The Recognized Authority

Are you struggling to make your voice stand out in a crowded marketplace? Do you feel invisible, even if you offer incredible value through your expertise? 

In this insightful Recognized Authority episode, brand messaging strategist Carol Cox shares her proven system to craft a magnetic brand voice that positions you as an authority and thought leader in your niche.

You'll discover:

🔑 The key elements that make up a resonant brand voice persona

📖 How to incorporate personal stories and experiences into your messaging

💡 Why thought leadership means inspiring curiosity rather than just sharing expertise

🤖 How AI tools like ChatGPT can help collaborate with you while still maintaining your unique voice

If you want your ideal clients to feel irresistibly drawn to you when they hear you speak or read your content, you won't want to miss this conversation. Tune in now to begin amplifying your influence with an authentic and captivating voice!

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here: 

👉👉 https://therecognizedauthority.com/distinct-brand-voice-sets-you-apart 👈👈

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✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇

👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/

👑 – TWITTER: https://twitter.com/WhatStrategy

👑 – FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 

👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/

💻 – WEBSITE: https://therecognizedauthority.com

Are you struggling to differentiate your consulting business in a competitive market? Wondering how to turn your brand promise into reality so prospects see you as the recognized authority? On this episode of The Recognized Authority podcast, host Alastair McDermott interviews branding expert Karley Cunningham from Big Bold Brand on the differences between building a personal brand, an authoritative brand in your niche, and an identifiable brand for your business. Tune in to learn:

• The core components of crafting a compelling brand positioning
• Actionable strategies for operationalizing your brand strategy
• A system for integrating your brand values into decision-making
• How to influence what clients and prospects say about you

If you want to learn how to build trust and authority so you attract more of your ideal clients, don’t miss this episode!

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here: 

👉👉 https://therecognizedauthority.com/building-authority-vs-a-personal-brand 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇

👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/

👑 – TWITTER: https://twitter.com/WhatStrategy

👑 – FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 

👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/

💻 – WEBSITE: https://therecognizedauthority.com

Have you ever faced an unexpected disruption that turned your business upside down? That's exactly what happened to consultant Diane Hopkins when the COVID pandemic caused many of her healthcare clients to freeze projects indefinitely. So how did she manage to pivot not just once, but several times over a 3 year period to totally reinvent her business? In this compelling episode of The Recognized Authority podcast, host Alastair McDermott interviews Diane about her rocky but ultimately triumphant journey through the pandemic, and how she iteratively transformed her consulting practice across adjacent industries, online offerings, international markets and even into passion projects along the way. Tune in to hear:

• Diane's thoughts and emotional journey as she realized the pandemic wouldn't end anytime soon
• The innovative problem-solving process she used to generate rapid prototypes and pivot ideas
• Examples of the different types of pivots Diane made over a 3 year period
• Why writing a book acts like a "calling card on steroids" for consulting
• How Diane finally found her way into the gift-giving passion project she'd always dreamed of
• Advice for consultants facing sudden disruption in their industry

If you've ever faced a dramatic shift that threatened your business, you'll find inspiration and actionable advice in Diane's story of perseverance and reinvention.

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here: 

👉👉 https://therecognizedauthority.com/reinvent-your-consulting-business/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇

👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/

👑 – TWITTER: https://twitter.com/WhatStrategy

👑 – FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 

👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/

💻 – WEBSITE: https://therecognizedauthority.com

In this episode, I give you a quick whistlestop tour of what worked and what didn’t for me in 2023, and lay out my plans for the business in 2024. 

I discuss the journey of this podcast, The Recognized Authority, which has shown steady growth across 152 episodes. I also touch on my shift to live streaming many of the episodes. I’ve found that live streaming offsets my tendency towards perfectionism and encourages proactive content creation. However, I plan to improve the promotion of these live streams well in advance in the coming year.

On the social media front, I talk about missing my 2023 goal of reaching 6,000 LinkedIn followers. Falling short of this target has prompted me to refine my content strategy for LinkedIn in 2024. I aim to engage more effectively with the platform's algorithm while scaling back my efforts on other social media platforms. 

Regarding my email list, I recently increased the frequency of my emails, a move that initially led to a spike in unsubscribes but eventually resulted in greater engagement. I intend to continue this experiment for another 2-3 months to better gauge its long-term effectiveness.

I also reflect on my experiments in 2022 with group masterminds and 2023 in my Authority Accelerator program and one-on-one coaching. These experiences have led me to retool my Authority Accelerator program as I've discovered that interviewing not only makes content creation more manageable but also allows me to use the first interview as a foundation for a content roadmap. This interview format is conducive to podcasting, which is an effective tool for lead generation.

I’m also considering adding a community offering at some point in 2024, depending on finding the ideal pricing and value for the target audience.

Tune in for a behind-the-scenes perspective on my journey.

Want to chat? Book a call with me.

🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

👑 - BOOKS: Search “Alastair McDermott” on Amazon https://rec.nz/allbooks

Expert Authority Builder Series:

👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!

👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads

👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule

👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts

🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇

👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott

👑 - TWITTER: https://twitter.com/WhatStrategy

👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority

👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy

💻 - WEBSITE: https://TheRecognizedAuthority.com

Are you struggling to identify the right niche and audience for your podcast? Do you need clarity on who you should be targeting and what topics to cover?

This episode of The Recognized Authority tackles a real case study, walking through the podcast planning process from initial idea to execution.

Join host Alastair McDermott as he coaches Conor Duffy, an entrepreneur looking to launch a podcast to attract more clients to his remote workspace directory website. They discuss identifying the target audience, choosing a compelling title and niche focus, formatting approach, ideal workflows, and more.

Key topics covered:

• Defining your podcast goal and intended audience
• Niching down to create focus vs going broad
• Picking an ideal niche that matches intended clients
• Choosing a niche-specific title to attract listeners
• Workflow tips to simplify podcast production

If you need help planning and launching your niche podcast, don't miss this tactical episode. Tune in now to get clarity on who you should be targeting and how to position your show to attract your ideal clients.

Topic

podcast planning, niche marketing, audience targeting, podcast launch, podcast case study

Speakers

Guest: Conor Duffy

Host: Alastair McDermott

Key Insights

• Niching down your topic creates more focus and relevance for a tight audience segment
• Consider building two separate podcasts for very different target markets
• Interview formats let you tap into guests' expertise but position them as the authority
• Simplify initial workflow to remove friction blocking content creation
• Small, niche podcast audiences can still drive substantial business

Strategies

• Use an evergreen educational podcast as an "authority building section"
• Target decision makers and influencers as ideal podcast guests
• Send niche guests a personalized invite to come on your podcast
• Record interviews straight to tape without editing to simplify workflow

Want to work work with Alastair? Visit rec.nz/call

Are you an expert consultant struggling to attract your ideal clients? Do you pour time and money into marketing that fails to deliver results? The truth is that stale, one-way marketing no longer works to fuel real business growth.

In this episode of The Recognized Authority podcast, host Alastair McDermott reveals how to unlock the power of two-way conversations to rapidly build your authority, create compelling content that converts, and attract a steady stream of ideal prospective clients. Tune in to discover: • A simple framework for effortlessly creating engaging, authoritative podcast interviews • How to position your expertise to invite your ideal clients onto your platform

• Why conversations build trust and relationships that cold outreach can’t • How to turn ordinary sales calls into insight-rich content

If you want to leverage the power of genuine dialogue to grow your impact and income, you can’t afford to miss this practical, tactical discussion. Alastair and special guest Sam Glynn pull back the curtain on a communication-first approach to marketing that works for consultants of all types and sizes. Tune in now to learn how to unlock consulting success through conversation. Key Insights:

• Having real conversations builds relationships and trust that converts to clients
• Interview-style podcasts make it easy to demonstrate expertise through dialogue
• Inviting ideal clients onto your platform nurtures organic lead generation
• Trying to overtly sell to guests during interviews backfires and damages trust

If you're interested in exploring how we can work together to enhance your authority, visit rec.nz/call

There's no hard sales pitch – just a simple conversation to see my program is a good fit for you.

🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks

Expert Authority Builder Series: 

👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast! 

👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads

👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule

👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts

🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇

👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott

👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority

👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy

💻 - WEBSITE: https://TheRecognizedAuthority.com

Are you struggling to launch your first digital product? Not sure how to validate your ideas or what type of offering to create? Tune into this insightful interview between host Alastair McDermott of The Recognized Authority podcast and digital product expert Rene Morozowich as they dive into the most effective strategies and step-by-step process for launching your first digital product, even with no experience. 

