Craft of Coaching Podcast

"I'm thinking about it," your clients tell you. "I just need a little more time to make a decision." Yet they're not moving from insight to action, and as a coach you can see the risk (and hear the convenient excuses. We all like to tell ourselves, when we have trouble deciding, that "just a little more time" would make all the difference. It allows us to feel like we're doing something to move forward even as some other part of us knows, deep down, that this is just a delay tactic (forgetting that not deciding is also its own decision). 

If your clients (or you!) have trouble making decisions this is the podcast especially for you. I'm getting into the lie that we all believe that allows us to delay, how to help clients determine the signs that a decision is calling to them, and the essential coaching question to ask your clients (or yourself) for clarity about whether more time is really needed.

Coaching + Courage + Community = CLCC. 

We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from around the world. The first life you change? It'll be your own. We're the Credentialed Life Coach Collective, or CLCC, and we're here to give you a powerful coaching skill-set mixed with profound personal and professional growth.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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You want to become a coach. You’ve wanted it for a long time. But you already have a full-time job, people who count on you, and an energy tank that’s running on fumes by Thursday. So how do you add one more thing without breaking?

That’s the fear we’re naming head-on, because it comes up constantly from CLCC participants, new coaches, and private clients alike. Building a business while working full time is real work, and the tired part of you isn’t wrong. But tired and drained aren’t always the same thing.

We get practical with this episode--offering real solutions for building, not just "believe in yourself" or "just hire someone". There’s the four-hour marketing block that lets you batch and schedule content around a salaried job. There’s seeing clients on lunch hours. There’s the one-week-on, one-week-off session schedule that builds in breathing room. And there’s blocking time for non-negotiables and cutting the small decisions that quietly eat your energy. I also share the moment a friend called me in on my story that “I’m just not an organized person,” and how studying time management changed far more than my business.

If you’ve been waiting for time to appear before you start, let this episode show you what building a business while working full time looks like when you take charge of your time instead. It also makes the case that the build itself may be one of the best growth experiences you’ll ever have.

Coaching + Courage + Community = CLCC. 

We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from around the world. The first life you change? It'll be your own. We're the Credentialed Life Coach Collective, or CLCC, and we're here to give you a powerful coaching skill-set mixed with profound personal and professional growth.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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“Coaches are just people who couldn’t hack it as therapists.” That comment, posted as a therapist’s take on the coaching industry, is where this podcast starts.

Here’s what most people don’t know: years into my coaching career, I applied to an accredited MFT program, got in, and was passing my classes. Then I walked away. We’re talking about why becoming a coach instead of a therapist was the right decision for me, and what that choice actually came down to. That includes the burnout I saw in therapists further down the path, years of debt and clinical hours before earning a living, the reality of insurance billing, and classrooms full of theory with almost no hands-on practice.

This isn’t a coaching-versus-therapy fight. Therapists and social workers do essential work, and I say that directly. Instead, it’s an honest look at fit, scope of practice, and trade-offs. 

If you’re weighing becoming a coach instead of a therapist, or you’re a new coach measuring yourself against everyone else in the industry, let this episode help you keep your eyes on your own paper and bet on yourself.

Coaching + Courage + Community = CLCC. 

We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from around the world. The first life you change? It'll be your own. We're the Credentialed Life Coach Collective, or CLCC, and we're here to give you a powerful coaching skill-set mixed with profound personal and professional growth.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

Social:

LinkedIn 

Evaluating your coaching niche isn't something most coaches build into their business practice — and that's exactly how coaches end up years into work that feels increasingly misaligned, without quite knowing how it got that way. The niche that made sense when you started isn't always the niche that makes sense now. Markets shift. You grow. What you're most equipped to help with changes. And sometimes the work just stops feeling alive.

In this episode, we're breaking down how to evaluate whether your niche is still working — for your clients, for your business, and for you. We're covering how to tell the difference between a niche that needs a minor recalibration and one that needs a genuine pivot, how to make adjustments without confusing your audience or dismantling what's actually working, and the internal signals that tell you something needs to change before the external signals do.

This is not about chasing trends or rebranding because something shiny caught your attention. It's about building the kind of honest, ongoing relationship with your business that lets you evolve with intention rather than desperation. If you've been coaching for a few years and something feels off — or almost off — this episode is for you.

Coaching + Courage + Community = CLCC. 

We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from around the world. The first life you change? It'll be your own. We're the Credentialed Life Coach Collective, or CLCC, and we're here to give you a powerful coaching skill-set mixed with profound personal and professional growth.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

Social:

LinkedIn 

Coaching clients who want advice is one of the trickiest dynamics you'll face in your practice — and it happens more than most coaches expect. A client shows up ready for a three-step plan, a guarantee, or a direct answer to "just tell me what to do." They're not being difficult. They're exhausted, overwhelmed, and running a very human script that says: if I'm motivated enough, I should be able to get fast results.

But when a coach slips into advice-giving to meet that urgency — even with the best intentions — something quietly breaks down in the coaching container. The client becomes dependent on you for answers, the deeper work gets bypassed, and when those quick fixes don't hold, everyone ends up doubting themselves.

In this episode of The Craft of Coaching, we're breaking down why the quick-fix mentality is so culturally baked-in, what actually happens when you cave to it, and the exact language you can use to recenter the coaching relationship without dismissing what your client is feeling.

