This episode is part two of a two-part special episode. You can listen in any order. Unlike our standard episodes where we zoom in on one particular campaign, we’re zooming out around broader strategy themes. To help us zoom out, we invited five insightful thought leaders, who each recently wrote vital resources for campaign organizers, to talk with Andrew. 

In part two of two, we talk with two guests. First Lauren Jacobs of Power Switch Action highlights the role of corporate targeting campaigns in resisting authoritarianism, pulling from her co-written article Reining in Amazon to Build Up People-Powered Democracy in The Forge. Then, we hear from Harmony Goldberg of Grassroots Power Project, about interventions from her co-authored guide Governing Power. Beyond cutting issues for easy wins given a terrain of power, she invites campaigners to orient toward the long term project of winning durable governing power, to transform the terrain of power itself. The episode touches themes of effective allies, building enforcement into demands, narrative struggle, and the importance of base building fundamentals. 

Lauren Jacobs is the executive director of PowerSwitch Action, a national network of local powerbuilding organizations that weave together community, labor, faith, racial justice, and environmental justice movements into powerful coalitions. She has dedicated her life to supporting working people as they gain power to shape their own working and living conditions. Lauren has organized with textile, janitorial, security, and restaurant workers at UNITE, SEIU, and the Restaurant Opportunities Centers United. She recently published an article on Why Jeff Bezos Loves Trump’s Big, Ugly Bill.

Harmony Goldberg is the Director of Praxis at Grassroots Power Project and has been providing political education and strategic facilitation for social movements in the United States for more than 25 years. She cut her teeth in California’s youth and student  movement in the 1990s, where she helped to found and lead SOUL, the School Of Unity and Liberation. Then, she worked closely with the domestic workers movement and other low-wage workers organizations as the workers center movement was coming into its own.  Harmony completed her PhD in Cultural Anthropology at the City University of New York’s Graduate Center, where her research focused on the promising forms of worker’s struggle and class politics that were emergent in domestic worker organizing in New York City.  At GPP, Harmony works closely with People’s Action, and she leads the development of strategic education programs. She recently coauthored a booklet on Governing Power.

Support the show

Visit www.trainingforchange.org for workshops and training tools, or to make a donation. Follow us on social media @tfctrains. The Craft of Campaigns podcast is made possible by grassroots donors. We welcome your feedback; if you like these episodes, please consider donating, to keep the show running. This podcast is hosted by Andrew Willis Garcés and produced by Ali Roseberry-Polier.

This episode is part one of a two-part special episode. You can listen in any order. Unlike our standard episodes where we zoom in on one particular campaign, we’re zooming out around broader strategy themes. To help us zoom out, we invited five insightful thought leaders, who each recently wrote vital resources for campaign organizers, to talk with Andrew. 

In part one, we talk with three guests. First James Mumm grounds us in ‘what is organizing’ anyway, the importance of thinking like a target in power analysis, and why campaigns must contest for mainstream values, pulling from his co-written report The Antidote To Authoritarianism. Then we hear from Stephanie Luce about her co-written book, Practical Radicals, how campaigns relate to her Seven Strategies framework, and learning from “successful failures.” Finally, Bill Fletcher differentiates between ‘campaigns’ and ‘movements’ and makes the case for broad united fronts, from his article in Convergence Magazine, “Campaigns and Movements: How Are They Connected, How Do They Differ?”

James Mumm is the Chief of Institutional Advancement at People's Action Institute. For the past 35 years, James has worked as an organizer with community organizations in Chicago and the Bronx, and nationally and internationally with Greenpeace USA, 22nd Century Initiative, National Training and Information Center, and National People's Action. James also writes book reviews for busy organizers.

Stephanie Luce is Professor of Labor Studies at the School of Labor and Urban Studies, and Professor of Sociology at the Graduate Center, City University of New York (CUNY). She received her BA in economics at the University of California, Davis and her PhD in sociology and her MA in industrial relations from the University of Wisconsin at Madison. She is the author of several books on living wage campaigns and the labor movement. Her latest book, co-authored with Deepak Bhargava, is Practical Radicals: Seven Strategies to Change the World, and she cohosts a podcast with the same name.

