If you've been stressing about finding your coaching niche, you're not alone. Many new coaches feel pressure to define exactly who they serve and how—before they’ve even fully developed their coaching voice. In this episode of The Craft of Coaching podcast, we explore a different approach to finding your coaching niche—one that’s grounded in curiosity, experimentation, and trusting the process.

Instead of locking yourself into a niche too early, we’ll talk about why it’s actually more powerful to stay open while you build your skills and confidence. You’ll learn how to recognize the signs of a niche that fits, how to avoid choosing a niche based on fear or trends, and why your most aligned clients often emerge after you’ve done the deeper work on yourself.

We’ll also share the mindset shifts that help you coach more freely—whether you’re focused on career transitions, personal growth, or something totally outside the mainstream. Finding your coaching niche isn’t about getting it perfect—it’s about letting your work evolve alongside you.

Coaching + Courage + Community = CLCC.

We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from around the world. The first life you change? It'll be your own. We're the Certified Life Coach Collective, or CLCC, and we're here to give you a powerful coaching skill-set mixed with profound personal and professional growth.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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If you've coached for more than five minutes, you've probably heard a version of this:
 “I know what I should be doing… I just don’t do it.”

In this episode of The Craft of Coaching, we’re diving into the art (and science) of helping clients actually change their habits. Because knowing what you want to change is one thing—but sticking with that change? That’s where most people get stuck.

We’ll explore what gets in the way of habit change and how to support clients in creating sustainable shifts—without relying on willpower or perfectionism. I’ll share practical coaching strategies that help clients understand the why behind their habits, identify what’s keeping them stuck, and design new behaviors that actually fit their lives.

We’ll also talk about how to gently disrupt all-or-nothing thinking, how to work with resistance when it shows up (because it always does), and how to anchor new habits in deeper values and motivations.

This episode is full of real talk and actionable tools you can bring into your sessions right away—so you can support clients in making meaningful, lasting changes that go beyond just checking boxes.

Coaching + Courage + Community = CLCC.

We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from around the world. The first life you change? It'll be your own. We're the Certified Life Coach Collective, or CLCC, and we're here to give you a powerful coaching skill-set mixed with profound personal and professional growth.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Group coaching can be one of the most powerful—and profitable—ways to support clients. But if you’ve only ever worked one-on-one, the idea of running a group can feel… intimidating. How do you create a safe space for multiple people at once? How do you balance structure with spontaneity? And what if someone dominates the conversation—or says nothing at all?

In this episode of The Craft of Coaching, we’re talking all about how to confidently run group coaching sessions. I walk you through the key elements that make group coaching work: from setting expectations and creating group agreements, to designing sessions that serve both individual insight and collective momentum.

We’ll also cover practical strategies for handling common challenges—like managing different personalities, navigating emotional moments, and keeping the group focused without feeling overly rigid or scripted.

Whether you're thinking about adding group coaching to your offerings or want to improve your facilitation skills, this episode gives you the foundation for creating transformational group experiences that feel dynamic, grounded, and truly connected.

Because when done well? Group coaching isn’t just efficient—it’s expansive for everyone involved.

Coaching + Courage + Community = CLCC.

We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from around the world. The first life you change? It'll be your own. We're the Certified Life Coach Collective, or CLCC, and we're here to give you a powerful coaching skill-set mixed with profound personal and professional growth.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Let’s talk about ethics—because being a great coach isn’t just about asking powerful questions or helping people set goals. It’s also about showing up with integrity, honoring boundaries, and knowing how to navigate the messy, complex moments that inevitably arise when you’re doing deep work with others.

In this episode of The Craft of Coaching, we’re exploring the ethical side of coaching. What does it mean to “stay in your lane” as a coach? How do you recognize when something is outside your scope? What are the common ethical pitfalls new coaches often overlook—and how can you avoid them?

We’ll talk about how to handle situations like emotional intensity in sessions, a client asking for advice, or when you suspect coaching may not be what someone actually needs. I’ll also share why ethical grounding isn’t about rigid rules—it’s about being in right relationship with your clients and your own role.

If you care about coaching as a craft—something that calls for discernment, compassion, and professionalism—this episode is for you. Let’s root your practice in clarity and care, so you can serve others with confidence and integrity.

Coaching + Courage + Community = CLCC.

We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from around the world. The first life you change? It'll be your own. We're the Certified Life Coach Collective, or CLCC, and we're here to give you a powerful coaching skill-set mixed with profound personal and professional growth.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

Social:

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If you’re thinking about becoming a life coach, one of the first questions that probably comes up is: Do I need a certification? It’s a good question—and one that doesn’t have a one-size-fits-all answer.

In this episode of The Craft of Coaching, I explore the nuanced truth about coach certification. I break down the difference between legally required credentials (spoiler: there aren’t any in most places), what clients actually care about when hiring a coach, and how to determine whether certification is the right next step for you.

