CEO PSYCHE

Craft Compelling Story to Create Deep Connections with your Audience | 8


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Are you ready to craft your Story??

1. Story to teach & engage

  • Integrate into lessons
  • Giving examples to support your point

2. Don't tell me, SHOW me

  • FIND THE TURNING POINT. THE PIVOTAL MOMENT.
  • Create a movie with your words

3. Story to sell

  • FEATURES + BENEFITS VS. STORY

4. Document Vs. Create

  • Look for moments / mini stories Throughout the day
  • Think about how vloggers

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CEO PSYCHEBy Jen Casey

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