Crafted Connections

Crafted Connections

By Katelyn CalhounBusinessEntrepreneurshipMarketing
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Crafted Connections episodes

  • EP 69: SOLO - When the Thing You Built Falls Apart

    Episode 69 - SOLO - When the Thing You Built Falls Apart
    Hosted by Katelyn Calhoun

    What do you do when the thing you built your whole identity around falls apart?

    The burnout series officially starts today, and I'm going first. This is my most recent story of burnout. I say "most recent" on purpose, because I'm a full-throttle kind of person and I'm not going to pretend it won't happen again. It's the story of Teardrop Pictures, the business I started in 2016 and poured everything into, and the season where I tried to grow it faster than it could hold.

    This one's a little heavier. I talk about chasing a seven-figure business on a timeline I picked up from a podcast, assembling a team I'm still proud of, and then having to let them go. But mostly it's about the moment when nothing fit anymore and I had no idea what to do next... and the fact that I kept waking up anyway.

    In this episode, we talk about:

    • Building my business one coffee chat at a time in Indianapolis
    • The 2020 online business boom, and getting caught between two very different "this is how it's done" worlds
    • Setting a seven-figures-in-three-years goal that my actual numbers never supported
    • Having three coaches at once (and why more input isn't the same as more progress)
    • The magic of a first hire who was chasing down unpaid invoices by week two
    • Hiring three people in under six months, and a business that wasn't built to carry that weight
    • Letting go of all three in the summer of 2023
    • Six figures of debt, a lost of most the business income, and the question of how you even begin to rebuild

    A few moments that stood out:

    • Realizing I was doing to my business exactly what diet culture had me doing in my twenties: trying to follow every rule at once
    • Twenty-seven people applied to work for something I built. I'm still proud of that, even knowing how it ended.
    • The week I let my team go, my power went out for almost a week. A text that said "I just want you to have your power back" landed in a way the sender never intended.
    • Feeling like years of good work and relationships had been erased by a few months of falling apart

    If you're in your own valley right now, or you've been in one and never quite said it out loud, I hope this one keeps you company. You don't have to know the whole way out. You just have to keep waking up and trying.

    Next week, I'm sitting down with a mentor of mine to talk about her own business stories, and how this is a season so many of us move through.

    P.S. If your videos are stuck in your camera roll, head over to @calhounedits for quick editing tutorials, or book a free 30-minute consult here: [link]

    Community Co-Working Monthly Kick-Off
    Start the month with me! Once a month, we get together on Zoom to review the past month, set intentions for the next, and work on something that matters. Quiet focus, community, and accountability to keep the momentum going all month long. It's free. It's monthly. πŸ‘‰ Sign Up!

    Need Help Clarifying Your Story?
    Story Strategy Sessions are designed to help you uncover your narrative, refine your messaging, and build a visibility strategy that actually feels like you.

    πŸŽ₯ Book your session: HERE

    Join the Conversation
    πŸ“² Send a DM on Instagram: @CraftedConnectionsPod

    Crafted Connections is produced by Calhoun Creative Consulting, a strategic storytelling firm helping people and brands tell stories that resonate.

    🌟 Subscribe and don’t miss an episode. Keep creating. Keep connecting.

    ...
    25 min
  • EP 68: SOLO - We're Back!

    Episode 68: SOLO - We're Back!
    Hosted by Katelyn Calhoun
    We're back! After a summer away, Crafted Connections returns, and it feels good to be here.
    I stepped away in July because I was chasing Thursdays… producing every week without ever stopping to ask what this show was really about. When people asked me, I couldn't explain it. So I gave myself Q3 off, leaned into another Slow Girl Summer, and let the answer find me.

    In this episode, I'm walking you through why I took the break, what the summer actually looked like, what you can expect from the show now, and a first look at the series starting next week. It's the story of the hardest experience of my working life, and I'm finally ready to tell it.