Bill Fletcher Jr has worked for several labor unions in addition to serving as a senior staffperson in the national AFL-CIO. Fletcher is the former president of TransAfrica Forum; a Senior Scholar with the Institute for Policy Studies; and in the leadership of several other projects. Fletcher is the author of several books about organized labor, a syndicated columnist and a regular media commentator.

Support the show

Visit www.trainingforchange.org for workshops and training tools, or to make a donation. Follow us on social media @tfctrains. The Craft of Campaigns podcast is made possible by grassroots donors. We welcome your feedback; if you like these episodes, please consider donating, to keep the show running. This podcast is hosted by Andrew Willis Garcés and produced by Ali Roseberry-Polier.

In our Season 2 Finale, we’ll hear about a group of Quakers who wanted to experiment with campaign strategy to tackle climate change. Their experiment ended up forcing one of the country’s largest banks to stop funding mountaintop removal coal mining after a multi-year campaign and hundreds of direct actions around the country. Ingrid Lakey describes intervening in a culture that prioritized personal solutions to the climate crisis and building an organization that was pro-confrontation and pro-system change. They built action teams around the country that shut down shareholder meetings and disrupted business as usual until their demands were met. Although the campaign started as an experimental intervention, it remains one of the most successful campaigns to take on climate finance.

Check out a writeup on this campaign at The Forge. 

Take our Season 2 Listener Survey and visit our brand new Campaign Strategy Workbook.

Ingrid Lakey is one of the founders of Earth Quaker Action Team, a grassroots organization working to build a just and sustainable economy using nonviolent direct action campaigns. EQAT’s first campaign succeeded in pressuring PNC Bank to stop funding mountaintop removal coal mining. More than ten years ago, she gave up a career in public radio to follow her leading to be a climate justice activist. Ingrid has been a trainer and facilitator for 25 years, leading workshops on anti-racism, diversity, team building, non-violent direct action, and conflict. She is a lifelong Quaker who was raised in a household where activism and spirituality were intertwined. 

Support the show

Visit www.trainingforchange.org for workshops and training tools, or to make a donation. Follow us on social media @tfctrains. The Craft of Campaigns podcast is made possible by grassroots donors. We welcome your feedback; if you like these episodes, please consider donating, to keep the show running. This podcast is hosted by Andrew Willis Garcés and produced by Ali Roseberry-Polier.

In this episode, we’ll hear about how a few Philly activists came together in 2009 to take on a policy that was causing harassment and discrimination against transgender public transit riders. This all-volunteer collective used creative tactics, including a drag show and a larger-than-life riders bill of rights to take on one of the largest public transit systems in the country and win. Along the way, they set up a flexible campaign structure and successfully pivoted their strategy when their target was unresponsive.

Check out a writeup on this campaign at The Forge. And check out our new Campaign Strategy Workbook for more about some of the tools used in this campaign.

Nico Amador has spent over twenty years in social change movements as a community organizer, facilitator and coach for grassroots leaders working for queer liberation, racial justice and trans rights.

His prior work has included participation in efforts to fight mass incarceration, secure protections for undocumented immigrants, and campaigns for a living wage. As the former Executive Director and lead trainer with Training for Change, he founded a fellowship program for BIPOC organizers and led hundreds of workshops to promote skills and analysis among people working for social change. He's supported several major LGBTQ+ and gender justice organizations, including the National LGBT Task Force, Planned Parenthood of Southern New England, the Trans Justice Funding Project, the Third Wave Fund and the Transgender Law Center, and many local projects across the U.S. He is currently the Director of the Leadership Institute at CenterLink, an international member network of LGBT Centers.

Support the show

Visit www.trainingforchange.org for workshops and training tools, or to make a donation. Follow us on social media @tfctrains. The Craft of Campaigns podcast is made possible by grassroots donors. We welcome your feedback; if you like these episodes, please consider donating, to keep the show running. This podcast is hosted by Andrew Willis Garcés and produced by Ali Roseberry-Polier.

