In this conversation, Justin Vajko interviews Jonathan Cor, a social media copywriter specializing in the construction industry. They discuss the intricacies of content marketing, the importance of social media in building a brand, and the challenges of engaging with an audience. Jonathan shares his journey from being an in-house marketer to running his own agency, emphasizing the significance of patience, community engagement, and a strategic approach to content creation. The discussion also highlights the value of learning from other content creators and the evolving landscape of social media marketing.

Takeaways

- Content marketing requires understanding what works behind the scenes.

- Social media copywriting is crucial for brand building.- Building a team can alleviate the overwhelm of solo entrepreneurship.

- Engagement on social media is key to success.

- Patience is essential in seeing results from social media efforts.

- Creating valuable content can lead to business opportunities without direct selling.

- Understanding the sales process is vital for converting leads.

- Setting specific goals helps in measuring social media success.

- Community engagement enhances visibility and relationships.

- Learning from other content creators can inspire new strategies.