    We talk about:

    • Why I stepped away, and what a produce-produce-produce mindset was costing me
    • Slow Girl Summer, round two: back deck mornings, 10-to-3 workdays, and long run-walks in the park
    • Why I didn't need a result at the end, just a fuller cup
    • What Crafted Connections is now: creativity, business, and the very human process of building a life around the work you love
    • Why failure and the in-between belong in these conversations too
    • A first look at the fall burnout series, and why recovery is the real question

    A few moments that stood out:

    • Realizing I couldn't explain my own podcast… and that the fix wasn't more brainstorming, it was space and time
    • Getting a little obsessed with a cormorant swimming half in, half out of the water, and wondering if it's the subject of my next documentary
    • We all know how burnout happens. How we come back from it is the question I've been carrying for three years.

    Before next week, sit with this for a minute. Where have you been feeling a little burnt out? And what would your own recap of this summer look like? We're going to dig in together.

    P.S. If your videos are stuck in your camera roll, head over to @calhounedits for quick editing tutorials, or book a free 30-minute consult here: [link]

    Community Co-Working Monthly Kick-Off
    Start the month with me! Once a month, we get together on Zoom to review the past month, set intentions for the next, and work on something that matters. Quiet focus, community, and accountability to keep the momentum going all month long. It's free. It's monthly. πŸ‘‰ Sign Up!

    Need Help Clarifying Your Story?
    Story Strategy Sessions are designed to help you uncover your narrative, refine your messaging, and build a visibility strategy that actually feels like you.

    πŸŽ₯ Book your session: HERE

    Join the Conversation
    πŸ“² Send a DM on Instagram: @CraftedConnectionsPod

    Crafted Connections is produced by Calhoun Creative Consulting, a strategic storytelling firm helping people and brands tell stories that resonate.

    🌟 Subscribe and don’t miss an episode. Keep creating. Keep connecting.

    ...
    11 min
  • BONUS EP! - We're Taking the Summer Off

    BONUS Episode! - We're Taking the Summer Off (Back October 1st)Β 

    Hosted by Katelyn CalhounΒ 

    Short and even sweeter this week: I'm taking a summer break from the podcast. After Slow Girl Summer aired, I kept thinking about it. What if I actually gave her a run for her money?Β 

    Pausing the podcast felt like the perfect way to do that. I love this show. I love getting on the mic, asking questions, hitting people up to be guests. And I've also spent a year and some change chasing that Thursday 7 AM deadline. It's time for a little breather.Β 

    After more than a year of interviews and solo episodes, I want to step back, look at everything I've made, and come back with a clearer, more defined mission. The original plan for this podcast was to reignite my creativity and it frickin worked, y'all. Now I want it to have even more purpose behind it.Β 

    I'll be back β€” October 1st, just in time for Q4Β 

    If you've been listening for a while, or you're pressing play for the very first time...thank you. Truly. Your support means everything, and I can't wait to come back this fall with some really thoughtful episodes and some really cool people.Β 

    Subscribe so the October return lands right in your feed, and come hang with me on Instagram @CraftedConnectionsPod in the meantime.Β 

    Have a wonderful Slow Girl Summer.

    P.S. If your videos are stuck in your camera roll, head over to @calhounedits for quick editing tutorials, or book a free 30-minute consult here: [link]

    Community Co-Working Monthly Kick-Off
    Start the month with me! Once a month, we get together on Zoom to review the past month, set intentions for the next, and work on something that matters. Quiet focus, community, and accountability to keep the momentum going all month long. It's free. It's monthly. πŸ‘‰ Sign Up!

    Need Help Clarifying Your Story?
    Story Strategy Sessions are designed to help you uncover your narrative, refine your messaging, and build a visibility strategy that actually feels like you.

    πŸŽ₯ Book your session: HERE

    Join the Conversation
    πŸ“² Send a DM on Instagram: @CraftedConnectionsPod

    Crafted Connections is produced by Calhoun Creative Consulting, a strategic storytelling firm helping people and brands tell stories that resonate.

    🌟 Subscribe and don’t miss an episode. Keep creating. Keep connecting.

    ...
    5 min
  • EP 67: SOLO - Bring Back Slow Girl Summer

    Episode 67: SOLO - Bring Back Slow Girl Summer

    Hosted by Katelyn Calhoun

    A year ago, I set an intention for a Slow Girl Summer and I shared it with you publicly. I had no idea it would become my most downloaded solo episode. But here we are, a summer later, and I'm thinking about it all over again.

