"Crafting a Successful SEO Career: Practical Advice for Aspiring SEO Professionals" is an invaluable podcast episode where Mark A Preston and Cyrus Shepard share their seasoned insights and recommendations for junior SEOs looking to establish a long-term career in the industry. This episode is a treasure trove of guidance for those at the start of their SEO journey.

Mark opens the discussion with a question that resonates with many newcomers: What should one focus on to build a lasting career in SEO? Cyrus responds with his personal reflections and advice, suggesting a path he believes would be beneficial for those just starting out.

Cyrus recommends beginning at an SEO agency, citing the diverse learning opportunities and exposure to various aspects of SEO work that such an environment offers. He advises spending a few years in an agency role to understand the dynamics of the industry but cautions against getting too entrenched in agency life. His reasoning is that moving in-house after agency experience provides a contrasting and enriching perspective, allowing one to delve deeper into specific SEO challenges and solutions within a single organization.

Cyrus emphasizes the importance of taking responsibility for projects and enjoying the ability to solve problems over an extended timeframe, something that consulting or agency work might not always permit due to time constraints.

Additionally, Cyrus strongly advocates for starting a blog. He notes that while this advice used to be common, it has become less so over time. Nonetheless, he believes that creating and sharing original content is still one of the best ways to advance an SEO career. By learning and then teaching others through a blog, junior SEOs can build their reputation, hone their skills, and contribute to the SEO community.

"Crafting a Successful SEO Career: Practical Advice for Aspiring SEO Professionals" is an essential listen for anyone aspiring to make their mark in the SEO industry. This podcast offers a blend of strategic career advice and practical tips to help junior SEOs navigate their path to success.

Subscribe to our podcast for more insightful discussions with Mark and Cyrus as they continue to explore the evolving landscape of SEO. Stay informed with their expert guidance and inspiring stories, helping you build a solid foundation for a thriving career in search engine optimization.

Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade