Mississippi's new Agriculture Commissioner, Andy Gipson, sits down with BPF to discuss Mississippi's small farmers and the Genuine Mississippi Program. (GenuineMS.com) — Now more than ever people want to know where their food comes from and know they're buying fresh healthy food for their families. Mississippians are willing to pay a premium to be able to buy local and support their farmers and communities. The Genuine Mississippi Program provides a list of members who produce fresh locally sourced foods.