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Craft Proposals That Make You the Obvious Choice * Mickey Anderson * BCWA S8:E08
Discover the surprising marketing strategy that small cleaning companies are overlooking—and it's not what you think.
With just one simple tweak, you can transform your business and stand out in competitive markets.
Want to know the secret?
Stay tuned to find out how to make marketing work without breaking the bank.
Mickey Anderson, a seasoned marketing expert from Canada, is no stranger to the world of B2B service providers, including the cleaning industry.
With a knack for sprinkling marketing guidance to help companies close more deals, gain more clients, and keep them longer, Mickey's insights are invaluable for those navigating the competitive market of commercial cleaning.
With a focus on market differentiation and winning big contracts, Mickey's expertise in niche marketing and client targeting is sure to provide actionable strategies for small cleaning companies looking to carve out their unique space in the industry.
You can find Mickey at: https://www.heymickeyanderson.com/
Want to join the next Master Trainer Workshop? Follow this link!
https://academyofcleaning.com/master-trainer-workshop
The key moments in this episode are:
00:00:00 - Finding Your Niche
00:01:15 - The Power of Niching Down
00:03:30 - Overcoming Competition
00:07:43 - Niche Marketing Strategies
00:11:53 - The 90-Day Campaign
00:13:53 - Funnel Marketing Approach
00:16:26 - Customer Interviews for Marketing Ideas
00:17:22 - Proposal Strategy
00:23:57 - Website Comparison Chart
00:26:12 - Importance of Taking Action in Marketing
00:26:41 - Starting Small and Making Progress
00:27:35 - Accessing Valuable Information
00:28:08 - Upcoming Masterclass and Marketing Opportunities
00:28:32 - Conclusion and Next Steps
WEBSITES
==================================
ROCK STARS OF CLEANING: https://rockstarsofcleaning.com/
ACADEMY OF CLEANING EXCELLENCE: https://academyofcleaning.com/
SOCIAL ============================
PODCAST: https://beyondcleanwithace.podbean.com/
FACEBOOK: https://www.facebook.com/AcademyofCle...
TWITTER: https://twitter.com/rockstarsclean
INSTAGRAM: https://www.instagram.com/academyofcl...
TIKTOK: https://www.tiktok.com/@academyofclea...
============================
#safe #healthy #cleaning #academyofclean #rockstarsofcleaning
View all episodes
By David Thompson
5
55 ratings
Discover the surprising marketing strategy that small cleaning companies are overlooking—and it's not what you think.
With just one simple tweak, you can transform your business and stand out in competitive markets.
Want to know the secret?
Stay tuned to find out how to make marketing work without breaking the bank.
Mickey Anderson, a seasoned marketing expert from Canada, is no stranger to the world of B2B service providers, including the cleaning industry.
With a knack for sprinkling marketing guidance to help companies close more deals, gain more clients, and keep them longer, Mickey's insights are invaluable for those navigating the competitive market of commercial cleaning.
With a focus on market differentiation and winning big contracts, Mickey's expertise in niche marketing and client targeting is sure to provide actionable strategies for small cleaning companies looking to carve out their unique space in the industry.
You can find Mickey at: https://www.heymickeyanderson.com/
Want to join the next Master Trainer Workshop? Follow this link!
https://academyofcleaning.com/master-trainer-workshop
The key moments in this episode are:
00:00:00 - Finding Your Niche
00:01:15 - The Power of Niching Down
00:03:30 - Overcoming Competition
00:07:43 - Niche Marketing Strategies
00:11:53 - The 90-Day Campaign
00:13:53 - Funnel Marketing Approach
00:16:26 - Customer Interviews for Marketing Ideas
00:17:22 - Proposal Strategy
00:23:57 - Website Comparison Chart
00:26:12 - Importance of Taking Action in Marketing
00:26:41 - Starting Small and Making Progress
00:27:35 - Accessing Valuable Information
00:28:08 - Upcoming Masterclass and Marketing Opportunities
00:28:32 - Conclusion and Next Steps
WEBSITES
==================================
ROCK STARS OF CLEANING: https://rockstarsofcleaning.com/
ACADEMY OF CLEANING EXCELLENCE: https://academyofcleaning.com/
SOCIAL ============================
PODCAST: https://beyondcleanwithace.podbean.com/
FACEBOOK: https://www.facebook.com/AcademyofCle...
TWITTER: https://twitter.com/rockstarsclean
INSTAGRAM: https://www.instagram.com/academyofcl...
TIKTOK: https://www.tiktok.com/@academyofclea...
============================
#safe #healthy #cleaning #academyofclean #rockstarsofcleaning
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