune in to learn how you can embrace the opportunities presented by AI while safeguarding the integrity of your personal brand and thought leadership.
Key Insights:
Strategies:
Topic: thought leadership, artificial intelligence, AI, authenticity, credibility, content creation, intellectual property, ethics, personal branding
๐๏ธ+๐บ SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.
๐ฒ | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe
๐ - BOOKS: Searching โAlastair McDermottโ on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks
Expert Authority Builder Series:ย
๐ 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!ย
๐ Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads
๐ Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule
๐ How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts
๐จ - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... ๐
๐ - LINKEDIN: https://www.linkedin.com/in/AlastairMcDermott
๐ - INSTAGRAM: https://www.instagram.com/TheRecognizedAuthority
๐ป - WEBSITE: https://TheRecognizedAuthority.com
Are you a consultant struggling to break through the six-figure revenue ceiling? You're not alone. Many consultants face a myriad of challenges when trying to scale their business from six to seven figures.
In this episode of The Recognized Authority podcast, host Alastair McDermott is joined by Danilo Kreimer, founder of the Boutique Consulting Club, to unpack the common roadblocks and provide actionable strategies for accelerating revenue growth.
Danilo shares his "deciding, learning, and doing" framework, which addresses the three primary challenges consultants face: strategic decision-making, capability building, and execution. He also emphasizes the importance of "fiduciary advice" and understanding the unique nature of consulting as a "credence good."
Here are some of the valuable topics covered:
Tune in to gain insights from Danilo's extensive experience in helping consultants unlock their revenue potential and transform their business.
ย ๐๏ธ Show Notes ๐๏ธ
Access all the links mentioned in this episode in the show notes here:ย
๐๐ https://therecognizedauthority.com/from-6-to-7-figures/ ๐๐
----------------------------------------------------------------------------------------------
โ๏ธ Subscribe to the email list at TheRecognizedAuthority.com
๐๏ธ Record a question or voice message for the show at TheRecognizedAuthority.com/question
โญ Like what you heard? Please help share the podcast by leaving a rating & review
๐๏ธ+๐บ SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.
๐ฒ | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe
๐ฎ - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book
๐ COACHING: Find out more about working with Alastair: https://rec.nz/coaching
๐จ โ FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIAโฆ ๐
๐ โ LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/
๐ โ TWITTER: https://twitter.com/WhatStrategy
๐ โ FACEBOOK: https://www.facebook.com/TheRecognizedAuthorityย
๐ โ INSTAGRAM: https://www.instagram.com/WhatStrategy/
๐ป โ WEBSITE: https://therecognizedauthority.com
The podcast currently has 176 episodes available.