In this episode, we’ll hear about how several Black-led Michigan basebuilding groups responded to the January 6th 2021 revolt and ongoing attacks on voting rights in Black communities. Byron and Jonathan describe the process of researching the corporations that funded election-denying politicians (23:16), and then going after those corporations to create consequences for funding voter suppression (19:12), including a successful campaign against statewide utility rate hikes (40:54). 

Check out a writeup on this campaign at The Forge, and an article Byron and Jonathan wrote about it.

Support the show

Visit www.trainingforchange.org for workshops and training tools, or to make a donation. Follow us on social media @tfctrains. The Craft of Campaigns podcast is made possible by grassroots donors. We welcome your feedback; if you like these episodes, please consider donating, to keep the show running. This podcast is hosted by Andrew Willis Garcés and produced by Ali Roseberry-Polier.

In this episode, we’ll hear about a multi-year fight to get some of Philadelphia’s largest property-owners – nonprofit universities and hospitals – to make voluntary payments in lieu of taxes to fund local public schools. Devan Spear describes how the campaign gained momentum by investing in basebuilding (27:05), created action teams on different university campuses (28:18), and used the momentum of the 2020 uprisings for racial justice to quickly move new supporters into action and push their campaign over the finish line (31:06). 

Check out a writeup on this campaign at The Forge

Devan joined Philadelphia Jobs With Justice as director in 2017. Under her leadership, Philly JWJ collaborated with the National Domestic Workers Alliance to launch the NDWA-PA chapter, won a $100 million commitment from UPenn to remediate lead and asbestos in public schools, and launched a new campaign for safety protections for Philadelphia warehouse workers. Devan is the communications vice president for the Philadelphia Coalition of Labor Union Women and a member of the PhilaPOSH board of directors.

Support the show

Visit www.trainingforchange.org for workshops and training tools, or to make a donation. Follow us on social media @tfctrains. The Craft of Campaigns podcast is made possible by grassroots donors. We welcome your feedback; if you like these episodes, please consider donating, to keep the show running. This podcast is hosted by Andrew Willis Garcés and produced by Ali Roseberry-Polier.

In this episode, we’ll hear about how tens of thousands of workers lost nearly all of their workplace protections, and then spent two decades campaigning against some of the most powerful Fortune 500 companies to win them back. Stephen Lerner, architect of the campaign, discusses how a realignment of global capital led the union to lose nearly all its bargaining power in the 1980s (17:47), how a few in the union decided to try a different approach (19:26), how they decided which building owners were the most important to target (38:15), and how they used creative tactics to undermine their political and community support, including blocking bridges the leaders of Congress used to get to work (41:27). 

Stephen Lerner is a labor and community organizer who has spent more than three decades organizing hundreds of thousands of janitors, farm workers, garment workers, and other low-wage workers into unions, resulting in increased wages, first-time health benefits, paid sick days, and other improvements on the job. He was the Director of SEIU's Property Service Division, served on SEIU's International Executive Board and is the architect of the Justice for Janitors campaign. He has published numerous articles charting a path for a 21st century labor movement focused on growth and meeting the challenges of a global economy. In 2014 he helped launch the Bargaining for Common Good campaign. Today he is a Senior Fellow at the Kalmanovitz institute at Georgetown University in Washington, D.C.

Check out a writeup on this campaign at The Forge

Support the show

Visit www.trainingforchange.org for workshops and training tools, or to make a donation. Follow us on social media @tfctrains. The Craft of Campaigns podcast is made possible by grassroots donors. We welcome your feedback; if you like these episodes, please consider donating, to keep the show running. This podcast is hosted by Andrew Willis Garcés and produced by Ali Roseberry-Polier.

In this episode, we’ll hear about a campaign to stop Chicago’s “cop city” that recruited dozens of organizations to support an abolitionist effort for the first time. This campaign also helped pave the way for a shift in the city’s organizing landscape that propelled now-Mayor Brandon Johnson to victory in 2023. His administration’s first municipal budget, passed at the end of 2023, includes historic investments in alternatives to policing. 

Organizers Karina and Benji explain how the campaign got started with innovative tactics like subway canvassing (20:48) and neighborhood art pop-ups  (14:08), and how they recruited support from residents in the part of town where Mayor Emanuel wanted to build the academy (46:14). We’ll also hear their reflections on this campaign’s relevance to Stop Cop City in Atlanta (32:10), and how the campaign’s ripples reverberate in the city’s movement ecology today (52:28). 