    In this episode, I'm replaying that original Slow Girl Summer episode in full, and then coming back to share how the last year actually went and what I'm doing differently heading into summer 2026.

    Because here's what I've learned: intention doesn't mean perfection. It means iteration. And the fact that I can look back at last summer and say "it was better" feels dang good.

    IN THIS EPISODE, WE TALK ABOUT:
    - The original Slow Girl Summer intention: what it meant, why it resonated, and why I needed it
    - The difference between setting goals and setting intentions
    - What "intentional and aspirational" actually looks like in practice (and in real life, not just in the journal)
    - The old pattern of working 12+ hour days and how I've genuinely started to let go of it
    - Three gentle practices I'm bringing into summer 2026: considering ROI (not just financially), receiving support, and letting myself get lost in the work
    - Letting creativity run without spending all your energy worrying about whether it will work out
    - Life on the boat and the significance of slow mornings on our back deck

    A FEW MOMENTS THAT STOOD OUT:
    - "Slow Girl Summer is both intentional and aspirational." That line from my journal still gets me. Room to grow, not a standard to meet.
    - The Latin test story: I've been postponing joy in service of productivity since high school.Β 
    - Receiving support is its own skill. Whether it's letting Phil handle the boat projects, or finally sending a voice note to a friend asking for support.

    If you've been waiting for a sign to slow down this summer, this one's for you.

    P.S. If your videos are stuck in your camera roll, head over to @calhounedits for quick editing tutorials, or book a free 30-minute consult here: [link]

    Community Co-Working Monthly Kick-Off
    Start the month with me! Once a month, we get together on Zoom to review the past month, set intentions for the next, and work on something that matters. Quiet focus, community, and accountability to keep the momentum going all month long. It's free. It's monthly. πŸ‘‰ Sign Up!

    Need Help Clarifying Your Story?
    Story Strategy Sessions are designed to help you uncover your narrative, refine your messaging, and build a visibility strategy that actually feels like you.

    πŸŽ₯ Book your session: HERE

    Join the Conversation
    πŸ“² Send a DM on Instagram: @CraftedConnectionsPod

    Crafted Connections is produced by Calhoun Creative Consulting, a strategic storytelling firm helping people and brands tell stories that resonate.

    🌟 Subscribe and don’t miss an episode. Keep creating. Keep connecting.

    ...
    23 min
  • EP 66: Why You're Already Braver Than You Think with Julie Kratz

    Episode 66: Why You're Already Braver Than You Think with Julie Kratz

    Hosted by Katelyn Calhoun

    This one digs deep into my entrepreneurial origin story. Julie Kratz, founder of Next Pivot Point and a thoughtful voice on allyship and inclusive leadership, has been in my life for over 10 years. She ran a goal-setting workshop in January 2016 that set me on the path to working for myself. So getting to sit across from her (virtually) and dig into both our journeys was simply magnificent.

    We talk all about pivot points. Julie is someone who has lived this work, not just taught it, and that comes through in every single thing she says. This conversation goes deep on what it means to be an ally and why mid-career feels so heavy for so many women right now.

    IN THIS EPISODE, WE TALK ABOUT:

    - How one workshop in 2016 helped shift the trajectory of my career (and why it still resonates a decade later)

    - Julie's own pivot from corporate America to building Next Pivot Point and what prompted it

    - What is the definition of "ally" from Julie's experience and expertise

    - The mid-career reckoning so many women are hitting and "what's next?"

    - The connection between relationships, belonging, and happiness (backed by real research)

    A FEW MOMENTS THAT STOOD OUT:

    - "What's happening on your very best days?" - Julie's reminds us that the right reflection questions are often the simplest ones

    - The sunk cost conversation

    - The honest admission that she doesn't know exactly what her next pivot is yet and how that feels like a relief to hear


    If this episode landed for you, send it to someone who's been in a pivot point lately. Or someone who's helped you through one. That feels like the right move.

