In this episode of The Digital Download, our guest Mitchell Levy, a seasoned Silicon Valley veteran and a global credibility expert, leads us on an incredible deep dive into the value of credibility in our digital age. Mitchell introduces us to the concept of CPOPs—Customer Points of Pain—and how identifying your audience's pain and pleasure points can transform your strategies.

 

15:11 The knowledge era ending; personal branding is essential now

20:32 Companies prioritize profits over customer service efforts

25:58 For integrity, maintain a consistent digital presence

28:50 Identify audience's needs and pain or pleasure points

49:50 CPOP focuses on concise, engaging introductions

 

The Digital Download broadcasts live on Fridays at 14:00 GMT/ 9:00 ET.

 

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