Check out a writeup on this campaign at The Forge. For more resources about the campaign, check out the #NoCopAcademy toolkit. You can also find a documentary trailer and a series of oral history interviews on the #NoCopAcademy website.

Karina Mireya is a digital organizer and freelance photographer intertwining storytelling and narrative building in movements. Raised on the southwest side of Chicago, Karina began organizing around education while in high school and has been a part of No Cop Academy, Treatment Not Trauma, and Cops Out CPS. 

Benji Hart is an interdisciplinary artist, author, and educator whose work centers Black radicalism, queer liberation, and prison abolition. They organized with the #NoCopAcademy campaign in the role of an adult ally. 

Support the show

Visit www.trainingforchange.org for workshops and training tools, or to make a donation. Follow us on social media @tfctrains. The Craft of Campaigns podcast is made possible by grassroots donors. We welcome your feedback; if you like these episodes, please consider donating, to keep the show running. This podcast is hosted by Andrew Willis Garcés and produced by Ali Roseberry-Polier.

Welcome back to the Craft of Campaigns, a podcast from Training for Change. In this podcast, we go behind the headlines and hashtags, inviting movement storytellers to share lessons from social justice campaigns. In Season 2, we’ll hear about campaigns such as #NoCopAcademy in Chicago, Justice for Janitors in D.C., Defend Black Voters in Michigan, and more. Each episode explores one campaign for key lessons, principles, and practices for organizers today. 

Subscribe today so you don't miss our first episode. Season 2 starts February 27, 2024.

Support the show

Visit www.trainingforchange.org for workshops and training tools, or to make a donation. Follow us on social media @tfctrains. The Craft of Campaigns podcast is made possible by grassroots donors. We welcome your feedback; if you like these episodes, please consider donating, to keep the show running. This podcast is hosted by Andrew Willis Garcés and produced by Ali Roseberry-Polier.

In our Season One finale, we hear about how Durham marches responding to police murders and inaction by City Council members led to a successful 2015 effort to elect a local activist (10:56), and then a vote to build a new police headquarters gave rise to a rapid response campaign (12:45) and direct actions educating the public about the municipal budget process (18:57), and then a mini-campaign to deepen the new group's understanding of how to use the budget as a campaign tool (20:47), how other organizers focused on electing more "champions" to the Council (29:18), ending a campaign quiet period to respond to a new push for more police funding (33:13), with a visionary proposal for investment in community safety programs (34:28) learning how to work within and support the "inside game" of municipal government (39:59), dealing with setbacks (39:46) and the current initiatives to stand up even more safety programs rooted in neighborhoods, not city government (44:26).

You can read a writeup of this episode on our website and at The Forge.

Please fill out our Season One Listener Survey to help shape Season Two!

AJ Williams is Durham Beyond Policing’s Co-Director of People & Organizing. His political work has included bailing out Black women, femmes, and gender non-conforming caretakers, striving to end the cash bail system and pre-trial detention with Southerners on New Ground (SONG); and organizing with BYP100 to address gender-based violence and interpersonal harm. In 2021, he ran for Durham City Council, Ward 3, as the first trans candidate in the history of the city, on an abolitionist platform. He served two terms as an appointed member of The City of Durham’s Participatory Budgeting Steering Committee and is on the movement board of The Cypress Fund. 

Danielle Purifoy is a Black queer lawyer and geographer at The University of North Carolina at Chapel Hill. Her research focuses on the racial politics and legal dimensions of development in Black towns and communities. She is an alum of Black Youth Project 100 and has been a member of Durham Beyond Policing since 2016. She is the former Race and Place editor of Scalawag a media organization devoted to Southern storytelling, journalism, and the arts.

Support the show

Visit www.trainingforchange.org for workshops and training tools, or to make a donation. Follow us on social media @tfctrains. The Craft of Campaigns podcast is made possible by grassroots donors. We welcome your feedback; if you like these episodes, please consider donating, to keep the show running. This podcast is hosted by Andrew Willis Garcés and produced by Ali Roseberry-Polier.