• Learn how to validate your digital product ideas without wasting months of effort
• Discover the best types of digital products for service providers beyond just online courses
• Get actionable frameworks for streamlining your first product creation
• Understand effective marketing and pricing strategies tailored to your business

In this information-packed episode, Rene shares from her years of experience guiding service providers to launch digital products to create that lucrative "money while you sleep" income stream. You'll come away with clarity, confidence and a clear blueprint to bring your first digital offering smoothly from idea to market.

Key Insights:

• Start by auditing your existing content/frameworks used with clients for product ideas
• Validate ideas by directly surveying target customers on their problems
• Begin with a small product first to learn the full process before attempting larger projects
• Use existing familiar software/tools rather than adopting new complex platforms
• Continue marketing the product consistently after launch for ongoing sales

Strategies:

• Look to frameworks, templates, guides used with clients as basis of first products
• Run idea as a short live workshop before creating full course product
• Break up large course into smaller modular offerings over time
• Give away product to first 10 email list signups in exchange for testimonials
• Price higher than you think initially - can always lower price later

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here: 

👉👉 https://therecognizedauthority.com/launch-your-first-digital-product/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇

👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/

👑 – TWITTER: https://twitter.com/WhatStrategy

👑 – FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 

👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/

💻 – WEBSITE: https://therecognizedauthority.com

Are you an expert who hates selling? Do you struggle to attract high-paying clients without being pushy or salesy? In this episode of The Recognized Authority podcast, host Alastair McDermott interviews expert consultant and author David Newman about his unique approach to winning new business.

Tune in as David shares:

• His "helping call" framework for initial client conversations
• How to collect and catalog problems without solving them
• Why you should treat prospects like they're already clients
• How to naturally transition helping calls into sales calls
• Key questions and mindsets for highly effective sales conversations

Whether you’re an author, speaker, coach or consultant looking to attract more clients, this episode will revolutionize the way you think about marketing and selling your services.

Bullet points:

• The major difference between selling services versus products
• Why prospects take rejection more personally with service providers
• Outbound masked as inbound: David's "squeaky wheel" strategy
• The wrong type of “help” to provide prospects

Tune into The Recognized Authority podcast now to discover a kinder, gentler way to convert prospects into high-paying clients!

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here: 

👉👉  https://therecognizedauthority.com/win-clients-without-selling/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇

👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/

👑 – TWITTER: https://twitter.com/WhatStrategy

👑 – FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 

👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/

💻 – WEBSITE: https://therecognizedauthority.com

Are you struggling to establish yourself as the go-to expert in your niche? Do you wonder how specialists become famous industry authorities that attract premium clients?

Tune in to this value-packed interview on The Recognized Authority podcast between host Alastair McDermott and featured guest Mindi Zissman, an accomplished ghostwriter and content strategist who built a million dollar business specializing in the insurance and risk management space.

You’ll discover:

• Mindi’s journey to hyper-specialization after nearly 20 years as a generalist freelancer
• Actionable tactics to distribute your expertise and borrow audiences
• How giving away “too much” free content builds authority and trust
• The key role of curiosity and interview skills in cornering a niche
• How long it really takes to gain traction and become the recognized authority

If you want to learn from a real-world case study of niche domination from this successful solopreneur, don’t miss this insightful conversation.

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here: 

👉👉https://therecognizedauthority.com/million-dollar-authority-business/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇

👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/

👑 – TWITTER: https://twitter.com/WhatStrategy

👑 – FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 

👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/

💻 – WEBSITE: https://therecognizedauthority.com

Are you looking to build your personal brand, authority and influence as a consultant, coach or expert? Wondering how to leverage YouTube to attract more of your ideal clients?

In this episode of The Recognized Authority, Alastair McDermott interviews YouTube strategist and coach Salma Jafri on how to grow your impact and income with YouTube.

They discuss:

• Crafting titles and thumbnails for maximum clicks
• Understanding the YouTube algorithm in 2022
• Optimizing your channel strategy
• Balancing evergreen vs trending content
• Getting comfortable on camera
• Smart video batching and repurposing
• The power of live streaming for engagement
• Collaborating with influencers for borrowed authority

If you want actionable tactics to build your authority and get more high-ticket clients with YouTube, don't miss this tactical masterclass!

Tune in as Salma reveals her advanced YouTube growth strategies to help you become the recognized authority in your field.

Learn more about Alastair's Authority Accelerator program.

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🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks

Expert Authority Builder Series: 

👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast! 

👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads

👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule

👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts

🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇

👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott

👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority

👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy

💻 - WEBSITE: https://TheRecognizedAuthority.com