    Connect with Julie:

    LinkedIn: Julie Kratz

    Newsletter + free allyship starter kit: nextpivotpoint.com

    P.S. If your videos are stuck in your camera roll, head over to @calhounedits for quick editing tutorials, or book a free 30-minute consult here: [link]

    Community Co-Working Monthly Kick-Off
    Start the month with me! Once a month, we get together on Zoom to review the past month, set intentions for the next, and work on something that matters. Quiet focus, community, and accountability to keep the momentum going all month long. It's free. It's monthly. πŸ‘‰ Sign Up!

    Need Help Clarifying Your Story?
    Story Strategy Sessions are designed to help you uncover your narrative, refine your messaging, and build a visibility strategy that actually feels like you.

    πŸŽ₯ Book your session: HERE

    Join the Conversation
    πŸ“² Send a DM on Instagram: @CraftedConnectionsPod

    Crafted Connections is produced by Calhoun Creative Consulting, a strategic storytelling firm helping people and brands tell stories that resonate.

    🌟 Subscribe and don’t miss an episode. Keep creating. Keep connecting.

    ...
    47 min
  • EP 65: SOLO - Is This Garbage? On Trusting Your Creative Process

    Episode 65: SOLO - Is This Garbage? On Trusting Your Creative Process
    Hosted by Katelyn Calhoun

    A few weeks ago, I was standing in the woods in the middle of a dream project, completely convinced it was going to be garbage. I recorded a voice note to myself. I've been thinking about it ever since.

    This episode is a riff on what it feels like to be deep in a creative project when you have no idea how it's going to turn out. And what happens when you look back at the full body of your work and realize: the stuff that didn't land was always the stuff you didn't fully show up for.

    The stuff you gave everything to? It landed. Every time.

    IN THIS EPISODE, WE TALK ABOUT

    • Why the "is this garbage?" feeling is actually a sign you care
    • The pattern I noticed looking back at my whole creative portfolio
    • What it means to give 100% when 40% is all you have
    • Controlling the controllables and genuinely letting go of the rest
    • The Creative Risk Grant project: a silent film, an ensemble, and a week in the woods
    • Why creativity is just getting resourceful with what's in front of you
    • Business ownership as its own creative act

    A FEW MOMENTS THAT STOOD OUT

    • The voice note that started it all - recorded mid-forest, mid-doubt, mid-magic
    • "Ideas from the universe are a gift." Sara Blakely said it. I'm running with it.
    • Robby Hoffman, John Mulaney, and what it feels like when someone puts their neck out for you
    • The Bear's "let it rip" and how a TV show phrase became my whole creative mantra
    • The moment I realized: the times I was disappointed in my work were the times I held back

    If you're in the middle of something right now, take a listen. And let it rip.

    New here? Hit subscribe. And come find us on Instagram at @craftedconnectionspod.

    P.S. If your videos are stuck in your camera roll, head over to @calhounedits for quick editing tutorials, or book a free 30-minute consult here: [link]

    Community Co-Working Monthly Kick-Off
    Start the month with me! Once a month, we get together on Zoom to review the past month, set intentions for the next, and work on something that matters. Quiet focus, community, and accountability to keep the momentum going all month long. It's free. It's monthly. πŸ‘‰ Sign Up!

    Need Help Clarifying Your Story?
    Story Strategy Sessions are designed to help you uncover your narrative, refine your messaging, and build a visibility strategy that actually feels like you.

    πŸŽ₯ Book your session: HERE

    Join the Conversation
    πŸ“² Send a DM on Instagram: @CraftedConnectionsPod

    Crafted Connections is produced by Calhoun Creative Consulting, a strategic storytelling firm helping people and brands tell stories that resonate.

    🌟 Subscribe and don’t miss an episode. Keep creating. Keep connecting.

    ...
    13 min
  • EP 64: Alarm-Clock-Free Living with Nikol Toteva

    Episode 64: Alarm-Clock-Free Living with Nikol Toteva

    Hosted by Katelyn Calhoun

    Some of the best conversations happen when you're not fully prepared for them.

    I'll be honest β€” Nikol was the guest I knew the least going into this episode. We met through Content Club, had crossed paths online, but hadn't really talked. I wasn't on my A-game. We both had too much coffee. And somewhere in the middle of all of that, something just… opened up.