If you've ever felt the pull to prove your value by handing over answers, this one is for you. We're talking about how to hold the depth of your work, honor a client's real desire for change, and know when the coaching just might not be the right fit — and how to say so.

Coaching + Courage + Community = CLCC. 

We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from around the world. The first life you change? It'll be your own. We're the Credentialed Life Coach Collective, or CLCC, and we're here to give you a powerful coaching skill-set mixed with profound personal and professional growth.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

Social:

LinkedIn 

High-achieving coaching clients often look like they have it all together. They hit the goals. They manage the teams. They check every box. But under the surface? They're lost, burned out, or questioning everything. In this episode of the Craft of Coaching, we're pulling back the curtain on what it means to coach the "successful but stuck" client—the ones who look fine on the outside but are quietly unraveling inside.

We'll explore how perfectionism, achievement-based identity, and internalized pressure impact your clients' ability to be vulnerable and actually engage in change. You'll learn what to listen for, what to not assume, and how to challenge these clients in a way that doesn't trigger shame or shutdown.

We'll also dive into:

• Why "they seem fine" is the wrong metric
• The hidden grief that often accompanies success
• How to help high achievers redefine what enough looks like
• Tools for creating safety and stretching your client

If you work with professionals, leaders, or entrepreneurs, this is the episode that will change how you see your "star" clients forever.

Tune in now to get actionable strategies to support clients who don't need another goal—they need a different way of being.

Coaching + Courage + Community = CLCC. 

We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from around the world. The first life you change? It'll be your own. We're the Credentialed Life Coach Collective, or CLCC, and we're here to give you a powerful coaching skill-set mixed with profound personal and professional growth.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

Social:

LinkedIn 

A content creation system for coaches doesn't have to be complicated — but it does have to exist. Because the coaches who show up consistently with content are almost never the ones with the most time or the most inspiration. They're the ones who stopped relying on both.

In this episode, we're breaking down why content is the first thing to disappear when motivation dips or life gets busy — and why that pattern, left unaddressed, quietly undermines the long-term health of a coaching business. We're covering what a simple, sustainable content system actually looks like for coaches who have limited time, limited team, and a low tolerance for elaborate workflows that fall apart by week three.

This is a practical episode. We're getting into batching, realistic scheduling, the specific tools that reduce friction, and the mindset shift that makes consistency possible even when inspiration is nowhere to be found. We're also covering the inner work piece — because for most coaches, inconsistent content isn't a time management problem. It's a visibility problem. And those require completely different solutions.

If you've restarted your content plan more than twice, this episode is for you.

Coaching + Courage + Community = CLCC. 

We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from around the world. The first life you change? It'll be your own. We're the Credentialed Life Coach Collective, or CLCC, and we're here to give you a powerful coaching skill-set mixed with profound personal and professional growth.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

Social:

LinkedIn 

Most time management advice for coaches assumes your life stays predictable. 

--> It doesn't. 

In this episode, we're breaking down the time management strategies for busy life coaches that actually hold up when things go sideways — not the productivity hacks that work fine until they don't. Let's go through 4 practical systems that aren't about doing more, but instead builds a coaching business that can flex when your life does—because it will. 

If you've ever felt like your business only works when everything else in your life is going right, this episode is for you.

Coaching + Courage + Community = CLCC. 

We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from around the world. The first life you change? It'll be your own. We're the Credentialed Life Coach Collective, or CLCC, and we're here to give you a powerful coaching skill-set mixed with profound personal and professional growth.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

Social:

LinkedIn 

It's exceedingly common for coaches to finish coach training, go all-in on building a business, and then...something happens. A loss, a partner's unexpected layoff, an illness, or burnout from trying to hard to make the business happen. The coach takes a step back, thinking it's just a pause--and then it's longer. The thought of returning feels awkward. So how do you come back to your coaching business after a break?

That's exactly what we're exploring in today's episode, where we talk about not just the actions to take but the mentality to adopt when you're wanting to come back to coaching, especially after you've navigated a difficult life experience. It's okay to have taken a step back--and it's also okay, and very doable, to return to coaching and create the work from a different place.

Coaching + Courage + Community = CLCC. 

We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from around the world. The first life you change? It'll be your own. We're the Credentialed Life Coach Collective, or CLCC, and we're here to give you a powerful coaching skill-set mixed with profound personal and professional growth.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

Social:

LinkedIn 

At some point, we all face loss--which means that at some point, you'll have coaching clients who are facing grief and loss. Because grief and loss experiences can vary so significantly from person to person, it's important that life coaches understand the terrain that their clients are walking through and best practices to help clients navigate grief and loss while the coach maintains an ethical stance within the scope of coaching.

That's exactly what we're getting into in today's episode--with a personal lens, as I (host Kate Swoboda) am navigating the recent loss of my father and experiencing this from both sides.

What are the "weird" things about grief that come up? How can life coaches best support clients through grieving without pathologizing it? Let's dig in.

Coaching + Courage + Community = CLCC. 

We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from around the world. The first life you change? It'll be your own. We're the Credentialed Life Coach Collective, or CLCC, and we're here to give you a powerful coaching skill-set mixed with profound personal and professional growth.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

Social:

LinkedIn