In this episode of "Growth on the Rocks," we welcome Val Casola, a website and copywriting expert, to discuss the importance of effective messaging and branding for entrepreneurs, especially as they embark on new ventures in the new year.

Val shares her journey from a young writer with a stutter to a successful copywriter, emphasizing the significance of understanding one's audience and crafting messages that resonate with their needs and desires.

The conversation delves into the nuances of copywriting, the psychology behind sales, and the critical role of websites in a business's success, especially in the context of social media's evolving landscape.

To work with Val, visit: https://valcasola.com/ig-menu?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGn-xOrL_m69Bk1XPPOLEBS-p6e1WJaAg4bHvKTax-jCq6u3E7aw4D3PAXpMG4_aem_ziGhxMv9G94fT6TeYDJVrw