April 08, 2025

Crafting Change with Good Deeds

53 minutes

Welcome to another episode of EmbellishPod! In this episode, we are thrilled to have Sailor Guevara, the Executive Director of Good Deeds Spirits, join us for an insightful conversation. Sailor shares her incredible journey in the spirits industry, from her early days in hospitality to becoming a key figure in promoting diversity and inclusion within the industry.

Timestamps:

00:00 - Intro

00:11 - Subscribe and Connect with EmbellishPod

00:42 - Introducing Sailor Guevara

01:15 - Sailor's Background and Career Path

02:10 - The Concept of Not-for-Profit in the Spirits Industry

03:04 - Sailor's Passion for Craft Spirits

05:55 - The Importance of Storytelling in the Spirits Industry

10:33 - Sailor's Recognition as an Icon of Whiskey

16:00 - Diversity Initiatives in the Spirits Industry

25:02 - The Role of Craft Distilleries in Promoting Diversity

29:03 - The Good Deeds Spirits Project

36:05 - The Step Up Internship Program

42:09 - How to Support Good Deeds Spirits

Key Topics Discussed:

The unique concept of a not-for-profit spirits brand.

Sailor's extensive career in the spirits and hospitality industry.

The importance of storytelling and cultural heritage in the spirits world.

The challenges and triumphs of promoting diversity and inclusion.

The creation and impact of the Good Deeds Spirits project.

The Step Up Internship Program and its role in fostering new talent in the industry.

Connect with Good Deeds Spirits:

Website: https://www.gooddeedsspirits.com/

Instagram: @gooddeedsspirits

Support the Podcast:

If you enjoyed this episode, please like, comment, and subscribe! Don't forget to share with your friends and fellow spirits enthusiasts. Your support helps us bring more amazing content and guests to the show.

Instagram: @embellishpod

TikTok: @embellishpod

Email: [email protected]

Website: www.embellishpod.com

Thank you for listening, and stay tuned for more episodes of EmbellishPod!

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