    That's the episode. Not polished. Not perfectly structured. Just two people who didn't know each other very well, finding out pretty quickly that they had a lot in common β€” and letting the conversation go wherever it needed to go.

    Nikol is a fractional chief of staff and virtual assistant who works with international entrepreneurs, managing the complexity behind their businesses and lives. She's lived in Bulgaria, Germany, France, Norway, and Malta. She works without an alarm clock. She once got audited by a government that had no idea what a virtual assistant even was. And she has a phrase β€” "take a coffee by the sea" β€” that I am now adopting as a personal life philosophy.

    This one was so much fun for me. I think it'll be fun for you too.

    In this episode, we talk about:

    • The alarm-clock-free life β€” what it actually looks like, why solopreneurs carry the hustle guilt anyway, and what it means to finally give yourself permission to work on your own terms
    • Leaving corporate not because it was bad, but because it just wasn't you
    • What a fractional chief of staff actually does β€” and why the people who need one most often don't know the role exists yet
    • Living and working across countries: Bulgaria, Germany, France, Norway, Malta β€” and what each place taught her about herself
    • The real behind-the-scenes of a location-independent business: taxes, registrations, and getting audited by a government that can't figure out what you do for a living
    • Why impact feels so different when you're working directly with a person, not inside a machine
    • The moment she and her partner decided to stop moving β€” and why building a home base finally felt like freedom instead of settling

    A few moments that stood out:

    • Early on, Nikol names the fear that most online creators carry quietly: what if I say what I really think and people decide I'm not worth listening to? She didn't just name it β€” she sat with it. That honesty set the tone for everything that followed.
    • The tax audit story. A Bulgarian government official, deeply confused by the concept of a virtual assistant, ends the call completely fascinated β€” wanting to know how she does it, how her clients are in Paris and San Francisco, how it all works from a laptop. It's funny. It's also kind of a love letter to the work she's built.
    • "Take a coffee by the sea." I can't explain why this hit the way it did. But the simplicity of it β€” the idea that sometimes the most productive thing you can do is just go be near water with something warm in your hands fills me with all the joy.
    • The conversation about nomadic life eventually becoming its own kind of exhausting. The moment when constant movement stops feeling like freedom and starts feeling like a second job. And how choosing to stay somewhere can be the most expansive decision you make.

    If this one resonated especially the parts about building a life that fits you even when it doesn't look like the plan, send it to someone who's in that in-between season right now. They'll feel less alone for it.

    And if you're a solopreneur carrying too much on your own, connect with Nikol on LinkedIn. She occasionally opens spots, and having someone genuinely in your corner changes things.

    P.S. If your videos are stuck in your camera roll, head over to @calhounedits for quick editing tutorials, or book a free 30-minute consult here: [link]

    Community Co-Working Monthly Kick-Off
    Start the month with me! Once a month, we get together on Zoom to review the past month, set intentions for the next, and work on something that matters. Quiet focus, community, and accountability to keep the momentum going all month long. It's free. It's monthly. πŸ‘‰ Sign Up!

    Need Help Clarifying Your Story?
    Story Strategy Sessions are designed to help you uncover your narrative, refine your messaging, and build a visibility strategy that actually feels like you.

    πŸŽ₯ Book your session: HERE

    Join the Conversation
    πŸ“² Send a DM on Instagram: @CraftedConnectionsPod

    Crafted Connections is produced by Calhoun Creative Consulting, a strategic storytelling firm helping people and brands tell stories that resonate.

    🌟 Subscribe and don’t miss an episode. Keep creating. Keep connecting.

    ...
    1 hr 8 min
  • EP 63: SOLO - Great Stories Dig into the Unknown

    Episode 63: SOLO - Great Stories Dig into the Unknown

    Hosted by Katelyn Calhoun

    There's this pressure we put on ourselves to have a clean story. A beginning, a middle, an end. Preferably one that makes us look like we had it together the whole time.

    But what if the unknown drives the story? What if the most interesting thing you can share is the part that you don't have it figured out yet?

    In this solo episode, Katelyn gets real about perfectionism and storytelling through something deeply personal: the muddy middle after she and her partner Phil sold their house, moved onto a boat, and to document it all on YouTube. It is a time that is equal parts beautiful and humbling. And what she is actively learning from sitting in that uncertainty. This is something you might need to hear too.

    In this episode, we talk about:

    • Why waiting until your story is "perfect" actually costs you in connection and opportunity
    • The emotional reality of planning a big life adventure (America's Great Loop) and having to pause it on several occasionsΒ 
    • What it felt like to hit publish as a documentary filmmaker telling her own story for the first time
    • Why great stories don't need a tidy ending; they need a strong driving question
    • How Katelyn finally decided to restart her YouTube channel without a resolution to share
    • What happened when she got vulnerable with friends about feeling like she'd "failed" and how it actually deepened those relationships
    • How to start sharing with the raw materials you already have

    A few moments that stood out:

    • A friend's quiet reframe: good storytelling has a strong driving question. Suddenly, all the uncertainty became a narrative instead of a liability.
    • The honest admission that telling even close friends she didn't feel ready felt scary. Then being met with warmth instead of judgment changed something in her
    • A nod to last week's guest Te'Jal, who talked about sitting with your lemons before making lemonade and the quiet hope that 18 months of processing might finally be turning into something worth enjoying

    P.S. If your videos are stuck in your camera roll, head over to @calhounedits for quick editing tutorials, or book a free 30-minute consult here: [link]

    Community Co-Working Monthly Kick-Off
    Start the month with me! Once a month, we get together on Zoom to review the past month, set intentions for the next, and work on something that matters. Quiet focus, community, and accountability to keep the momentum going all month long. It's free. It's monthly. πŸ‘‰ Sign Up!

    Need Help Clarifying Your Story?
    Story Strategy Sessions are designed to help you uncover your narrative, refine your messaging, and build a visibility strategy that actually feels like you.

    πŸŽ₯ Book your session: HERE

    Join the Conversation
    πŸ“² Send a DM on Instagram: @CraftedConnectionsPod

    Crafted Connections is produced by Calhoun Creative Consulting, a strategic storytelling firm helping people and brands tell stories that resonate.

    🌟 Subscribe and don’t miss an episode. Keep creating. Keep connecting.

    ...
    16 min
  • EP 62: Sitting with the Lemons with Te'Jal Cartwright

    Episode 62: Sitting with the Lemons with Te'Jal Cartwright

    Hosted by Katelyn Calhoun

    Te'Jal is the kind of person who makes her corner of the world the best it can be.

    We met a year ago in an improv class at Black Box Improv in Dayton, Ohio. And this episode is made from the energy and fun of Improv: Level One.

    Te'Jal is a story coach, journalist, community builder, mom, soon-to-be wife, and one of the most joy-inducing humans I know. Her work is about getting people to share the stories they've been sitting on. And in this conversation, she shares a few of her own.

    In this episode, we talk about:

    • What it means to build community from the inside out and how Te'Jal's past experiences with isolation became the seed for everything she does
    • Te'Jal's work with LORE, her story coaching business, and what happens when everyday people finally get to tell their story out loud
    • Finding out you were adopted at 19 via a Facebook message from a stranger and what it took to actually feel that
    • The "don't rush the lemonade" philosophy: sitting with your hard stuff before you try to spin it into something useful
    • Growing up in a household where what happens inside stays inside, and how that shapes the way you move through the world
    • Why storytelling isn't just an art form, but a way to heal your family line
    • Te'Jal's grandmother, her deathbed stories, and the inspiration behind LORE's new family history series

    A few moments that stood out:

    • The image of 12-year-old Te'Jal with a suitcase packed, thinking she was moving with her mom β€” and the Saturday morning when her mom hugged her, cried, and left. Te'Jal says she still goes back to that little girl in meditation. Still gives her a hug. Still tells her she's safe.
    • "I cried for like two minutes, and then I moved on." She said it with a laugh. But then she talked about how becoming a mother cracked everything open β€” and all those unfelt feelings came rushing back. Pandora's box, she called it.
    • The lemon metaphor. Count them. Smell them. Peel them. Don't rush to make the lemonade. I'm never letting that one go.
    • Her grandmother spending her final months telling stories β€” and Te'Jal realizing, this should have happened while she was still here. That grief became a mission.

    If this episode hit something in you, send it to someone who needs to hear it too. And if you've been sitting on a story you don't quite know how to tell, check out Te'Jal's work at LORE Storytelling on Instagram @lorestorytelling.Β 

    P.S. If your videos are stuck in your camera roll, head over to @calhounedits for quick editing tutorials, or book a free 30-minute consult here: [link]

    Community Co-Working Monthly Kick-Off
    Start the month with me! Once a month, we get together on Zoom to review the past month, set intentions for the next, and work on something that matters. Quiet focus, community, and accountability to keep the momentum going all month long. It's free. It's monthly. πŸ‘‰ Sign Up!

    Need Help Clarifying Your Story?
    Story Strategy Sessions are designed to help you uncover your narrative, refine your messaging, and build a visibility strategy that actually feels like you.

    πŸŽ₯ Book your session: HERE

    Join the Conversation
    πŸ“² Send a DM on Instagram: @CraftedConnectionsPod

    Crafted Connections is produced by Calhoun Creative Consulting, a strategic storytelling firm helping people and brands tell stories that resonate.

    🌟 Subscribe and don’t miss an episode. Keep creating. Keep connecting.

    ...
    1 hr
  • EP 61: SOLO - Crafting Connection vs. Just Creating Content

    Episode 61: SOLO - Crafting Connection vs. Just Creating ContentΒ 

    There's a word I keep coming back to when I talk about this show: crafted. I define "connection" as intentional, purposeful, and meaningful. And to make that clear I've thoughfully included "crafted" in the title of this pod.

    Lately I've been asking myself whether my own content has actually been living up to that definition. This one is a real-time reckoning. Six months into posting daily mini vlogs on Instagram, something started feeling off. They are falling flat. And when I sat with it, I figured out what was missing: the conversation. The part where it actually becomes a connection. In this episode, I talk about:

    • What connection actually means to me and why I define it as intentional, purposeful, and meaningful (not just a follow or a like)
    • The difference between posting and connecting and how easy it is for one to masquerade as the other
    • How my entire freelance career was built on just a handful of relationships that opened into a whole network
    • Why "post and ghost" is the enemy of real community-building
    • The honest callout from my sister when I launched this podcast and why she wasn't wrong
    • Why story is the most unforgettable element of marketing, and how it's really about how you make people feel
    • The content overload reality and why I'm releasing myself (and you) from the pressure to keep up A few moments I kept thinking about after I hit stop:
    • Naming out loud that my six-month Instagram streak was starting to feel like slop, even while I kept showing up anyway
    • The gut-check I keep coming back to: when someone's name lights up on your phone, what's your first reaction? That feeling is the connection.
    • The shift I'm committing to ➑️ less broadcasting, more actual conversation with the people who are already here If this made you think of someone who's been pouring into their content but lost the conversation along the way, please send it to them. And if it made you think, I'd genuinely love to hear from you.

    P.S. If your videos are stuck in your camera roll, head over to @calhounedits for quick editing tutorials, or book a free 30-minute consult here: [link]

    Community Co-Working Monthly Kick-Off
    Start the month with me! Once a month, we get together on Zoom to review the past month, set intentions for the next, and work on something that matters. Quiet focus, community, and accountability to keep the momentum going all month long. It's free. It's monthly. πŸ‘‰ Sign Up!

    Need Help Clarifying Your Story?
    Story Strategy Sessions are designed to help you uncover your narrative, refine your messaging, and build a visibility strategy that actually feels like you.

    πŸŽ₯ Book your session: HERE

    Join the Conversation
    πŸ“² Send a DM on Instagram: @CraftedConnectionsPod

    Crafted Connections is produced by Calhoun Creative Consulting, a strategic storytelling firm helping people and brands tell stories that resonate.

    🌟 Subscribe and don’t miss an episode. Keep creating. Keep connecting.

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    12 min

About Crafted Connections

From the publisher's feed

We talk to folks in our community about how they use storytelling to build their communityΒ