We’ll look at when certification is worth the time, money, and effort—and when it might not be necessary, depending on your goals. I also offer my perspective on how certification supports the craft of coaching itself, beyond just professional credibility.

This episode is designed to help you make an informed, empowered decision—whether you're still exploring coaching as a possibility or trying to figure out which training path makes the most sense for your future.

Because at the end of the day, becoming a great coach isn’t about checking boxes. It’s about integrity, skill, and a deep commitment to doing transformational work.

Coaching + Courage + Community = CLCC.

We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from around the world. The first life you change? It'll be your own. We're the Certified Life Coach Collective, or CLCC, and we're here to give you a powerful coaching skill-set mixed with profound personal and professional growth.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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LinkedIn

Let’s talk numbers. In this episode of The Craft of Coaching, we’re diving into one of the most common questions aspiring coaches ask: What do life coaches actually earn?

Whether you're thinking about coaching as a side gig, a bridge into more meaningful work, or a full-time business, it's important to understand the financial landscape. But here’s the truth: the answer isn’t as simple as a single number. Average salary data for coaches varies widely depending on experience, business model, niche, location, and how you choose to structure your practice.

In this episode, I break down what the research says about average coach income and the factors that influence those numbers. We’ll explore how new coaches typically get started, what income looks like in the early stages, and how successful coaches grow their earnings over time.

You’ll also hear some of my own thoughts on what it really takes to make a sustainable income as a coach—and why focusing on impact and alignment can ultimately lead to greater income than chasing the numbers alone.

Coaching + Courage + Community = CLCC.

We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from around the world. The first life you change? It'll be your own. We're the Certified Life Coach Collective, or CLCC, and we're here to give you a powerful coaching skill-set mixed with profound personal and professional growth.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

Social:

LinkedIn

How do you stay committed to coaching through life’s twists and turns? In this episode of The Craft of Coaching, I talk with Paula Jenkins—coach, podcast host, and graduate of the Certified Life Coach Credential Program—about navigating the long game of a coaching career. 

Paula shares how she’s stayed grounded through career pivots, personal challenges, and evolving passions while continuing to serve clients with heart. 

We explore the role of creativity, resilience, and self-trust in building a coaching practice that can grow and change with you. If you’re in it for the long haul, this conversation will remind you why it’s worth it.

Coaching + Courage + Community = CLCC.

We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from around the world. The first life you change? It'll be your own. We're the Certified Life Coach Collective, or CLCC, and we're here to give you a powerful coaching skill-set mixed with profound personal and professional growth.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

Social:

LinkedIn

What happens when you bring radical self-kindness into your coaching—and your business? In this episode of The Craft of Coaching, I sit down with Lara Heacock, a leadership coach and graduate of the Certified Life Coach Credential Program, to talk about how she’s built a practice rooted in compassion, clarity, and real-world impact. Lara shares how she balances coaching with a corporate role, the importance of boundaries, and why kindness is a powerful business strategy. 

If you’re wondering how to grow a coaching practice without burnout—or bending yourself out of shape—Lara’s grounded, heart-centered approach is exactly what you need to hear.

Coaching + Courage + Community = CLCC.

We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from around the world. The first life you change? It'll be your own. We're the Certified Life Coach Collective, or CLCC, and we're here to give you a powerful coaching skill-set mixed with profound personal and professional growth.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

Social:

LinkedIn

What does it look like to build a coaching practice that reflects your life stage, values, and voice? In this episode of The Craft of Coaching, I talk with Liz Applegate, a Certified Life Coach Credential Program graduate, about how she’s created a coaching business that feels true to who she is—midlife, thriving, and deeply committed to helping others navigate change. 

We explore how Liz found clarity on her niche, built confidence as a coach, and embraced imperfect action along the way. Her story is a testament to what’s possible when you lead with authenticity and trust your unique path into coaching.

Coaching + Courage + Community = CLCC.

We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from around the world. The first life you change? It'll be your own. We're the Certified Life Coach Collective, or CLCC, and we're here to give you a powerful coaching skill-set mixed with profound personal and professional growth.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

Social:

LinkedIn

What does it really take to trust your path as a coach—even when it feels uncertain? In this episode of The Craft of Coaching, I talk with Julie Houghton, a graduate of the Certified Life Coach Credential (CLCC) Program, about her journey into coaching and the courage it took to claim her identity as a coach. 

Julie shares how she moved through imposter syndrome, found her voice, and began working with clients in a way that felt grounded and real. If you’ve ever questioned whether you’re “ready,” Julie’s story offers encouragement, honesty, and a powerful reminder: you don’t have to wait to begin.

Coaching + Courage + Community = CLCC.

We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from around the world. The first life you change? It'll be your own. We're the Certified Life Coach Collective, or CLCC, and we're here to give you a powerful coaching skill-set mixed with profound personal and professional growth.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

Social:

LinkedIn