Scrappy Startups

Crafting Chocolate: A Journey from Finance to Flavor


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In this conversation, Logan Burgess shares his journey from Alaska to Bozeman, where he pursued a career in finance before venturing into the craft chocolate business. He discusses the challenges of starting a chocolate company, including sourcing quality cacao, navigating legalities, and managing cash flow. Logan highlights the craft chocolate revolution, drawing parallels with the coffee industry, and emphasizes the importance of partnerships and community in building his brand. He also shares insights into the creative process behind his chocolate products and the significance of local collaborations.

  • Logan Burgess transitioned from finance to craft chocolate.
  • Starting a business involves navigating legal and financial challenges.
  • Sourcing quality cacao is crucial for making great chocolate.
  • The craft chocolate industry is experiencing a renaissance.
  • Partnerships with local producers enhance product offerings.
  • Community support is vital for small businesses.
  • Creative flavors can differentiate craft chocolate in the market.
  • A subscription model helped establish the chocolate business.
  • Education about chocolate making is important for consumers.
  • Building relationships with retailers fosters business growth.
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Scrappy StartupsBy Bill Ruh